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Little Aussie Marketer, London (2026)

14/05/2021

Selling new products and planning a product launch on social media is a huge opportunity to attract new followers, make sales, and convert your existing audience into customers.

Unlike a traditional in-store promotion, social media means brands can now reach thousands of potential customers when they bring something new to market.

🚫 It’s not as easy as sharing a single post on launch day.

✅ A successful product launch requires careful planning and preparation.

1. You need to have primed a WARM audience: this means having a content strategy and creating hype well before your launch date.

2. You’ll need a BULLETPROOF Launch Strategy: without knowing how you’re going to bring this new product to market...from setting your goals and developing a strong creative concept, to building a post-launch content plan...you won’t have generated buzz or purchase desire which will lead to fewer conversions.

3. Knowing your conversion rates are SUPER important. Study your previous products CRs %

If this is your first product launch I’d aim for:

If you have a following of 10K...
🔻
Wait list/ pre-order list: 330 customers
🔻
Sales: 50
🔻
Conversion Rate: 0.5%

Having a small 🔥 audience allows you to hit your sales goals and increase your ROI.

If you have a larger audience of 100K...
🔻
Wait list/ pre-order list: 1000 customers
🔻
Sales: 100
🔻
Conversion Rate: 0.1%

You might have a large audience HOWEVER.. that doesn’t mean your sales will reflect your follower count!

Happy Friday LAM FAM!

Enjoy your weekend 💛

28/04/2021

Many millennials work a full time job with a side hustle on the go too!

I’ve spoken to many hustlers, small business owners and some of my clients over the last year and their main struggle has been:

Not being able to GROW.

But if growth is your only goal... then you’re sure not to.

Here me out...

(lack of time) + (lack of resources) + (optimism) = success

I see having NO TIME, NO RESOURCES and a positive outlook as an advantage. It means you need to find productive, efficient solutions to your problems QUICKLY.

This pressure is what fires your brain up, creative you innovative and driven.

This doesn’t mean you work so hard that you’re a hamster running on a never ending wheel.

Do Doctors push on every single bit of your body until they find where it hurts? NO. Stop taking this approach when finding your leads pain points.

If you want to know the formula for knowing exactly where your future clients pain points are then book in a 1:1 Coaching Session with me and I’ll teach you have to take easy route to lead acquisition.

All you need is OPTIMISM, we can deal with having no time or resources.

Happy Tuesday LAM FAM! 💘

26/04/2021

If you’re serious about building a career on social media, you need to have an KILLER 🔥 Influencer Media Kit to share with the brands and businesses you want to work with!

Why?

It’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online.

If you take each one of these steps...

You’ll end creating a Media Kit that stands out 🙌🏼

Then start approaching brands and businesses for partnerships.

Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love in no time!

22/04/2021

I’m so proud of our generation who make up around 30% of the world's population and are arguably the most concerned generation when it comes to environmental sustainability and social issues. This reality has created a generation of people who desire sustainability in mainstream culture.

We’re are interested in the problems of the world, like climate change, animal extinction, and GMOs.

Ways you can contribute to staying eco-friendly:

💟 Switch Heating Sources (gas to solar)
💟 Use Eco-Cleaning Products to Clean the House (I use Young Living)
💟 Use Eco Friendly Toilet Paper ()
💟 Use a Recyclable Eco Friendly Water Bottle/Keep Cup ()
💟 Use Environmentally Friendly Shampoo (I use Young Living)
💟 Use Recyclable Paper for Gifts (Search The Doodle Factory on Amazon)
💟 Replace Diesel & Petrol Cars with Environmentally Friendly Cars
💟 Buy Recyclable Clothes from Respectable Brands ()
💟 Stop Using Single-Use Plastic Straws (Take your own metal ones, mine fits perfectly in my handbag!)
💟 Buy Products That Are Biodegradable e.g. Biodegradable Doggy p**p bags
💟 Eat Less Meat
💟 Be Mindful of Printing Paper
💟 Encourage Public Transportation for your Employees (Or hop on a bike once a week work initiative)
💟 Use Electricity Wisely (Make sure you turn off the switch at the powerpoint when you’re finish using appliances)
💟 Encourage the Mantra ‘Reduce, Reuse, Recycle’
💟 Use Recyclable Food Containers to Minimise Waste (I have glass ones that have really secure lids, you can bake in them too!)
💟 Unplug Before Travelling
💟 Give Away Perishable Food Items before Travelling (when we can!)
💟 Stay at Green Key Certified Accommodation
💟 Donate Clothes (“One man’s trash is another man’s treasure”)

As millennials we should be committed to implementing Sustainable Development Goals (SDGs), including equality, climate change, peace, justice, poverty, and prosperity.

Let’s support creating sustainability and equality for all.

We’re the voices of the future so let’s protect our planet together!

22/04/2021

If you need to bring your Engagement back to life... swipe to see how 😄

1. When running your business on Instagram many business owners have laser focus on growing their following and making sure each post gets loads of likes. This mentality can wrap your sense of success! Do you want a “successful” Instagram account or a booming business?

Booming business = sales

The metrics you need to focus on are SAVES (this means people can return to your post and be reminded of your brand). Remember - it usually takes a potential lead 7 touch points before making a purchase from you.

The more saves you can get your ideal audience to make... the more memorable you or your brand are!

Meaning you’re one more step closer to a sale! Woohoo!!

Website clicks are an obvious one, the more visits you get the more likely they’ll pop your products in their shopping cart or enquire to learn more about your services.

2. Stop ✋ producing vanilla content: I know this seems obvious but the ‘gram is saturated AF so if your audience can find the same information elsewhere then you loose your originality and appeal.

BE BOLD! Share your opinion, bust myths and always share who you really are, that’s why people come back. To hear more from you or your brand!

3. Research, research, research!

We all continue to learn everyday and as you and your brand evolve so does your audience so capitalise on the ever-changing environment the world is and share what’s in your 🧠

4. Be honest with yourself.

If you rush your content, don’t have any strategy backing what you share, people will see through it and low engagement will always be the result.

CONTENT REQUIRES EFFORT!

I have this conversation almost everyday with clients, if you take the time to plan, you’ll see results 🙌🏼

Happy Thursday LAM fam! ❤️

18/04/2021

Steal my Content Planning Formula!

It works for every industry 🙌🏼

16/04/2021

REMINDER - Between the hustle and the grind, there is this incredible thing called life that is there to be lived.

I hope you’ve all got fun outings with friends and family booked for this weekend!

It’s been such a long time since we’ve all had a nice meal with cocktails and lots of laughs. I’m so excited for normal life again 🤍

I’m making a promise to myself that working weekends are OVER! Time to enjoy my time in the UK, starts now 🙌🏼

Will you try and shut your laptop for the whole weekend? 🙈

15/04/2021

Upskilling is important but without authenticity...your skills don’t matter.

12/04/2021

Are you a business owner or content creator that’s just starting out? Or maybe you’re already hustling towards kicking goals with your passion project or business?

Here’s a 7 day Content Strategy Plan that will guarantee consistent kickass content!

Did you know that 63% of businesses don’t have a documented content marketing strategy?

It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.

Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste 🗑

Lack of planning is a key content marketing mistake so let’s combat this together in just 7 days!!

11/04/2021

Font size is one of the most underrated attributes when it comes to content development and marketing.

Chose size wisely!

08/04/2021

FIGHT THE URGE TO CHECK YOUR PHONE OR LAPTOP! 👩🏻‍💻

Screens are a part of everyone’s life these days.

While there is growing evidence showing the negative effects of screen time on adults and children, you can improve your health by cutting back on the amount of time spent in front of the screen. There can be negative effects of prolonged screen time here’s my tip to help limit electronics use.

🔥 HOT TIP:

Keep bedrooms screen-free

You may want to consider making it a rule that electronic devices are not allowed in the bedroom. This also includes tablets and other handheld devices that you may be tempted to use at night, which could interfere with sleep and slow your brain from shutting off properly.

Test this out and let me know how you go!

08/04/2021

How can you make your posts go VIRAL?

There’s no guaranteed formula. But no matter the industry, you can increase your chances if your content

(1) presents a unique story, idea, or dataset (2) in a way that directly addresses a pain point or creates an emotional response in your core audience and
(3) in an engaging format. And that’s not enough. You have to promote the heck out of it.

“I can make this go viral for you.” This one has caused many a PR pro to smack his or her forehead in frustration.

Going viral became a thing back in the 2000s. The term a describes a rapid and widespread social proliferation of a meme or product - which started picking up steam in 2008.

I imagine it’s been causing public relations people headaches ever since. Truth is, it rarely happens.

If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately. RUN.

This is a promise they cannot make.

The only way to earn media coverage is to work hard at it by honing your MESSAGE, choosing the right media TARGETS, and being PERSISTENCE.

I’m over and out LAM FAM!

If you’d like to boost the chances of your content’s vitality - message me “CONTENT” and I’ll share my packages with you 🤍

Little Aussie Marketer

14/05/2021

28/04/2021

26/04/2021

22/04/2021

22/04/2021

18/04/2021

16/04/2021

15/04/2021

12/04/2021

11/04/2021

08/04/2021

08/04/2021

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