08/03/2023
Happy International Women's Day! 🙋♀️
Not only is today a day to celebrate the lovely ladies of Social Chameleon (if wasn't out of fashion, we'd totally use it!), but also to uplift all women in marketing. 🙌
Many stereotypically perceive marketing to be a female-oriented profession. However, this hasn't always been the case. Let's journey in time, and explore the past, present and future of women in marketing! 🕰
👉 The Past
If we rewind back even a few decades, it's clear to see that marketing was a male-dominated industry. However, several female pioneers set the path for marketers of the future: from Helen Lansdowne Resor, the first female copywriter, to Mathilde C. Weil, the owner of the first female-owned advertising agency. Thanks to these inspiring ladies, the world of marketing's our oyster!
👉 The Present
We've come so far! Currently, women make up over half of the marketing industry; in fact, there are more women in leadership positions than ever! In particular, there are many digital marketing agencies (such as Social Chameleon 🙋♀️) which are founded, directed and facilitated by women.
👉 The Future
We predict that more and more women will take centre stage in the marketing industry - taking up space and making their voices heard. How will you show your support and appreciation for the female marketers in your circle - and beyond? Whether it's a repost on LinkedIn, or even a collaboration on the cards, you should do all that you can to support the social media sisterhood! 🫶
