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30/05/2024

😲 Are you seeing fewer conversions from your Google Ads campaigns? There's a privacy-friendly solution!

Many advertisers have experienced a drop in tracked conversions since consent banners were introduced. But Google has a new "enhanced conversions" feature that can help recover some of those lost conversions while respecting user privacy. 🔒

This blog post breaks down how to easily set up enhanced conversions for your Shopify store in just a few steps. No more confusing articles or failed developer attempts!

By using hashed user data, enhanced conversions allows more accurate conversion tracking so your bid strategies can optimize better. 🎯

Want to boost your Google Ads performance? Read the full post to learn how to implement enhanced conversions yourself:

https://bit.ly/4bMNJHG

29/05/2024

🤯 Are you leaving money on the table with every sale on your Shopify store?

There's a simple strategy that top ecommerce brands use to massively increase their average order value and revenue - without having to get more traffic or run paid ads. It's called upselling!

In this detailed guide, you'll discover:
✅ What upselling is and how it differs from cross-selling
✅ 6 strategic places to offer upsells on your Shopify store
✅ Examples of good vs bad upsell offers
✅ Step-by-step instructions to set up upsells that boost your profits on autopilot

Don't miss out on this easy way to sell more to your existing customers. Tap the link to learn how to implement an upselling strategy that will skyrocket your Shopify sales! 👀

https://bit.ly/3QV2m3A

In this guide, we outline how to cross-sell & upsell products on your Shopify store. We deep dive into how you can deploy this technique on your store.

28/05/2024

😲 Did you know that consumers returned a staggering $743 BILLION worth of products in 2023? That's around 14.5% of total retail sales!

With ecommerce returns becoming the new normal, it's crucial to have a solid strategy in place. This expert guide covers everything you need to know, from reducing return rates to providing A+ return experiences.

Key takeaways:
✨ Why people return items (65% due to poor fit!)
✨ Best practices for managing returns efficiently
✨ Top apps for streamlining your return process
✨ How to prevent return fraud and protect your profits

Don't let returns eat into your bottom line. Click the link to read the full guide and master ecommerce return best practices for 2024!

https://bit.ly/3WOWtZB

blog|Back OfficeEcommerce Returns: Expert Guide to Best Practices (2024)Ecommerce returns are inevitable, but manageable. Here’s how to reduce the number of returns you get—and provide A+ experiences to people who return items.by Elise DopsonThe platform built for future-proofingGet in touchEcom...

27/05/2024

😲 Are you still sleeping on TikTok marketing for your brand?

Meta's dominance in digital advertising is well-known, but the landscape is rapidly evolving. TikTok has emerged as a marketing powerhouse, on track to hit 2.25 billion users by 2027! 🚀

Yet many brands are still hesitant to advertise on TikTok, making the mistake of using the same old strategies from other platforms. But TikTok is a totally different beast - to unlock success, you need to understand its video-first, entertaining DNA.

From creating hooks that grab attention in the first 3 seconds, to leveraging authentic content that aligns with TikTok's vibe, to utilizing the full-funnel ad objectives - this blog post unveils the TikTok marketing enigma.

Don't miss out on a massive opportunity to connect with your audience in fresh, creative ways. Tap the link to learn the keys to TikTok advertising mastery!

Meta’s dominance in the digital advertising space has been well-documented since its inception in 2004, over two decades ago. It’s almost unheard of for a brand to have a digital strategy that doesn’t include advertising on Meta - it’s sort of the ‘traditional digital media’ now, and if ...

24/05/2024

👀 Do you know the latest updates to Google's responsive search ads? If not, you might be missing out on some game-changing opportunities!

Google has shaken things up by allowing single headline ads, moving away from the traditional 3 headline + 2 description format. They're also now letting you add campaign-level assets that can appear across all your ads.

But that's not all - there's been debate around ad strength scores, pinning assets, and new reporting for asset/combination performance.

Want to stay ahead of the curve and make your RSAs more effective than ever? 🚀 Check out this in-depth guide covering everything you need to know about Google RSAs in 2024:

https://bit.ly/3yeHPAn

Get ready to level up your paid search game! 💯

23/05/2024

😳 Are your Facebook ad campaigns getting stuck in the dreaded "Learning Limited" phase? Don't worry, you're not alone!

Many advertisers struggle with this frustrating issue where Facebook's algorithms can't optimise properly, leading to higher costs and poor performance. 💸

But there are effective strategies to overcome this obstacle and maximise your campaign results! 🚀

In this insightful blog post, you'll discover:

✅ What causes the Learning Limited phase and why it happens
✅ Key signs that your campaigns are stuck in Learning Limited
✅ Proven tactics to get out of Learning Limited faster
✅ How to avoid getting stuck again in the future

Don't let the Learning Limited monster derail your Facebook advertising! Click the link to read the full guide and start crushing your campaign goals.

https://bit.ly/4biW0mK

Facebook advertising has become an essential piece of any successful marketing strategy. With its wide user base and powerful targeting capabilities, it offers advertisers the opportunity to reach their ideal audience. However, navigating the complexities of Facebook ads can be challenging, especial

22/05/2024

😲 Are you ready for Amazon's Prime Day? This massive 2-day sales event is a prime opportunity to skyrocket your brand's visibility and sales - but only if you prepare the right way.

Our blog post reveals the top 7 tips to get your Amazon Ads primed for success, like optimizing listings, strategically phasing budgets, pushing top performers, and updating your brand store. With 82% of shoppers open to new brands, proper preparation could unlock a tidal wave of new customers!

But you'll want to act fast - Prime Day is just around the corner. Click the link to discover all 7 must-dos for capitalizing on this can't-miss sales event:

https://bit.ly/3yp2xOk: https://bit.ly/3yp2xOk

21/05/2024

Gemini powered Performance Max? Well, looks like it.

📣 Google is introducing Gemini models to Performance Max campaigns. 💥📈

🎨 Creative assets are crucial in PMAX success, and now Google is making it easier than ever to scale and enhance them. The AI-powered asset generation and image editing features are expanding, with Gemini models adding sophisticated reasoning capabilities to generate text assets. 🖼️💡

🌟 Performance Max will allow the generation of lifestyle imagery and the addition of backgrounds featuring people. Plus, you'll be able to generate new options similar to your best-performing images. All suggestions can be reviewed by you, and Google ensures responsible AI usage. 👥🌄🔍

⚡ Boost your Ad Strength and asset variety by incorporating new recommendations, partnering with platforms like Canva for tailored templates, and including videos in your campaigns. By doing so, you can maximize conversions and engage your audience even further. 📊💪📹

🔍 Collaboration and feedback just got easier too, as Performance Max now enables sharing ad previews via a link, streamlining creative workflows and fostering seamless collaboration among teams. 🤝👀

Are we all ready for this?



https://bit.ly/3ymI10J

20/05/2024

Don't let your competitors steal the spotlight. Put your brand in the spotlight with Amazon Ads today! 💡🎉 And see how you can steal their traffic.

17/05/2024

😮 Are you still relying on cookies for conversion tracking in Google Ads?

With the rise of privacy regulations and the decline of third-party cookies, it's becoming crucial to set up enhanced conversions for accurate attribution.

In this week's WRP TV episode, Gary and Lucy walk you through the simple steps to enable enhanced conversions in Google Ads and Shopify. 👌

You'll learn:

✅ Why enhanced conversions are a must for the cookieless future
✅ How to create a new conversion action in Google Ads
✅ The code snippets to add in Shopify for tracking
✅ The additional data sections needed for user matching

Enhanced conversions may seem daunting, but this video breaks it down into an easy process - no developer needed for Shopify stores! 🙌

Don't miss out on accurate attribution. Watch the full video to future-proof your Google Ads conversions:

[Blog Post URL: https://bit.ly/44KONJG]

In this episode, Gary and Lucy discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and a

17/05/2024

This is going to change things.

Google introduces personalised shopping with swipe to like

https://bit.ly/3K2r2mY

- Google's Shopping Graph provides a vast array of products, with more than 45 billion listings being constantly updated.

- Personalised shopping experiences can be achieved by rating styles, selecting favourite brands, and utilising image generation features.

- Users can rate and receive personalised style recommendations for apparel, shoes, and accessories by providing feedback on items.

- The option to see more from favourite brands is available by specifying preferred brands.

- AI image generation technology allows users to find apparel styles similar to their specific queries.

- A virtual try-on (VTO) tool enables users to see how clothing items look on diverse models, providing a better perspective before making a purchase.

We’re making it easier for shoppers to find what they want through personalized shopping tools.

16/05/2024

😲 Do you know how your Google Ads performance stacks up against other businesses in your industry?

WordStream just released their 2024 Google Ads Benchmarks report, packed with the latest trends and insights across 23 major industries. They analyzed over 17,000 ad campaigns to uncover surprising findings like:

🔥 Click-through rates increased for 70% of industries, some by over 20% year-over-year

💸 Cost per click rose for 86% of industries, with some seeing hikes of over 25%

⬇️ Conversion rates decreased for about half of the industries studied

🤑 Cost per lead went up for 19 out of 23 industries, though not as steeply as 2023

The report dives deep into what's driving these fluctuations, from AI and automation to economic shifts. It also shares expert-backed tips to optimize your ads and get the best bang for your buck in 2024.

Curious to see how your Google Ads metrics compare and what you can do to improve? Check out the full 2024 Google Ads Benchmarks report here:

https://bit.ly/4dFhSKF