Cherish PR

Cherish PR At Cherish PR we believe that change is good. As a digital PR agency, we help disruptive new ideas a

20/02/2026

Pass the mic, London Fashion Week edition!
Vinted is basically our stylist here at The Wilful Group. Nevertheless, our team had way too much fun filming this pass the mic reel (watch out for the incoming bloopers reel).

Which office look fits you best? šŸ‘‡

08/01/2026

POV: You work in PR with a wine client, so ā€œDry Januaryā€ doesn’t existā€¦šŸ˜‰

16/12/2025

It’s officially 9 days until Christmas! Here’s a look at what we’ve been up to in the lead-up to the festive season at Cherish PR. ✨

From magical Christmas content evenings with , to joining behind the scenes as Father Christmas made his way across London, the past few weeks have been nothing short of festive fun...

We were also on set with the one and only Nan from Del Monte, filming her TV debut. And if that wasn’t enough, we’ve been busy smashing Guinness World Records with the team, who are now officially the fastest to peel and slice a pineapple, clocking in at an incredible 11.43 seconds!

It’s been a whirlwind of shoots, celebrations, creative chaos, and we’ve loved every minute.

Here’s a little sneak peek as we continue counting down to Christmas and wrap up the year in true Cherish style. šŸŽ„āœØ

PRLife LondonLife ConsumerPR

27/11/2025

A little BTS magic from the return of an icon… āœØšŸŽ¬
After 25 years, the famous Del Monte nod is back - and this time it belongs to the UK’s first-ever ā€œNan from Del Monteā€.

Meet Pauline Crosby, chosen by the nation and now starring in her debut TV ad alongside both her granddaughter and great-granddaughter! Three generations, one unforgettable moment!

This shoot marked a major milestone in what became an incredible year-long journey. What began as a spark of an idea, to reimagine a classic campaign for a new generation, evolved into a nationwide celebration of family baking traditions, filled with heartfelt nominations, national media moments, and ultimately the crowning of our very first Nan from Del Monte.

From launching the campaign, to watching entries pour in from across the country, to finally revealing Pauline as our winner… it’s been a joy seeing this idea gather momentum at every stage. And now, seeing the iconic Del Monte nod return to screens after a quarter of a century truly feels like the perfect full-circle moment!

Our team had such a great time creatively directing and managing the shoot on the day! A huge thank you to everyone involved, it was a pleasure working with such a brilliant crew on the day, and of course with Pauline and her wonderful family.

The Nan from Del Monte, she says yes.āœ”ļø!

17/10/2025

As the seasons change, so have our schedules, Ā and autumn’s been packed with brilliant moments! šŸ‚

From leading the comms and PR for the world’s largest festival for diversity and inclusion in insurance, , to a three-day weekend at Winedrops Live with , it’s been a season full of collaboration and connection.

We’ve also welcomed visits from our office pup, Lola 🐾, spoken to students at about kickstarting a career in PR, and made the most of time together between projects, events and everything in between.

Here’s a glimpse at what we’ve been up to this autumn. šŸŽ„

Three days well spent at Winedrops Live supporting the D.O. Rueda stand, pouring Verdejo, talking about where it comes f...
14/10/2025

Three days well spent at Winedrops Live supporting the D.O. Rueda stand, pouring Verdejo, talking about where it comes from, and introducing more people to the wines of the beautiful region.

It was a great opportunity to share what makes Verdejo wines from Rueda distinctive, from the magic of the Rueda wine region in northern Spain to the dedication of its producers and the vibrant character of Verdejo itself!

Thanks to everyone who stopped by and took the time to taste and talk with us. Until next time šŸ’š

02/10/2025

POV: You work in PR with a wine client and now your office looks like thisā€¦šŸ¾šŸ˜

Newsjacking isn’t dead šŸ‘€ When brands do it right, it still grabs attention and drives results.Case in point: Lime. Durin...
01/10/2025

Newsjacking isn’t dead šŸ‘€ When brands do it right, it still grabs attention and drives results.

Case in point: Lime. During September’s London tube strikes, they dropped ā€œGood Service on All Limesā€, a clever play on the Underground line updates that reminded commuters their bikes were ready to roll. And the proof? Journeys jumped 50%Ā during the disruption. Smart move, solid data. 🚲

In our latest blog we have broken down why newsjacking never gets old, how to nail it, and the do’s & don’ts of winning the moment šŸ’”Our Associate Director, Sam Allen, takes a deeper look in the blog, click the link in our bio to read more. ✨

We’ve been busy helping to bring to the life the awesome partnership between  and  to life, and the latest activity is a...
24/09/2025

We’ve been busy helping to bring to the life the awesome partnership between and to life, and the latest activity is a once-in-a-lifetime design opportunity!

The campaign is already making headlines, with coverage we have secured in Verge Magazine, The Sun and more. šŸ“°

VCARB driver duo Isack and Liam are calling on fans to submit helmet designs that are ā€œbig, bold, and badassā€ to surprise their pit crew. The winning design will be revealed at the Qatar Grand Prix a once-in-a-lifetime chance for creatives and F1 fans to leave their mark on the sport. šŸŽļø
With just under one week left to submit, whether you’re a designer, a racing fan, or simply have a wild imagination, this is your moment - go for it!

Coverage highlight! ✨Always a buzz to see our clients making headlines. Here’s the latest coverage we secured for  in th...
18/09/2025

Coverage highlight! ✨
Always a buzz to see our clients making headlines. Here’s the latest coverage we secured for in the Daily Express, featuring exclusive insight from D.O. Rueda’s General Director, Santiago Mora.

ā€œLocated in the centre of Spain and south of Valladolid, Rueda offers an authentic experience without tourist traps, that transports visitors to another era entirely with its stunning castles, ancient convents, family-run wineries, medieval streets, Roman aqueducts and incredible local cuisine.ā€

Rueda is now in the midst of its busy harvest season, follow on Instagram for vineyard updates, and read the full Daily Express article by clicking on the link in our highlights section.

Startup Spotlight: Meet Paul Costigan, co-founder of Hi-tail šŸš“ā€ā™€ļø How do you take a safety idea from a Canadian coal min...
19/08/2025

Startup Spotlight: Meet Paul Costigan, co-founder of Hi-tail šŸš“ā€ā™€ļø

How do you take a safety idea from a Canadian coal mine… and turn it into a patented cycling innovation?

This month we spotlight Hi-tail, a revolutionary new device helping cyclists stay visible to HGVs, PSVs and all road users — day or night, rain or shine.

With over 30 million bikes on the road in the UK alone, Paul and his co-founder Brian have spent 10 years developing a solution that’s already being called potentially life-saving šŸ’”

šŸ‘‰ Head to the Cherish PR blog to read Paul’s story, what inspired the idea, and his advice for fellow founders.

šŸ’« Our first Impact Report as a certified B Corp is here!Ā 2024 was the year we truly found our rhythm as part of  šŸŒŸšŸ¤ We j...
21/07/2025

šŸ’« Our first Impact Report as a certified B Corp is here!Ā 

2024 was the year we truly found our rhythm as part of 🌟

šŸ¤ We joined forces with Wilful and Gong Communications under one unified B Corp certification, a milestone that recognised how we’ve always worked, and marked the start of something bolder.Ā 

šŸŒ Becoming a B Corp wasn’t a tick box exercise. It was a year long, all team effort that pushed us to reflect, improve, and raise the bar, with standout recognition in the Workers category, affirming our commitment to people first values.Ā 

And we did it all against a tough economic backdrop, tighter budgets, and growing ESG scrutiny.Ā 

We stayed focused on what really matters:Ā 

✨ Launching five Wilful Intentions to keep us accountable and ambitious 
✨ Embedding responsibility and purpose across the team 
✨ Investing in our culture, our people, and our mission 

This report is a snapshot of a pivotal year, one where we didn’t just show up, we stepped up.Ā 

šŸ“² Tap the link in bio to read the full reviewĀ 
Ā 

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