lucky8pr

04/09/2024

HUGE CELEBRATION 🍾💚💖

Lucky 8 PR turns 10!

A decade ago this month I started Lucky 8 PR with the mission to create a flexible, supportive space for mums in PR like me. My eldest, Freddie, was only 5 months old at the time as I set out to build an agency that allowed us to continue and thrive in our careers while balancing motherhood.

It hasn’t always been easy - I’ve worked incredibly hard, countless late nights, balancing the joys and demands of raising 3 children, but every bit of it has been worth it because Lucky 8 has grown into something special—a place where female-founded businesses get the spotlight they deserve.

I always had this stupid belief that you shouldn’t publicly celebrate your successes, especially the financial ones. Would I appear full of myself? too self congratulatory? too brash?

But this month has been such a gear shift for Lucky 8 I had to shout about it. Not only have I launched and digitalised my PR education platform The Female Founders PR Academy, I am also celebrating £30k in sales - my best ever sales month to date!

And despite the craziness of school holidays, some rather nasty illnesses going around the family and loads of distractions this feels like a pretty big achievement!

To mark this milestone, I’d love to give back. I’m offering a **PR Power Hour** to 10 women at a special rate of £75 ($97) (usually £350/$460). No hard sell here—just a heartfelt offer to share what I’ve learned and help you elevate your brand.

If this feels right for you, message me. There are only 10 spots, and I’d love to help you take that next step. As an extra thank you for your support I’ll also be giving away a spot on The Female Founders PR Academy to one person who books a PR Power Hour with me 🙂

Here’s to many more years of growth, learning, and supporting each other along the way!

19/07/2024

There’s a lot of talented entrepreneurs in this small but beautiful community that would love to scale their business with great PR.

This is why I’m so excited to announce that I will be delivering a completely free 3 Day LIVE Masterclass on “How to Grow Your Female Founded Business in the Press” at 7pm UK time on the 29th, 30th and 31st July.

If you’re a female founder or expert in your field and you would love to see your business in the media but you’re busy, overwhelmed and don’t know where to start…

Then come and join me on this completely free training where I’ll be sharing the knowledge, strategy and easy to follow instructions on how to get your business the top tier press coverage it deserves!

Click the link in our first comment below and enter your name and email address to be added to the secret facebook group where I’ll be delivering the PR training.

Training starts Monday 29th July at 7pm!

Can’t wait! LINK BELOW

22/06/2024

18/06/2024

Back in 2014, Amy Billington-Li, equipped with a laptop, a 5-month-old baby, and 17 years of fashion and lifestyle PR and styling expertise, founded Lucky 8 PR.

Amy’s career includes iconic campaigns for John Lewis, Avon Cosmetics, and Honda Racing, along with fashion styling, celebrity dressing, and TV ventures in Sydney and London. Her passion for female-led brands inspired her to dedicate herself to nurturing emerging brands, leveraging her industry know-how, creative concepts, and targeted press and influencer strategies.

Leading a small but perfectly formed team of highly experienced PR Directors and journalists Amy and her team have propelled numerous female founded brands from side hustles and startups to global recognition.
Tap the link in our bio to learn more about what we do, and don’t forget to follow for more insights and behind-the-scenes!

Headshots by

18/06/2024

Can pop-ups help to regenerate our high streets? We say yes!!! Thrilled to have Tillie Peel Founder of interviewed for the BBC who has transformed more than 25 empty retail spaces across UK major cities raising more than £1.3m in revenue for small businesses since 2017. Read the article below - https://www.bbc.co.uk/news/business-67911127.amp

18/06/2024

Introducing SLA THE LABEL, founded in 2019 by fashion influencer and designer Sarah Ashcroft and specializing in premium occasion and ready-to-wear fashion. SLA is know for their sell-out, viral collections, unique oversize cuts and sparkling fabrics. Each piece reflects Sarah's personal style, empowering women to make lasting fashion statements while minimizing environmental impact.

We love working with Sarah and the team at SLA THE LABEL to showcase their gorgeous designs, here is a selection of recent coverage 👀

18/06/2024

(Re)introducing Lucky 8 PR: It’s time to remind you EXACTLY what we do! 📢

With 17+ years of PR experience, our team is dedicated to helping you achieve great results for your brand and business. Here’s what we can do for you, and keep swiping to reveal our newly launched Growth Programme - especially designed for startups and small businesses!

1️⃣ Traditional PR: We build your brand's credibility with news stories, features, and strategic placements.

2️⃣ Social Media & Influencer Outreach: Boost your brand with influencer partnerships and celebrity endorsements.

3️⃣ Creative Services & Events: Elevate your brand's visual appeal and event success with our expert team.

4️⃣ NEW! PR Consultancy: We are so excited to introduce the Lucky 8 PR Growth Programme for startups and small businesses. Monthly strategy, fresh releases, expert guidance, and more for just £300 + VAT.

Follow for more and reach out for a chat about bespoke PR services. 📩 [email protected]

18/06/2024

🌟 Hello, lovely people! It's time for a (re)introduction! 🌟

Lucky 8 is approaching its 10th birthday, and we can't help but feel a little nostalgic. With many new faces in our community, we want you to get to know us better!

Founded by Amy Billington-Li, we're a PR agency with over 17 years of experience under our belt. 🎉 From top household names to cutting-edge independent designers, high-street labels and worldwide lifestyle brands we've done it all.

💖 AND WE LOVE WHAT WE DO! 💖

Based in London, we offer tailor-made PR services that connect your brand with the perfect audience. Whether you're an emerging brand or a seasoned label, we've got the passion and expertise to take your business to new heights and beyond.

🚀 Our Mission: We're all about empowering female-founded businesses in fashion, beauty, art, and lifestyle. With our 17+ years of PR experience, we're here to make your brand shine brighter than ever before.

Stay tuned for some exciting posts where we'll spill the tea on our bespoke PR services as well as PR insights from the team! ☕

Got questions or want to chat? Reach out to us at [email protected] 💌

18/06/2024

Throwback to one of our favourite projects we've ever worked on -
Last summer we were lucky enough to work on one of our favourite projects to date. It’s pink, it’s neon, it’s glitter, it’s camp - it’s Barbie! What’s not to love? We were thrilled to support and gain coverage for Emma’s exhibition ‘Barbiecore’ at the in some fantastic publications including Hello magazine, Sheerluxe, Harpers Bazaar, Luxury London and BBC Radio London. Make sure you stop by and visit the next time you’re in town!

18/06/2024

⭐️In The Spotlight ⭐️ Our beautiful client .studio features this week in ‘25 pyjama brands loved by fashion editors and influencers’. “Designed by an all-female team with a focus on slow and ethical production, the brands aim is to help bring a little luxury into the life of its busy customers”

18/06/2024

A huge thank you to lifestyle journalist Murray for joining us for our latest Live Q&A.

In today's session we covered all the best advice, tips, tricks and insider knowledge to help independent brands get featured in their dream publications.

You'll have to watch the playback for all of our golden PR nuggets however one message came out loud and clear - treat journalists like humans and foster real working relationships with them!

Choose your journalists carefully before pitching, find common ground you can discuss that's completely unrelated to work, compliment their work if you're a fan and build a rapport before you even go in with the sell.

Keeping cultural trends front of mind (see the Rule of 3!) engaging and image led and personalised emails and personalised pitches are all going to help your pitch stand out from the rest.

Highly recommend today's session for all independent businesses out there who are trying to navigate the world of PR.

What did you think? Any questions we didn't get around to? Let us know!

18/06/2024

DANIELLE TOMLINSON x WWF Never has a collaboration made more sense than this 👆🌊

We couldn’t be prouder to announce our client wildlife artist new collaboration with to mark Earth Day tomorrow.

This years Earth Day theme is ‘Planet vs Plastics’ which inspired Danielle to create a impactful piece of artwork that celebrates one of the worlds most critically endangered animals that is significantly suffering from plastics in its habitat - the Hawksbill Turtle.

The life sized one-off piece with a limited edition run of A3 prints are available to buy online at www.DanielleTomlinsonArt.com with donations made to

See for full details.