19/09/2026
PR doesn’t work the same way in every industry. 💭
And that’s exactly why having a niche matters.
The way you PR an aesthetic doctor is completely different to the way you PR a restaurant, a fashion brand or a tech company.
You need to understand the industry. The journalists. The publications. The conversations happening within it. 🗞️
What makes a strong expert comment, what makes a story, and what the media actually wants from the people working in that space.
After years working specifically across aesthetics, beauty and wellness, we know what makes a journalist open an email, what they’re likely to ignore and where our clients genuinely fit into the conversation. ✨
A good PR agency knows PR.
A great PR agency knows your industry. 🎯
That difference matters.