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What does it actually look like to create an ad? Let's break it down ๐Ÿ‘‡โžก๏ธ The first step to building a Facebook ad is cre...
05/08/2021

What does it actually look like to create an ad? Let's break it down ๐Ÿ‘‡

โžก๏ธ The first step to building a Facebook ad is creating a new campaign. The campaign level is where you can choose the campaign objective and other campaign level settings that will apply to the entire campaign.

โžก๏ธ From there, we create our ad sets which include the settings for targeting, budget, schedule, ad placement, and other settings that apply to all ads within each ad set.

โžก๏ธ Then within our ad sets, we have our ads. This is where our creatives are, which include graphics, videos, URLS/destinations, copy, headlines, etc.

All of these pieces of a campaign require a good ads strategy focused on testing different variables in order to see what our audience will respond best to so we can end up with the best results!

Love and Respect โค๏ธ
Gopal Bagaswar

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Facebook ads may do more for your business than you might think ๐Ÿ‘‡We all have different goals and objectives when we run ...
24/06/2021

Facebook ads may do more for your business than you might think ๐Ÿ‘‡

We all have different goals and objectives when we run ads, and Facebook provides many different ways to achieve a variety of goals that bring our audience closer to a sale.

๐Ÿ‘ ๐ฐ๐š๐ฒ๐ฌ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ฎ๐ฌ๐ž ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐š๐๐ฌ:

1. ๐“๐จ ๐›๐ฎ๐ข๐ฅ๐ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž. If your goal is to reach more people, you can use different ad objectives to build out the engagement on your social media platforms and gain exposure. To make consistent online sales, volume is important. Adding this step to your strategy will help grow your audience and give you more people to get your offer in front of.

2. ๐“๐จ ๐›๐ฎ๐ข๐ฅ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฆ๐š๐ข๐ฅ ๐ฅ๐ข๐ฌ๐ญ. Filling your funnel means building your list. You can create lead generation campaigns which will consistently bring leads in and consistently grow your email list. It's important that our email list growth is ongoing, so this is a campaign objective to not skip out on!

3. ๐“๐จ ๐ข๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐š๐ฅ๐ž๐ฌ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ. These ads are retargeting campaigns that support your funnel and create an additional touchpoint to help your audience get closer to buying from you.

Did your business is ready to run Facebook ads?

Love and Regards
Gopal Bagaswar

๐‹๐ž๐ญโ€™๐ฌ ๐๐ž๐›๐ฎ๐ง๐ค ๐ญ๐ก๐ข๐ฌ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐š๐ ๐ฉ๐จ๐ฅ๐ข๐œ๐ฒ ๐ฆ๐ฒ๐ญ๐ก:โ โ โŒ Myth 1: You can't use the word "you" in your ad copy: โ โ โœ… Have you ever he...
23/06/2021

๐‹๐ž๐ญโ€™๐ฌ ๐๐ž๐›๐ฎ๐ง๐ค ๐ญ๐ก๐ข๐ฌ ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค ๐š๐ ๐ฉ๐จ๐ฅ๐ข๐œ๐ฒ ๐ฆ๐ฒ๐ญ๐ก:โ 
โ 
โŒ Myth 1: You can't use the word "you" in your ad copy: โ 
โ 
โœ… Have you ever heard someone say that we shouldnโ€™t be using the word โ€œyouโ€ in Facebook ads? While there is some truth to that, itโ€™s not that black and white.โ 
โ 
What we really want to be watching out for is sounding like we are calling someone out about something personal in their life. This is easy to do without realizing it when we use the word "you." This can be unintentionally negatively targeting a person. โ 
โ 
For example, saying something like, โ€œAre you sick of not being able to lose weight?,โ€ or โ€œAre you tired of having no money in your bank account?โ€ Facebook values the user experience, and we donโ€™t feel great when we read negative ad copy. So, it's important to keep our copy lighter and more positive and refer to our own story or other's stories if we have a negative story to tell. โ 
โ 
Save post for later!

Love and regards
Gopal Bagaswarโค๏ธ

๐Ÿ‘‡How do you know when Facebook ads are working for your business?Facebook ads can dramatically improve the amount of sal...
19/06/2021

๐Ÿ‘‡How do you know when Facebook ads are working for your business?

Facebook ads can dramatically improve the amount of sales you get in your business, but what exactly should you be looking for when determining if they are working for you?

1. ๐˜๐จ๐ฎ'๐ซ๐ž ๐ ๐ž๐ญ๐ญ๐ข๐ง๐  ๐š ๐œ๐ฅ๐ž๐š๐ซ ๐ซ๐ž๐ญ๐ฎ๐ซ๐ง - This one is a no-brainer but it's worth mentioning. You will clearly see that you are getting money back when you look into your ROAS in Ads Manager.

2. ๐˜๐จ๐ฎ'๐ซ๐ž ๐ฌ๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐ญ๐จ ๐ฌ๐ž๐ž ๐จ๐ฏ๐ž๐ซ๐š๐ฅ๐ฅ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก - Because of the Apple update, Facebook has changed the attribution window from 28 days to 7 days. What this means is if you have a higher ticket offer or a longer journey from your ad to a purchase, it might be more difficult to track that in ads manager and attribute it to Facebook ads. Because of this, you'll want to take notice of whether you are seeing more overall sales, growth, or whatever your goal with running ads is or not.

3. ๐˜๐จ๐ฎ๐ซ ๐œ๐จ๐ฌ๐ญ ๐ฉ๐ž๐ซ ๐ฅ๐ž๐š๐ ๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐  - Even if your cost per lead or result for the kind of campaign you're putting together is not quite where you want it to be, with testing, optimization, and time, they will get better and better. This is something you'll really want to be patient with as you won't always see results right away. Improvement is a great sign here.

Reagards,
Gopal Bagaswar

Things you need to in order to run Facebook ads 1) 10K Followers ???: Many people suggest that you really need 10k or mo...
17/06/2021

Things you need to in order to run Facebook ads
1) 10K Followers ???: Many people suggest that you really need 10k or more followers to run ads to get a good result, BUT it's totally wrong, followers won't affect your ads
2) TONS of Money ???: If followers won't affect FaceBook ads then, only Tons Of Money can affect it? Well, the answer is 70%-NO, and 30%- Yes.
Let's Understand it, Money is important to run ads and very little money we add as a ads spend will give you good result but it's not important that tons of money definitely give you best results,
A GOOD AMOUNT OF AD SPENT CAN GIVE YOU FAR BETTER RESULTS THAN TONS OF MONEY, ONLY IF IT HAS A GOOD STRATEGY!

Remember this๐Ÿ‘‡๐Ÿ‘‡
GOOD AMOUNT OF ADS SPENT(with good strategies) >>> TONS OF MOENY IN ADS SEPNT (with good strategies)
SO STRATEGIES ARE IMPORTANT!!

Regards
Gopal Bagaswar

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