27/11/2025
A little BTS magic from the return of an iconā¦ āØš¬
After 25 years, the famous Del Monte nod is back - and this time it belongs to the UKās first-ever āNan from Del Monteā.
Meet Pauline Crosby, chosen by the nation and now starring in her debut TV ad alongside both her granddaughter and great-granddaughter! Three generations, one unforgettable moment!
This shoot marked a major milestone in what became an incredible year-long journey. What began as a spark of an idea, to reimagine a classic campaign for a new generation, evolved into a nationwide celebration of family baking traditions, filled with heartfelt nominations, national media moments, and ultimately the crowning of our very first Nan from Del Monte.
From launching the campaign, to watching entries pour in from across the country, to finally revealing Pauline as our winner⦠itās been a joy seeing this idea gather momentum at every stage. And now, seeing the iconic Del Monte nod return to screens after a quarter of a century truly feels like the perfect full-circle moment!
Our team had such a great time creatively directing and managing the shoot on the day! A huge thank you to everyone involved, it was a pleasure working with such a brilliant crew on the day, and of course with Pauline and her wonderful family.
The Nan from Del Monte, she says yes.āļø!