Cherish PR

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Cherish PR At Cherish PR we believe that change is good. As a digital PR agency, we help disruptive new ideas a

01/10/2026

POV: it’s International Coffee Day but you work in PR with a w**e brand.

We may have taken the ‘iced coffee interview” debate in a different direction…

21/08/2026

As part of The Wilful Group (), a certified B Corp, we believe impact starts from within, with the people behind the work...

The latest Wilful Group Impact Report is here, and we’re proud to share what our people had to say about the culture we’re building together:
✨ 100% of our team work flexibly
💛 75% feel supported with work-life balance
🙌 88% are proud of the work they’re doing
🤝 100% have a positive relationship with their line manager
💬 88% are satisfied with team communication and collaboration
🌱 90% have been with us for more than five years

For us at Cherish, being part of a B Corp group means holding ourselves to a higher standard, not only in the impact we make through our work, but in how we support, develop and collaborate with the people who make that work possible.

We’re proud of these numbers, and even prouder of the people behind them! 💙
Tap the link in bio to explore the full Wilful Group Impact Report.

05/08/2026

It might not be coming home this summer... but at least these cases are.

POV: the PR girls convinced themselves they’re lifestyle influencers for the day! ✨

30/07/2026

As July wraps up, here’s a little look back at what we’ve been up to this summer so far…

🎾 Bringing ’s Fresh Cuts Wimbledon activation to life, with a packed day of filming and media activity during The Championships.

🎙️ Supporting our client PLS at its annual conference, delivering a busy media programme, including organising interviews with keynote speaker Thangam Debbonaire.

📻 Welcoming the team over from Australia for a packed week in London, securing standout coverage, including a Heart Radio feature with Amanda Holden.

🩰 Helping share the heartwarming story of ’s 100-year-old dancer Bernard, whose viral social media fame led to national TV coverage on BBC Breakfast.

🎮 Kicking things off with our newest client, , celebrating the launch of its Tamagotchi collection, including a feature on ITV’s This Morning.

🥂 Making the most of London’s heatwave by creating sunny seasonal content with **es_uk.

Here’s a little glimpse of what we’ve been up to... 🎥

13/07/2026

Del Monte is famous for its Fresh Cut fruit range, but for Wimbledon, we gave Fresh Cut a whole new meaning 🍍✂️

Working with , we swapped fresh fruit for fresh fades, partnering with to transform a local SW19 barbershop before surprising fans in the famous queue with tennis-inspired trims (and, of course, plenty of fresh fruit).

The campaign served up standout coverage across publications such Metro, The Sun and The Grocer, with more still to come.

A brilliant example of how putting a fresh spin on something people already associate with a brand can create an earned media campaign that gets people talking.
 

08/06/2026

Fresh off World Verdejo Day, our team has been busy bringing the w**es of D.O. Rueda directly to people across London. 🥂

To celebrate, we hosted a series of tastings at multiple locations and partnered with bars across the capital to give more people the chance to discover Verdejo for themselves.

Guests sampled a range of D.O. Rueda w**es, learned more about the region’s w**emaking heritage and experienced first-hand the quality, freshness and versatility that make Verdejo such a distinctive grape variety.

The activations formed part of our Verdejo All-Day-O campaign, designed to show that Verdejo is a w**e for every occasion. Whether enjoyed over lunch, after work or with friends in the evening, we encouraged people to rethink when and how they drink w**e and discover the versatility of Spain’s leading white w**e denomination.

Alongside the tastings, we partnered with influencers and delivered targeted media activity to help share the story of D.O. Rueda with audiences across London and beyond.

A brilliant way to celebrate World Verdejo Day and showcase what makes Verdejo so special: a versatile w**e that fits every moment of the day. That’s why it’s always Verdejo All-Day-O. ¡Salud!

 

22/04/2026

Today is World Earth Day 🌍

Last month at Anthropy at the , Steve Backshall shared a simple reminder: just 7 minutes of nature a day can make a difference.

So we kept this one simple too.
No trending audio, just the Eden Project as it is.

As part of a Wilful Group brand, we’re also proud to be part of the growing community of UK “B1s” - businesses that are both B Corps and members of 1% for the Planet. 🌍

16/04/2026

A glimpse of what’s to come 👀

We headed to the Future Dome at Anthropy last month at the to chat with some of the brilliant exhibitors pushing ideas forward.

This is just a teaser… full Startup Spotlight features landing soon. 🚀
Stay tuned!

20/03/2026

Spring is officially in full swing 🌸✨

Here’s a look at what we’ve been up to from January through March...

From supporting our client PLS at the where PLS they announced the first stage of their collective AI licensing initiative, securing coverage in The Bookseller and Press Gazette, to bringing Easter to life on set with , it’s been a season packed with creativity and impact.

Earlier in the year our Wilful Group co-CEO, Narda, lead a workshop at , while the first few weeks of March saw us fully embracing B Corp Month.

Yesterday we joined for their Diversity B Corp Bash, an uplifting evening filled with brilliant conversations and powerful perspectives. With an incredible line-up of speakers, including alongside , and , we left feeling inspired, energised, and more committed than ever to driving positive change!

Here’s a little glimpse of what we’ve been up to so far… 🎥

09/03/2026

The conversation continues for International Women’s Day… here’s part two. ✨

From not being afraid to ask questions to making the most of networking opportunities, the women of The Wilful Group team share the advice they wish they’d known when starting out in the PR industry.

Which piece of advice resonates most with you? Let us know in the comments below. 👇

Address

1 Blandford Street
London
W1U3DA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+442036260282

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