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Toucan Ecommerce

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Toucan Ecommerce

We provide full-service Amazon expertise for brands of all sizes.

05/06/2026

Amazon Australia has announced one of its biggest fulfilment fee reductions ever, with changes to selected FBA and Multi-Channel Fulfilment (MCF) fees taking effect from 10 June 2026.

• Reduced FBA fulfilment fees across selected products
• Lower MCF fees for brands using Amazon’s fulfilment network beyond Amazon.com.au
• New discounted multi-unit fulfilment rates
• Savings across envelope and standard parcel size tiers

While Amazon hasn’t yet released the full breakdown by category and size tier, even small fee reductions can add up quickly.

For example, a brand selling a standard parcel product at $39.95 and moving 1,000 units per month could see an additional $500 in monthly profit from just a $0.50 reduction in fulfilment fees.

That’s an extra $6,000 per year without selling a single additional unit. The bigger question isn’t just how much you’ll save, it’s what you’ll do with those savings.

Will you improve margins, become more competitive on price, increase Amazon Ads investment, or accelerate growth across other channels?

We’ve broken down everything in our full article here: https://toucanecommerce.com/blogs/news/amazon-fee-reductions-for-fba-mcf-in-australia

02/06/2026

🚨 Prime Day 2026 Dates Announced 🚨

Amazon has officially confirmed that Prime Day will run from 23rd–26th June, giving brands four days to capture increased traffic, drive conversions, and maximise sales.

That’s why we’ve created our Prime Day Playbook, designed to help brands before and during Prime Day.

Inside, we cover:

• High-performing advertising strategies: how to maximise visibility and drive sales.
• Real-time optimisation: the key metrics to monitor and the actions to take while Prime Day is live.
• Protecting profitability: balancing sales growth with margin and advertising efficiency.

Whether you’re looking to increase sales, improve advertising performance, or avoid costly mistakes during the event, our playbook provides practical guidance to help you get Prime Day-ready.

Get It Here: http://eepurl.com/irNU7A

01/06/2026

After months of tactical genius and a bit of luck, Mahlah has officially won the Toucan FPL by a whopping 3 points ahead of Sameer.

To commemorate this incredible achievement, I ordered a trophy worthy of such a historic victory.

Unfortunately, I fell victim to the oldest trick in the book, the Amazon listing photos made it look like a regular sized trophy awarded to sporting excellence. The reviews thankfully confirmed I wasn’t the only one who fell victim to this.

What arrived was... well... let’s just say if Mahlah drops it, we’ll need a microscope to find it.

Still, the trophy may be miniature, but the bragging rights are enormous.

Commiserations to Sameer, who came agonisingly close just like his beloved Arsenal on Saturday night (maybe next year).

21/05/2026

Amazon DSP is becoming far more than a programmatic buying platform.

The latest updates across Brand+, Performance+, Dynamic TV Creative, and LinkedIn CTV show Amazon is building a true full-funnel media ecosystem powered by AI and first-party commerce data.

Brands can combine:

• Prime Video & Streaming TV
• Audio inventory
• Live sports
• LinkedIn CTV audiences
• Amazon shopping signals

…all inside one platform.

What stands out most is Amazon’s focus on:

• AI-powered optimisation
• Automated creative generation
• Personalised TV experiences
• Cross-channel audience integration

As brands look for scalable growth beyond lower-funnel retail media, Amazon DSP is quickly becoming one of the most important ways to build your brand.

Is your brand making the most out of Amazon DSP? If you think you could be doing more, lets chat about how your brand can use Amazon advertising to drive better growth and results!

Read all the updates on our blog here: https://toucanecommerce.com/blogs/news

19/05/2026

TikTok World Summit 2026 made one thing very clear, TikTok is no longer just a social platform. It’s becoming one of the most powerful commerce channels brands can tap into.

From AI-generated creative and automated campaign optimisation to creator discovery tools and expanded TikTok Shop capabilities, the platform is rapidly evolving into a full-funnel growth engine.

Brands that move early on TikTok Shop are building audiences, creator partnerships, and revenue momentum while the platform continues to scale.

At Toucan, we’re helping brands unlock growth through:

• TikTok Shop management
• Creator & influencer strategy
• Paid social campaigns
• Content-led commerce growth

If your brand hasn’t explored TikTok Shop yet, now is the time.

And if you’re already live but struggling to scale, our team can help so reach out to see how TikTok Shop can drive growth for your brand.

Read our full breakdown of the biggest announcements from TikTok World Summit 2026 here 👇

https://toucanecommerce.com/blogs/news/tiktok-world-summit-2026-ai-discovery-why-tiktok-shop-is-bec…

14/05/2026

Goodbye Rufus, kind of...

Amazon is introducing ‘Alexa for Shopping,’ the world’s best, most personalised AI assistant according to them, for shopping available to U.S. customers.

Customers can now use Alexa for Shopping to ask questions directly in the main Amazon search bar, create personalised shopping guides for big purchases, get category and product insights in search results and on product pages, generate dynamic product comparisons, view up to a full year of price history, and automate deal-finding, cart-building, and routine purchases based on personalised insights.

The implications for brands are huge:

• Product detail pages need to answer conversational queries
• Content quality becomes even more critical for AI-driven recommendations
• Brand visibility may depend less on keywords alone and more on contextual relevance
• Shopping is becoming increasingly agent-led, not search-led

We’re quickly entering the era where AI assistants don’t just help consumers discover products, they help make decisions for them.

The brands investing in better content, stronger reviews, and clearer differentiation now will be the ones AI recommends later.

13/05/2026

AMC Masterclass is in session!

What a great event put on by Xnurta today at Vagabond Wines and a shoutout to Sam Adams and Curtis Fu for presenting some really great insights on how we can use AMC to drive great results.

A special shoutout to the team at Xnurta, Ben Meyer, Luis Pedro Martinez - MBA, Dana Ciamberlani, Scott Bowerman for inviting us to present and for sharing some really interesting information around how their platforms can really drive incremental growth.

Now time to enjoy some nice wine! 🥂

12/05/2026

🚨 BREAKING: Amazon has expanded access to Premium A+ Content 🚨

Seller Central brand owners in the UK and US can now access Premium A+ Content without needing to meet the previous eligibility requirements.

Previously, brands needed at least 5 approved A+ Content projects published within the last 12 months

Now, Premium A+ appears to be available to all brand owners in Seller Central.

This is a huge opportunity for brands to create:

• Richer video experiences
• More immersive PDPs
• Higher-converting product pages

With Premium A+ now more accessible, creative quality matters more than ever.

At Toucan Studios, we help brands build high-performing Amazon creative, from Premium A+ design and brand storytelling to video production and conversion-focused PDP assets. Take a look at the Premium A+ Content we created for Hendricks Gin in the video below!

If you’re ready to elevate your Amazon presence, now’s the time so get in touch with the team!

11/05/2026

We are moving up in the world...

Well… technically we just went up one floor in the same building. So, if you’re looking for a dramatic “new HQ reveal”, it was more stairs than private jet.

For the first time in ages, the whole Toucan team fits in one space. More room, skyline views and fewer accidental elbow collisions.

This is office number 5 (or 6 depending on who’s counting), and every time we say, “Right, this should last us a while.” It never does. When you’re busy building and growing, it’s easy to miss how far things have come. Then you look around at a bigger team, a fuller office and realise how far we have come.

One floor higher. Slightly more out of breath. Looking forward to what comes next!

06/05/2026

Huge congratulations to our Toucs of the Quarter - Sam & Jess! 👏

Our Toucan of the Quarter award is voted for by the wider team and is awarded to the people who represent and demonstrate Toucan’s core values day in day out. Both of you have made an incredible impact last quarter and are so deserving of this recognition.

Sam isn’t only a fantastic leader, but also an amazing teacher and support to the wider team. He always takes the time to help others, share his knowledge, and make sure everyone around him succeeds.

Jess’ ability to build and manage strong client relationships is exceptional, and the work she consistently delivers for the advertising team has been outstanding.

Thank you both for everything you do for Toucan, it was massively deserved!

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Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm
Sunday	9am - 5:30pm

Website

http://www.toucanecommerce.com/

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