Custom Influence

Custom Influence The old adage ‘people buy from people’ is never more true than in the world of influencer marketing.

The phrase "people trust people" is often used in marketing.But where does it actually come from? Why do we trust recomm...
05/08/2026

The phrase "people trust people" is often used in marketing.

But where does it actually come from? Why do we trust recommendations more than ads?

29/07/2026

Our new website is live 🥳
Our recent rebrand was only the first step.

Now, we've given our website the same treatment.

Build With Trust.

Take a look and let us know what you think 👇

🔗 https://custominfluence.com/

Can LinkedIn become more than just a platform? 👀 For Bird, it became a business. This week's Thought Leader Thursday ...
23/07/2026

Can LinkedIn become more than just a platform? 👀

For Bird, it became a business.

This week's Thought Leader Thursday discusses how Jo built one of LinkedIn's most recognisable personal brands and what B2B creators and marketers can learn from her journey.

Swipe through to learn more 👉

17/07/2026

Ever left an event with nothing to post?
This event made sure nobody could. Heather breaks it down, shout-out to B2B Unplugged 👏
Full episode on YouTube 🎙️

16/07/2026

What makes writing good?
Not the formatting, not the wordplay.
Full episode on YouTube 🎙️

15/07/2026

Do you also hate labelling yourself?

Heather does too. "Content creator" is on her LinkedIn. She still won't say it out loud.
Full episode on YouTube 🎙️

14/07/2026

New podcast episode out now 🎙️
Kristen is joined by Heather Barnett to talk about humour in B2B, writing that stops the scroll, and why the best partnerships still feel human.
Full episode on YouTube👇

It's been almost two weeks since Cannes Lions. Here's what stayed with us.
09/07/2026

It's been almost two weeks since Cannes Lions. Here's what stayed with us.

LLMs are quoting LinkedIn posts. Is yours one of them?Meltwater analysed 9.5 million AI citations across six major model...
07/07/2026

LLMs are quoting LinkedIn posts. Is yours one of them?

Meltwater analysed 9.5 million AI citations across six major models, and the pattern is hard to ignore:

→ LinkedIn is the #2 most cited source in AI answers, behind only YouTube
→ 75% of citations come from individual profiles, not company pages
→ Only 12% of cited content is over a year old

So when a buyer asks AI a B2B question, the answer is increasingly built from posts written by experts who publish consistently.
Get your experts posting... Don't have go-to internal experts comfortable with social content? That's where business influencers and external thought leaders as partners come in.

Swipe for the full breakdown and save it for later!

02/07/2026

300m monthly users on LinkedIn but who are they actually following?
we asked around cannes lions and got answers from Brazil to Kenya to Finland.
watch till the end 👇

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