Custom Influence

Custom Influence The old adage ‘people buy from people’ is never more true than in the world of influencer marketing.

LinkedIn just killed the performance theatre era 🎭For years, the platform was full of hacks, clickbait and engagement po...
09/06/2026

LinkedIn just killed the performance theatre era 🎭

For years, the platform was full of hacks, clickbait and engagement pods. Gaming the system. It was never a real influence; it was the appearance of influence.
That's over now.

The algorithm is actively suppressing engagement bait. Decoupling reach from likes, rewarding relevance, insider knowledge and consistency over time.
In other words, it's finally rewarding what B2B influence should always have been built on.
Trust 🧡

Build with Trust.

There is nothing better than partnering with creators who genuinely build something real with their audience. This week'...
04/06/2026

There is nothing better than partnering with creators who genuinely build something real with their audience.

This week's Thought Leader Thursday, Sonny Sangha! 👇

Swipe to find out what makes him one of the most authentic voices in the developer creator space.

The irony of the crowded AI marketing space?The brands that are winning are building their brand through humans, not rob...
03/06/2026

The irony of the crowded AI marketing space?

The brands that are winning are building their brand through humans, not robots.

They 'Build With Trust'

We work with a lot of B2B creators, so we recently asked some of them for some honest feedback to help our growth. Ed's ...
21/05/2026

We work with a lot of B2B creators, so we recently asked some of them for some honest feedback to help our growth. Ed's feedback was great to hear.

Swipe to read it 🧡

21/05/2026

Creators aren't just messengers for your brand anymore.

The smartest brands are finally starting to realise it 🎙️
Full episode out now, link in bio

20/05/2026

Did you know most creators are on an influencer discovery platform? If no, you aren't alone…

19/05/2026

When the intro hits different 😂

We read Joel's bio, and it was going well until it wasn't.
Full episode out now!

18/05/2026

New podcast episode out now 🎙️

Joel Harrison & Andy Lambert join Guy for a conversation on the future of B2B marketing, creator-led brands, private events, social visibility and why more companies are building around people, not just campaigns.

A really good one this 👀
https://youtu.be/mQwyRbE7vbQ?si=RyLO_9cZE7-WRXz7

12/05/2026

You never really know who’s watching… or who they’ll ask about you.

11/05/2026

There’s so much content right now.... And most of it sounds the same.

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