Toucan Ecommerce

Toucan Ecommerce We provide full-service Amazon expertise for brands of all sizes.

Yesterday, some of the Toucan team headed to the Amazon Ads Q4 Readiness Live Event in London! With Q4 just around the c...
09/09/2026

Yesterday, some of the Toucan team headed to the Amazon Ads Q4 Readiness Live Event in London!
 
With Q4 just around the corner, it was a great opportunity to get closer to the latest thinking across Amazon Ads and hear from experts on what brands should be considering ahead of the biggest shopping period of the year.
 
From DSP creative, supply and audience strategy, to the latest developments in video advertising and the evolving Streaming TV landscape, there was plenty to take away and bring back to our clients.
 
A big thank you to the Amazon Ads team for having us, putting on a great day and now it’s time to put those Q4 insights into action!
 

Amazon Ads data can tell you what happened. But what if you could understand why? We’re gauging interest for our next Au...
09/09/2026

Amazon Ads data can tell you what happened. But what if you could understand why?

We’re gauging interest for our next Australia Masterclass Session and this time, we’re diving into Amazon Marketing Cloud (AMC).

AMC gives brands the opportunity to go beyond standard reporting, uncover deeper customer insights and understand how different advertising touchpoints contribute to growth.

Our next session, Using AMC for Smarter Growth, we’ll explore how brands can use AMC to:

→ Understand the customer journey
→ Uncover valuable audience insights
→ Build smarter audiences
→ Measure advertising impact
→ Turn data into actionable growth strategies

We’re currently gauging interest for the next session. Would you be interested in joining us?

Register your interest here: https://toucanecommerce.com/pages/masterclass-sessions

Amazon’s AI shopping agent is changing what it means to “show up” on Amazon.  Alexa for Shopping is moving beyond answer...
04/09/2026

Amazon’s AI shopping agent is changing what it means to “show up” on Amazon. 
 
Alexa for Shopping is moving beyond answering questions. It can now research products, compare them, analyse reviews and pricing, build personalised shopping guides, track products and even purchase on a customer’s behalf. 
 
So the question for brands isn’t simply how do we rank higher, it’s now how do we become the product Alexa recommends? 
 
That requires a different way of thinking about Amazon optimisation. 
 
1. Make your product easy for AI to understand 
 
Your title, bullets, A+ Content, images and Brand Store need to communicate clearly what your product is, who it’s for, what problem it solves and how it differs from alternatives. 
 
2. Build a stronger comparison story 
 
Alexa can compare products side by side on features, price and reviews. Brands therefore need to understand why would an AI choose your product over the competitor next to it? If your differentiation isn’t obvious, Alexa has less reason to recommend you. 
 
3. Reviews become even more important 
 
AI can use reviews as part of the shopping decision. That means it isn’t enough to have a high rating; brands should be looking at the themes coming through in reviews. 
 
• What do customers consistently praise? 
• What objections keep appearing? 
• What language are customers actually using to describe the product? 
 
That insight should feed back into your content and product strategy. 
 
4. Pricing matters beyond conversion 
 
Alexa can now surface price history, find deals and even buy automatically when a product reaches a customer’s target price. Your pricing and promotional strategy therefore becomes part of how your product competes in an AI-led shopping journey. 
 
The big shift? 
 
Amazon optimisation is becoming less about optimising for a search result and more about optimising for a recommendation engine. 
 
The brands that win will be the ones that give AI the clearest possible answer to one question.
 

Your customers are already discovering products on TikTok. Why are you not letting them buy there too? TikTok is no long...
24/08/2026

Your customers are already discovering products on TikTok. Why are you not letting them buy there too?
 
TikTok is no longer just a platform for awareness and hasn’t been for a while now. It has become a place where consumers discover products, get recommendations, watch reviews, engage with creators and increasingly make purchases.
 
TikTok Shop brings the journey of discovery to purchase together and we’re seeing more established brands recognise the opportunity.
 
Yankee Candle has just launched on TikTok Shop UK, giving customers the ability to discover and purchase its home fragrance products directly through the platform. For a heritage consumer brand like Yankee Candle, this is another signal that TikTok Shop is a place to be for all brands.
 
If you are a brand who is thinking about launching on TikTok Shop, get in touch with the team to see how it will benefit you!
 

The brands that win Q4 are already making the important moves months before the peak season arrives. Our latest white pa...
19/08/2026

The brands that win Q4 are already making the important moves months before the peak season arrives.
 
Our latest white paper, “The Q4 Runway,” explores why the months before Q4 can have a bigger impact on your results than Q4 itself and how brands can build one connected commercial engine across Amazon and TikTok Shop.
 
Inside, we cover:
• How to build momentum before demand peaks
• Why your Q4 strategy needs to start earlier than you think
• Connecting Amazon and TikTok Shop into one commercial strategy
• Using data and performance signals to make smarter decisions
 
Download the white paper here: https://eepurl.com/irNU7A and if you want our US specific version, get in touch with us!
 

Amazon Ads is continuing to push AI further into campaign optimisation but importantly, advertiser control remains at th...
13/08/2026

Amazon Ads is continuing to push AI further into campaign optimisation but importantly, advertiser control remains at the centre. 
 
The latest Brand+ and Performance+ update introduces 10 new capabilities, including: 
 
• First-party audience signals to guide AI optimisation 
• Expanded audio inventory across Brand+ and Performance+ 
• Smarter remarketing using recency, frequency and dwell-time signals 
• Prime Video behavioural signals to improve ad relevance 
• Brand Outcome Optimisation, moving beyond reach towards actions like branded searches, detail page views and add-to-basket 
• Expanded Streaming TV supply through automatic deal selection  
 
For brands, the bigger story is the shift from simply automating campaigns with AI to giving AI more signals, data and context to make better decisions while still allowing advertisers to influence how campaigns are optimised. 
 
At Toucan, our Advertising team is already helping brands navigate this increasingly automated Amazon Ads landscape from Sponsored Ads and Amazon DSP through to full-funnel strategy, AMC audiences and advanced campaign activation. 
 
The opportunity isn’t just to switch on the latest AI features. It’s knowing where they fit, what data to feed them and how to use them alongside human strategy. If you’re looking at how these latest Amazon Ads developments could work for your brand, get in touch with our Advertising team. 
 

Attention to Amazon Sellers using AI-generated people in your creative, it just got a little more complicated.  Amazon h...
11/08/2026

Attention to Amazon Sellers using AI-generated people in your creative, it just got a little more complicated. 
 
Amazon has introduced new requirements for photorealistic AI-generated people used across product images, lifestyle imagery, product videos and A+ Content. 
 
If your content includes AI-generated people, you’ll now need to add specific metadata, “contains-synthetic-performer” to the file before uploading it to Amazon. 
 
Why does this matter? 
 
AI is becoming a huge part of how brands create content at scale, but as platforms introduce greater transparency around AI content, how you create your assets is becoming just as important as what you create. 
 
For brands using AI to produce lifestyle imagery, models or video content, it’s another important consideration to build into your creative workflow. 
 
And this is exactly why having the right creative expertise matters and having human touch is so important. 
 
At Toucan Studios, our team combines creative production with deep Amazon expertise helping brands create high-performing Amazon imagery, A+ Content, Brand Stores and video while keeping up with the latest platform requirements. 
 
AI is changing what’s possible for e-commerce creative but the brands that win will be the ones that know how to use it creatively, effectively and compliantly. Want to see how Toucan Studios can drive strong results for your brand through optimisation-led content? Get in touch with the team.  
 

Our favourite hour of the month. At Toucan, the last Friday of every month is our Wellbeing Hour which gives everyone a ...
03/08/2026

Our favourite hour of the month.
 
At Toucan, the last Friday of every month is our Wellbeing Hour which gives everyone a chance to step away from work and spend an hour doing something that helps them recharge and feel better!
 
Some of our June & July Wellbeing Hour highlights from the team included:

☀️ Reading in the sunshine
🏃 A track workout
⛳ Some golf practice
🚴 A cycle to Richmond Park
🥾 A countryside walk
 
Whether it’s getting outdoors, moving your body, or simply taking a moment to relax, it’s a small part of the month that makes a big difference for the team!
 

Before long, we may be talking about TikTok Shop Plus in the same way we talk about Amazon Prime.TikTok is reportedly te...
31/07/2026

Before long, we may be talking about TikTok Shop Plus in the same way we talk about Amazon Prime.

TikTok is reportedly testing a new paid membership programme in the US, offering benefits including:

• Free shipping
• Exclusive discounts
• Member-only coupons

For years, brands have benefited from TikTok's ability to drive product discovery, but many shoppers still completed their purchase elsewhere (often on Amazon). TikTok Shop Plus appears to be another step towards keeping the entire customer journey within the platform, from discovery through to repeat purchase.

If this rolls out more widely, it could:

• Increase customer loyalty on TikTok Shop
• Encourage higher purchase frequency
• Make TikTok an even stronger destination for product launches
• Give brands another reason to invest in their social commerce strategy

The line between social media and e-commerce continues to blur, and platforms are increasingly competing on convenience, loyalty and retention, not just discovery.

Address

1 Ariel Way
London
W127SL

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Sunday 9am - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when Toucan Ecommerce posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Toucan Ecommerce:

Shortcuts

Share

Category