31/10/2024
5 promotion strategies for each customer phase; 1. Discounts to activate new customers
Promotion Strategy: If a new customer has not made a purchase, send an email offer with 20% off their first order, valid only for the next 48 hours.
Why: In a survey of US internet users, 60% of email recipients were influenced by discounts and promotions. - eMarketer
Promotion Ideas: 8 amazing email promotions you actually open
2. Coupons to improve engagement
Promotion Strategy: If a customer has not made a recent purchase, give them a coupon code for 10€ off their preferred item category.
Why: 34% of internet users look for online coupons on a weekly basis. - eMarketer
Promotion Ideas: 8 great coupon campaigns you need right now
3. Referral to acquire new customers
Promotion Strategy: If a customer makes a successful referral by sharing a link on social media, give them a 10€ coupon when their friend makes the first purchase.
Why: Conversions increase 133% when mobile shoppers see a review that is positive before making an eCommerce purchasing decision. - Conversion Sciences
Promotion Ideas: Referral marketing: 4 easy ways to get more customers
4. Loyalty to increase retention
Promotion Strategy: If a customer makes 5 purchases, offer them a special VIP discount for a partner service (e.g. restaurant gift card, shopping center voucher, movie tickets).
Why: 79% of both Millennials and Gen-Xers want a strong loyalty or discount program. -JWT Intelligence
Promotion Ideas: Talon.One’s definitive guide to customer loyalty
5. Product bundling to drive revenue
Promotion Strategy: If a user selects 2 or more products from category “X” with a cart total greater than 50€, give them a free product.
Why: 81% of emotionally connected consumers will not only promote the brand among their family and friends, but they will also spend more. -Capgemini
Promotion Ideas: Product bundling - How to get it right
