Cherish PR

Cherish PR At Cherish PR we believe that change is good. As a digital PR agency, we help disruptive new ideas a

08/06/2026

Fresh off World Verdejo Day, our team has been busy bringing the wines of D.O. Rueda directly to people across London. 🥂

To celebrate, we hosted a series of tastings at multiple locations and partnered with bars across the capital to give more people the chance to discover Verdejo for themselves.

Guests sampled a range of D.O. Rueda wines, learned more about the region’s winemaking heritage and experienced first-hand the quality, freshness and versatility that make Verdejo such a distinctive grape variety.

The activations formed part of our Verdejo All-Day-O campaign, designed to show that Verdejo is a wine for every occasion. Whether enjoyed over lunch, after work or with friends in the evening, we encouraged people to rethink when and how they drink wine and discover the versatility of Spain’s leading white wine denomination.

Alongside the tastings, we partnered with influencers and delivered targeted media activity to help share the story of D.O. Rueda with audiences across London and beyond.

A brilliant way to celebrate World Verdejo Day and showcase what makes Verdejo so special: a versatile wine that fits every moment of the day. That’s why it’s always Verdejo All-Day-O. ¡Salud!

 

22/04/2026

Today is World Earth Day 🌍

Last month at Anthropy at the , Steve Backshall shared a simple reminder: just 7 minutes of nature a day can make a difference.

So we kept this one simple too.
No trending audio, just the Eden Project as it is.

As part of a Wilful Group brand, we’re also proud to be part of the growing community of UK “B1s” - businesses that are both B Corps and members of 1% for the Planet. 🌍

16/04/2026

A glimpse of what’s to come 👀

We headed to the Future Dome at Anthropy last month at the to chat with some of the brilliant exhibitors pushing ideas forward.

This is just a teaser… full Startup Spotlight features landing soon. 🚀
Stay tuned!

20/03/2026

Spring is officially in full swing 🌸✨

Here’s a look at what we’ve been up to from January through March...

From supporting our client PLS at the where PLS they announced the first stage of their collective AI licensing initiative, securing coverage in The Bookseller and Press Gazette, to bringing Easter to life on set with , it’s been a season packed with creativity and impact.

Earlier in the year our Wilful Group co-CEO, Narda, lead a workshop at , while the first few weeks of March saw us fully embracing B Corp Month.

Yesterday we joined for their Diversity B Corp Bash, an uplifting evening filled with brilliant conversations and powerful perspectives. With an incredible line-up of speakers, including alongside , and , we left feeling inspired, energised, and more committed than ever to driving positive change!

Here’s a little glimpse of what we’ve been up to so far… 🎥

09/03/2026

The conversation continues for International Women’s Day… here’s part two. ✨

From not being afraid to ask questions to making the most of networking opportunities, the women of The Wilful Group team share the advice they wish they’d known when starting out in the PR industry.

Which piece of advice resonates most with you? Let us know in the comments below. 👇

20/02/2026

Pass the mic, London Fashion Week edition!
Vinted is basically our stylist here at The Wilful Group. Nevertheless, our team had way too much fun filming this pass the mic reel (watch out for the incoming bloopers reel).

Which office look fits you best? 👇

08/01/2026

POV: You work in PR with a wine client, so “Dry January” doesn’t exist…😉

16/12/2025

It’s officially 9 days until Christmas! Here’s a look at what we’ve been up to in the lead-up to the festive season at Cherish PR. ✨

From magical Christmas content evenings with , to joining behind the scenes as Father Christmas made his way across London, the past few weeks have been nothing short of festive fun...

We were also on set with the one and only Nan from Del Monte, filming her TV debut. And if that wasn’t enough, we’ve been busy smashing Guinness World Records with the team, who are now officially the fastest to peel and slice a pineapple, clocking in at an incredible 11.43 seconds!

It’s been a whirlwind of shoots, celebrations, creative chaos, and we’ve loved every minute.

Here’s a little sneak peek as we continue counting down to Christmas and wrap up the year in true Cherish style. 🎥✨

PRLife LondonLife ConsumerPR

27/11/2025

A little BTS magic from the return of an icon… ✨🎬
After 25 years, the famous Del Monte nod is back - and this time it belongs to the UK’s first-ever “Nan from Del Monte”.

Meet Pauline Crosby, chosen by the nation and now starring in her debut TV ad alongside both her granddaughter and great-granddaughter! Three generations, one unforgettable moment!

This shoot marked a major milestone in what became an incredible year-long journey. What began as a spark of an idea, to reimagine a classic campaign for a new generation, evolved into a nationwide celebration of family baking traditions, filled with heartfelt nominations, national media moments, and ultimately the crowning of our very first Nan from Del Monte.

From launching the campaign, to watching entries pour in from across the country, to finally revealing Pauline as our winner… it’s been a joy seeing this idea gather momentum at every stage. And now, seeing the iconic Del Monte nod return to screens after a quarter of a century truly feels like the perfect full-circle moment!

Our team had such a great time creatively directing and managing the shoot on the day! A huge thank you to everyone involved, it was a pleasure working with such a brilliant crew on the day, and of course with Pauline and her wonderful family.

The Nan from Del Monte, she says yes.✔️!

17/10/2025

As the seasons change, so have our schedules,  and autumn’s been packed with brilliant moments! 🍂

From leading the comms and PR for the world’s largest festival for diversity and inclusion in insurance, , to a three-day weekend at Winedrops Live with , it’s been a season full of collaboration and connection.

We’ve also welcomed visits from our office pup, Lola 🐾, spoken to students at about kickstarting a career in PR, and made the most of time together between projects, events and everything in between.

Here’s a glimpse at what we’ve been up to this autumn. 🎥

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