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Bespoke social media services including: Photography, Content Creation & Social Media Marketing.

25/08/2022

Do you know how Instagram SEO works?

👇Let's break it down:

Instagram SEO is essentially optimising your content to become noticed in the search results.

This can be achieved in several ways, through popular words and phrases which users are searching for.

Some of the easiest ways to include keywords and phrases is by using hashtags, alt text, captions, your bio and username!

Why is it important?🤔

Instagram SEO increases your chances of being reached. The more people seeing your content, the more likely you are to grow!

The algorithm will process your content and will use the information it finds to determine what the post is about and who might find it interesting.

23/08/2022

Every brand needs a message, but how do you create a strong, meaningful message?

💬Define the subject and topic:
A brand message should be relevant and can tell a story to your audience.

🔼Focus on Brand Positioning
- It is important to recognise the 3 C's (Customer, Company + Competiton) it is vital to focus on your desired positioning, while creating your brand message.

👥The Customer: What matters the most to the customers?

🖥The Company: What’s your company’s vision?

🏆The Competition: What’s your competitors’ stance? How do you want your position to contrast them?

🔈Tone of the Message:
The tone of your brand message will decide the personality your brand according to consumers. It is extremely crucial to get the tone right to ensure that consumers don't constitute the message in the wrong way. For example, if you were targetting families and children you would opt for a friendly and playful tone rather than a professional one.

18/08/2022

Will Artificial Intelligence replace Influencers? 🤖

Many companies have started to trial AI marketing, but are there any benefits to using artificial intelligence instead of influencers?

AI influencers are artificially generated people with human like characteristics and personalities. The concept first appeared in 2016, since then there has been a rise in popularity.

One of the most well known AI characters is Lil Miquela, created in 2016 in an Los Angeles by Trevor McFredries and Sara Decou. Lil Miquela has featured in several digital marketing campaigns for luxury brands such as Prada and Calvin Klein. She has over 3 million Instagram followers and is the most used CGI character in the world.

AI Marketing could save companies a lot of money as they are a cheaper alternative to influencers, who normally require a large pay cheque.

AI Influencers can be designed to meet the brand's marketing visions and are a much more cost effective alternative.

However, AI Humans are unable to test a variety of products and services such as skincare products, food items etc. This could become an issue as brands might become biased if an AI influencer was marketing their brand. Influencers on the other hand, are able to trial products and services giving consumers a realistic review.

What do you think about AI Marketing?

16/08/2022

Instagram recently announced a game-changing update! You can now SCHEDULE reels!🎞

Many creators have been excited for this update as it has been highly anticipated.

To schedule a reel simply visit the meta business suite.

Where it says 'create' click the drop down arrow next to it and click 'create reel'.

Then follow the steps to add your caption and media before scheduling it!

Are you excited for this new update?🥳

15/08/2022

Reach vs Impressions - How do you tell the difference?

📈 Reach:
The number of different accounts which your content has reached.

👥Impressions:
The number of times that your content has been viewed.

Reach and Impressions are key analytical tools, they determine how many users your account is reaching, and also how many times someone views your content.

Knowing the difference is crucial when it comes to reviewing your social media analytics!

11/08/2022

Personal Branding - Should you use it?

The Definition:
"The process of creating a brand identity for you or your business"

Personal Branding can also mean presenting your brand and sharing its values.

Reasons to use Personal Branding:

🧠Memorability
- People are more likely to remember a brand which they have had a good, memorable impression of.

🍀Being Unique
- Having a personal brand helps you stand out from others, a solid personal brand will give you a strong reputation.

🤝Trust
- Naturally, we tend to feel a ounce of trust before we interact with a brand. By having a well-defined message, strong ethics and brand values and finally a presence both online and offline, your audience will trust your brand more.

Does your brand use Personal Branding?

Let us know in the comments!

AGSocial
✉️[email protected]

19/06/2022

Want more saves on your content?😱

Saving posts is a great way of reviewing content that you have interacted with and wanted to keep for later. But how do you increase the level of saves your content gets?

This post intends to explore several ways for your business to increase saves.

17/06/2022

Market Segmentation - What is it?🤨

Marketers will use segmentation to break down their desired target audience down into subgroups, these groups are:
➡Demographics
➡Psychographics
➡Geographics
➡Behavioural

Did you know about Market Segmentation before this post?

11/06/2022

Hashtags in 2022 - Is it worth it?🤔

Hashtags can provide many benefits to online users such as improving the discovery and reach of your account, but are they still worth using in 2022?

Yes. Hashtags can help divert the right audience to your page, adding context to your content also allows the algorithm to identify the meaning behind each image/reel/video.

For the best results, make sure you have a mixture of hashtags relating to your business, location, industry and descriptive ones to provide a range of information to the algorithm.

Looking to take your business into the digital world or revamp your current social media pages?💻

Get in touch today for services tailored to your business!✉️

hashtags & keywords:
marketing, marketing strategy, social media management, social media marketing, business, business advice, marketing advice, marketing tips, social media tips, marketing mix, marketing agency

07/06/2022

Your Guide to DRIP Marketing!😱

DRIP is a marketing communications strategy which allows marketers to send pre-written messages to consumers or prospects over time.

Have you heard the term DRIP before?

Let us know in the comments below!⬇️

Looking to take your business into the digital world or revamp your current social media pages?💻

Get in touch today for services tailored to your business!✉️

hashtags & keywords:
marketing, marketing strategy, social media management, social media marketing, business, business advice, marketing advice, marketing tips, social media tips, marketing mix, marketing agency

27/05/2022

Become a social media manager with NO EXPERIENCE!😱

But how, you may ask? Well, you are already ahead of the game by being present on social media!

By owning an account on Instagram, Facebook, Tik Tok, etc. you already have an advantage! 🥳

Unfortunately, you can't become a social media manager overnight. It will take time and practice to build up your skills and knowledge!

Looking to take your business into the digital world or revamp your current social media pages?💻

Get in touch today for services tailored to your business!✉️

hashtags & keywords:
marketing, marketing strategy, social media management, social media marketing, business, business advice, marketing advice, marketing tips, social media tips, marketing mix, marketing agency

24/05/2022

Social Media is an essential part of marketing your business, but what are the advantages?

➡️Brand Awareness
➡️Building an online community
➡️Cost Effectiveness
➡️Increase in website traffic
➡️Word of Mouth
➡️Expert Authority
➡️Increase sales

Looking to take your business into the digital world or revamp your current social media pages?💻

Get in touch today for services tailored to your business!✉️

hashtags & keywords:
marketing, marketing strategy, social media management, social media marketing, business, business advice, marketing advice, marketing tips, social media tips, marketing mix, marketing agency

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