MAS Marketing Consultants

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MAS Marketing Consultants

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A marketing consultancy that helps step up marketing effectiveness and capabilities for sustainable growth, tailored to specific business goals in a fast-evolving digital world.

18/10/2021

Brands with Purpose - the debate is hotter than ever whilst looking for most effective drivers to grow revenue. 'must Have' for marketers or 'nice to have'? Company mission or or brand positioning. Topical debate to join or read about here. What's you your view?

People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.

10/03/2021

Marketers, what are you waiting for? ecommerce has become an integral part of today's consumer value journeys. A channel to build brand awareness, generate new insights, innovate and and engage people in their search for solutions to their needs. Not just an add-on in sales. Seize this trend and drive growth. Need a helping hand? Let's talk.

The coronavirus has made ecommerce a priority, but organizations are struggling to turn it into a revenue driver.

04/03/2021

Amusing and poignant thoughts about the key levers for driving and building effective

Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.

08/02/2021

What do the of Apple, Amazon, Nike and great have in common? . win when they truly put first. The ONE responsibility need to own excel at - to prove their to . Love Mark Ritson latest thoughts on this topic. https://lnkd.in/dEZTzKp

For all Amazon's innovation and invention, it is the world's most valuable brand principally because its founder Jeff Bezos got to know his customers.

01/02/2021

Successful marketing is about identifying new relevant unique insights to innovate, engage with target audiences and deliver sustainable growth. As digital marketing is accelerating, marketers need to learn faster & integrate digital with proven marketing principles. Great example from IKEA
https://lnkd.in/dCt9-Js

By better understanding consumers’ desire for sustainable consumption Ikea has been able to implement a number of new initiatives as part of its ‘human-centric, conscious agenda’.

30/01/2021

- how demonstrated clearly by a true expert. A quick and helpful update on why and how to manage mobile-ready e-commerce content.

Why mobile ready content matters. My talk at the Nov 2020 GS1 Conference.

25/01/2021

Companies invest more into to stimulate . This means more digital specialists, incl. social media, content, e-commerce. need to step up their to maximise reduced and reach their effectively. Integrating digital into marketing requires marketers to . Join the to drive .

Although still negative overall, expectations around marketing jobs has improved thanks in part to the government's extension of the furlough scheme.

30/10/2020

can only get you so far. should look at and over time all the time in this fast changing challenging world. What's your plan for

By changing your focus, you can find people with a track record for tackling and overcoming challenges, says HR consultant Suzanne Lucas.

29/10/2020

Making it a habit to keep on is the key to become and continue to be a .... and maybe achieve . Committing to is a personal . Convincing arguments ...

We can all become excellent in aspects of our career if we make the active decision to pursue greatness.

26/10/2020

With tighten again all over Europe and slow , are under renewed scrutiny. Time to demonstrate that is about driving and generating . Do you know what marketing drive your brand’s and ? Essential for setting affective .

In the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.

15/10/2020

Your is only worth as much as your actions - led by courageous business , consistently activated in everything you do, lived by everyone in your not just . - one to watch/learn from

From encouraging employees to take direct action to challenging consumers to ‘Vote the Arseholes Out’, Patagonia says its focus is on addressing the climate emergency not working with influencers or advertising in fashion magazines.

08/10/2020

putting & first continuously win through developing unique for salient and . Critical for and effective at speed.

Is your business consumer-centric? There are simple steps to get you going. Contact me to talk it through.

- a great example for innovation. for aligning its organisation.

The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.

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London

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https://www.linkedin.com/company/mas-marketing-consultants-ltd/about/?viewAsMember=true

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