The Good Influence Agency

The Good Influence Agency A purpose driven creative influencer & social agency

A really proud week at TGI HQ.We’ve been named one of Best Places to Work 2026 🎉When we started TGI, building a company...
20/05/2026

A really proud week at TGI HQ.

We’ve been named one of Best Places to Work 2026 🎉

When we started TGI, building a company our team love working at was right at the top of the list - somewhere people can do the best work of their careers, surrounded by talent that pushes and inspires them. Supportive, energising, fun, creative, ambitious.

Getting this kind of recognition was firmly on our vision board, so it feels really special that we’ve made it happen.

Huge thanks to our team - you ARE the culture. ✨

15/05/2026

For those in the influencer space, you’ll know how big a feature in Top of the Week is - so seeing our Matty Hyndman x Holland & Barrett campaign recognised was a huge Friday win.

We sent Matty on a mystery hike - starting with a note through the door telling him to get outside and head up. Along the route, he discovered hidden boxes packed with hydration and energy-boosting snacks to fuel the journey.

We leaned fully into Matty’s world - hiking, the outdoors and adventure. We gave him the creative freedom to help shape a concept that felt natural to his audience. Rather than leading with product, we focused on storytelling and authenticity first. The products supported the journey, instead of becoming the entire story.

A reminder that the best-performing influencer campaigns don’t need to feel like ads.

14/05/2026

Vox pops 🤝 organic social

Anyone can buy reach. Belief is harder. Vox pops earn it... because nothing convinces a stranger like another stranger, mid-sentence, telling the truth.

Round-up of April! A busy one, filled with amazing internal team achievements and big wins for our clients 💫1. Team drin...
08/05/2026

Round-up of April! A busy one, filled with amazing internal team achievements and big wins for our clients 💫

1. Team drinks at our local… a non-negotiable 🥂
2. Celebrated our new Taco Queen, Abby 🌮
3. Launching Lustre on TikTok 🤍
4. Celebrated Abigail’s 1 year work anniversary ✨
5. Shoot day with Weleda’s new brand ambassador, the one and only Val Garland 📸
7. Chirpy is officially live and has got off to a flyer with so much exciting stuff coming 👀
9. On set with Pharmacy2U, creating content for their Healthy Heart Programme 💙
10. Our book club crew dived into There Are Rivers In The Sky this month, and let’s just say it was an emotional one! 📖
11. Celebrated our gorgeous April birthday girlies 🧁
12. Supporting H&B on the event that well & truly dominated feeds this month - Mel B x Revive Collagen 🐆
14. The Easter Bunny arrived in our Manchester and London offices 🐣
16. Celebrated Weleda’s 100 birthday, and went into content overdrive capturing the love for Skin Food at the stunning Flute Bar in The Broadwick 💚
17. Iced drinks in the sun... happy days and hello summer, we are so ready for you! 🧋
18. Our April virtual team meeting was a super exciting one, with LOTS of promotions to celebrate 🌟
19. Said goodbye to our amazing Vida as she starts her next chapter 🫶
20. And to top it all off… we WON Best Small Global Social Agency 🏆

It’s not every day a beauty product turns 100.Not a brand. A product. One formula. Unchanged.Last month Weleda celebrate...
06/05/2026

It’s not every day a beauty product turns 100.

Not a brand. A product. One formula. Unchanged.

Last month Weleda celebrated 100 years of Skin Food - and what a party it was!!

Val Garland announced as brand ambassador ✨ A new 100ml size launched (100ml for 100 years 🙌) and a heartfelt thank you to every MUA, journalist, celebrity and creator who kept this product alive across a century.

Skin Food didn’t survive 100 years because of a viral moment. It survived because it works, with a formula that has remain unchanged for 100 years.

We’re so proud to working with the team at Weleda building the brand on social. Here’s to the next 100! 💚

30/04/2026

What would we do if we didn’t win? Guess we’ll never know 🤷🏽‍♀️🏆
From the proud winners of Best Global Small Social Media Agency

30/04/2026

Pinch. Us. 🤏🏽

2025: Best Small Agency, UK 🇬🇧
2026: Best Small Agency, GLOBAL 🌍

We genuinely cannot believe it.

So proud of our team. So grateful to our clients. So in love with the work we have the privilege of making together.

THANK YOU - every single one of you! 💛 Onwards and upwards 🚀

29/04/2026

LED masks all promise the same thing but very few can prove it.

The market is flooded, the claims sound identical, and unless you're reading clinical papers for fun it's genuinely hard to make a decision. That's what drew us to LUSTRE, born out of research at the University of St Andrews, with the science and clinically proven results to back what's on the box.

Lustre's LED range is clinically proven to help clear skin, calm inflammation and soften signs of ageing. Their hero device, SOLO, has shown a 75% reduction in inflammatory lesions in just four weeks*.

We're here to build brands people believe in - and Lustre is exactly that. Excited to be working with the team and bringing them to life across social.

*European LED Academy, 12-week clinical study, 2021

Introducing… The TGI Hall of Fame 🏆At The Good Influence, our values shape not just what we do, but how we do it. They g...
24/04/2026

Introducing… The TGI Hall of Fame 🏆

At The Good Influence, our values shape not just what we do, but how we do it. They guide how we show up for each other, our clients, and the work... every single day.

These are the people who truly bring those values to life 👇

✨ Be A Good Influence
At our core, it’s about connection. Showing up with kindness, respect and optimism. Creating an environment where people feel valued, heard and inspired.

💥 Bounce Back
Resilience is everything. We face challenges head-on with grit, creativity and determination. Always finding a way forward, together.

🚀 Disrupt & Grow
We don’t stand still. We push boundaries, stay curious and see every challenge as a chance to learn, evolve and raise the bar.

🎯 Own The Vision
We take pride in the bigger picture. With accountability, integrity and zero ego, we step up, take ownership and put collective success first.

It’s not just about the work we create... it’s about how we show up, grow, and make our mark along the way 💡

23/04/2026

TGI Talks ep.02 🎙️

How has the role of influencers really evolved? 👀

From one off bursts to trusted voices, the shift is bigger than you think. Luka (Creative Director) and Lydia (Business Director) unpack what that means for brands and creators today... and why influence now goes beyond the feed.

Good influence starts with good thinking 💡

04/04/2026

We asked the team who their favourite creators are right now… they did NOT disappoint 💚

From comfort-watch legends to niche TikTok icons, everyone’s got someone they’re a little bit obsessed with (and we fully support it)

If you’re a creator and think we’d vibe, slide into our DMs 👀

Address

London
EC2A 3

Website

Alerts

Be the first to know and let us send you an email when The Good Influence Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category