04/09/2025
What a pleasure to have ITV's News At Ten anchor Julie Etchingham as the speaker of our last Small Talk. We got a fascinating insight into life at the UK's largest commercial TV station. Julie also had some tips for PR and comms professionals hoping to secure coverage on ITV News:
- ITV’s News At Ten prides itself on its experts. Often they are the broadcaster’s own people, such as their Political or Business Editor. But when they look for external expertise they ideally want the biggest names in their field. In particular, in their effort to be more diverse, they would like to see more female experts.
- Know your audience. ITV’s audience, of around 1.5 – 2 million people per night, is typically over 45. But the same stories that go out on News At Ten are repackaged by ITN’s digital team, so it will resonate for social media including TikTok. ITV also runs a daily stream aimed at 12-14 year olds on Instagram, called The Rundown.
- There will be mention of a CEO’s company, either audibly or visibly, but you can’t expect more than that. If you’re a charity and you’ve facilitated access somewhere you’ll be given the credit, but you can never have editorial control.
- Think ahead. The news team are already planning for the next COP summit, in 2026, for example. It’s never too early to submit ideas for the next big event.
somewhere you’ll be given the credit, but you can never have editorial control.
Read a full account of our Small Talk on our blog page here:
https://lnkd.in/eVQvYEAf
Our next talk is with LBC presenter and political commentator Iain Dale. It's taking place on Tuesday 16th September, 2025, 12.30-13.30. To book a place email [email protected].
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