Custom Influence

Name: Custom Influence
Address: London, GB
Telephone: +447436094094

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Custom Influence

The old adage ‘people buy from people’ is never more true than in the world of influencer marketing.

04/02/2025

We believe authenticity is the secret sauce of b2b marketing.

In a world of endless buying choices, professionals crave genuine connections and trust to speed up the process and drive confidence in their decisions.

Relatable, influencer-driven content grabs attention and fosters engagement in a way that branded content or static ads simply can’t match.

www.custominfluence.com

03/02/2025

Our Founders Guy O’Brien and Kristen Sesto sat down to talk shop on the B2B influencer and creator marketing industry late last year. In this conversation they get into the significant changes and opportunities in the space after two years running the agency.

Check it out if you want to learn how to integrate influencer strategies into existing marketing channels and campaigns – specifically events and lead generation.

By sharing their most up-to-date campaign insights as well as what they are hearing from clients and b2b thought leaders, this conversation will get you caught up to speed on the emerging trends that are shaping up for influencer marketing for b2b in 2025.

What do they cover?
-Why b2b influencer marketing is gaining traction.
-How and why influencer marketing requires a human-centered approach to planning and ex*****on, unlike programmatic or biddable marketing channels.
-How brands can leverage influencer marketing and social-first thought leadership for content marketing, events and demand generation.
-The definition of b2b influencers and LinkedIn’s stance as a platform going into 2025.

Any questions? Want to chat further on 2025 plans? Please reach out to us here: www.custominfluence.com

See the full convo on our youtube channel here: 👉🏼 https://youtu.be/VMoUC-6nTSg?si=rgNf68uTrrzMBoNM

marketing

27/12/2024

🎄Merry Christmas and Happy New Year from the Custom Influence team!🥂🎉

19/12/2024

What makes content from creators stand out?

It’s personal.
It’s accessible.
It’s human.

While traditional marketing can feel faceless, automated or regurgitated, creators foster conversations that turn audiences into communities. This genuine engagement is what makes the creator economy invaluable.

As we look ahead to 2025, people want to connect, not just consume.

Hear more from our conversation with Sales Content Creator Tom Boston on our latest vodcast. Link in Comments.

18/12/2024

Forget product unboxings, giveaways, or fleeting brand mentions — that’s not how influencer marketing works in serious professional sectors.

Jane Frankland sits down with Kristen Sesto to talk about what a social-first brand partnership looks like for her right now as a thought leader and influencer in cybersecurity.

Want to watch the full conversation? Link in comments.

17/12/2024

Salespeople everywhere know the struggles of "Barry" - the relatable everyman who's just trying to hit quota while dodging *those* manager requests.

But do you know the brilliant mind behind the comedy gold that has sales professionals laughing (and crying) all over LinkedIn?

Guy O'Brien recently sat down with Tom Boston, the master of LinkedIn sales humour, about:

🔍 What inspires his content
🎬 How he built his personal brand
✨ And the bigger opportunities it’s led to

Listen to the full conversation on Youtube. Link in comments.

11/12/2024

As we approach 2025, it’s clear that recommendations and insights from LinkedIn creators, SubStack newsletter writers or independent podcasters are just as impactful as those from traditional trade press and industry analysts.

Is your b2b marketing strategy evolving with these shifts?

To see Kristen Sesto's full conversation with Cybersecurity Thought Leader & Influencer Jane Frankland, you can check it out on Youtube here: https://youtu.be/MKr1DLQ0gDg

28/11/2024

It's... Thought Leader Thursday 📣

Today we want to put the spotlight on Tom Boston.

Tom Boston is a seasoned Sales professional, known for his comedic LinkedIn content and engaging approach to social selling. With a LinkedIn following of over 60k, Tom regularly shares Sales-related video content and best practice for both sales reps and sales managers.

Tom's mission is to not only show that sales can be fun, but to empower organisations in achieving sustainable growth through innovative sales coaching techniques.

How can you learn from or collaborate with Tom?

✔ Subscribe to Tom's newsletters for valuable insights here: https://www.linkedin.com/newsletters/6896485191578120192/?displayConfirmation=true

✔ See his latest content and Follow him on LinkedIn here: https://www.linkedin.com/in/tom-boston/

26/11/2024

In case you needed to hear this: Affiliate marketing and influencer marketing are not the same thing!

Stuart Toll from The Marketing Practice breaks down what makes traditional affiliate marketing challenging for many b2b brands, and where influencer marketing presents new opportunities.

Partnerships focussed on engaging content and nurturing relationships vs. taking direct purchase action are often a more valuable approach.

25/11/2024

🚀 In case you missed it, we had the honour of sponsoring the first-ever SocialDay B2B Forum earlier this month!

The day was filled with engaging Ted Talk-style presentations, including sessions from both Marketing Week and LinkedIn. Other speakers dove deep into pressing topics like AI, personal branding and employee advocacy. 🎤

✨ A Huge thanks to the amazing women who shared their wisdom on the 'Evolution of B2B Influencers, Creators and Communities' panel: Rida Oyebade, Nishma Patel Robb, and Jane Frankland. 🙌✨

And massive appreciation to event hosts Andy Lambert & Luan Wise for organizing such a phenomenal day. And to everyone who attended - thank you, and we hope to see you again next year! 💫

If you missed the event IRL, you can visit the Social Day YouTube channel to catch up on all of the sessions: 👉🏼 https://www.youtube.com/watch?v=twWhHT4AKps&list=PLYDiwkYmDA8mMwYGOKh1MBYhtqFIDTiO_&index=8

22/11/2024

Embracing diversity and inclusion in B2B influencer partnerships is not just a trend or tick box exercise; it’s a necessity for reaching and connecting with new audiences.

By collaborating with individuals from varied backgrounds, businesses can tap into unique perspectives that enhance creativity and share knowledge in ways that branded or corporate messaging simply can't do otherwise.

This approach not only reflects the values of modern b2b buyers, but also builds trust and authenticity in your marketing. 🤝

15/11/2024

Content Marketing has changed.

The need to edit and repurpose branded content for social media is no longer optional; it's fundamental to staying relevant to current and potential customers.

Partnering with creators and industry thought leaders to re-invent existing branded content can help b2b marketers boost content strategy -- particularly within social feeds that have no closing times, no holidays and no 'off' periods!

As always, thanks to Stuart Toll from The Marketing Practice for sitting down with us!

Address

London

Telephone

+447436094094

Website

http://www.custominfluence.com/

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