Launch Mappers

Launch Mappers Launch Mappers is an on-demand growth team for startups.

What's the point of regularly conducting customer research 🤔Your customers have all the answers — they know what challen...
28/07/2022

What's the point of regularly conducting customer research 🤔

Your customers have all the answers — they know what challenges they have. And if you ask, they'll tell you! 💬

Customer research will ensure you continue to provide value in the best way possible.

Here are 5 key questions to ask yourself to get started:

If you're ready for more, check out our latest piece: https://bit.ly/3S5K1jg

We've said it before, and we'll say it again -- your market and customers are constantly changing. And as a business, y...
21/07/2022

We've said it before, and we'll say it again -- your market and customers are constantly changing. And as a business, you need to make sure that your assumptions are the right ones every single time.

Are you now curious to find out who the key to many of your answers is? Your customers 🥁!!

We consulted Jon Evans, our lead copywriter and the co-founder of , Dan Parry, to gather their insights on the topic.

And as part of the , here are some tips to help you kickstart your process: https://www.launchmappers.com/resources/startups-customer-research-is-not-a-one-time-thing

Have you ever asked yourself what the actual difference between "traditional" marketing and growth marketing is?So here ...
15/07/2022

Have you ever asked yourself what the actual difference between "traditional" marketing and growth marketing is?

So here are some key differentiators between both:

🌐 The focus on the entire funnel — growth marketing strategies are crafted around the funnel as a whole. There's no point in optimising the top of the funnel if leads aren't converting into buying customers down the funnel.

📊 The focus on data — growth marketing strategies and projects are brainstormed, powered and optimised by data.

💪The focus on empowering all the teams — by focusing on the entire funnel, growth marketing brings all the teams together, sales, marketing and product to meet the same end goal.

We've won an award 🎉 Thank you Worksome for awarding us a place in The Agency List: Best Places for Freelancers to Wor...
05/07/2022

We've won an award 🎉 Thank you Worksome for awarding us a place in The Agency List: Best Places for Freelancers to Work! 🥳

Being a freelance-friendly company is at the core of what we do from day 1, and we are excited to do our best to continue to empower freelancers in their activities!

A growth strategy depends on the success of three pillars: 🔸Your understanding of the fit of your product with regard...
29/06/2022

A growth strategy depends on the success of three pillars:
🔸Your understanding of the fit of your product with regards to your market.
🔸The capacity to test your hypotheses rapidly on a given sample
🔸Your ability to invest smartly in channels that will bring you profitability.

It is a long and thorough process, but here are 3 key steps to get started 👇🏼

Spoiler alert: we have more tools to share with you! 👀Previously, we shared our team's go-to tools for Design, Content ...
21/06/2022

Spoiler alert: we have more tools to share with you! 👀

Previously, we shared our team's go-to tools for Design, Content & CRO, analytics, and PPC. Today we're sharing our in-house designer's favourites chrome extensions

Color by fardos — One of the beloved tools for all things colours, from finding codes, gradients and shades from websites to saving them!

Fonts Ninja — This one is self-explanatory; who doesn't want to become a ninja who can find all the fonts out there?

Save All Images — No images can't be found with this extension, even those images hidden from view.

Wappalyzer — Find out what CMS a website uses, any framework, e-commerce platform, JavaScript libraries and many more.

Loom — There's nothing more practical for us, a remote team, than using Loom to showcase the final result, gather feedback, etc.

Colour Contrast Checker — You can now find out with one click if the colours meet AA WCAG standards and a few other fun perks 🎉

Explore how you can leverage marketing automation to increase your sales metrics with our latest guide: https://bit.ly/3...
19/05/2022

Explore how you can leverage marketing automation to increase your sales metrics with our latest guide: https://bit.ly/3MbJk4l

With this step-by-step guide, you will be able to apprehend:

👩 Who your customers are, and what are the key metrics in their journeys
🎬 What are the key events that move people in your funnel
💬 How to communicate with your different customers
🕹 What you need to know about the technical aspect.
+ A breakdown of the 4 major platforms we recommend using!

Maybe you've noticed already, but marketers love to use their acronyms! 😍Some can be overused, and some can also be abso...
13/04/2022

Maybe you've noticed already, but marketers love to use their acronyms! 😍

Some can be overused, and some can also be absolutely useless. So we've decided to share the go-to ones used to precisely name what marketers are doing and what they want to do.

What are the differences in launching Paid Ads on Google Search vs Google Display? Should I run Ads on Social media plat...
14/03/2022

What are the differences in launching Paid Ads on Google Search vs Google Display? Should I run Ads on Social media platforms only?

Do these questions seem familiar to you? Are you still looking for answers? Look no further, as we've laid out all this information in our piece: Getting started with performance marketing for a successful product launch.

Get started here: https://bit.ly/3pka0GX

Do you have any others questions? Let us know 👋

According to BuiltWith, more than 72 million websites were created using a CMS 🤯It stands for Content Management System,...
10/03/2022

According to BuiltWith, more than 72 million websites were created using a CMS 🤯

It stands for Content Management System, which allows users to build and manage a website without having any coding needed.

Which CMS is your company's website created on? Webflow, WordPress? Let us know 🤗

Ever thought what the actual difference between a product launch and go-to-market? 🔍 If you did, you're in luck because ...
07/03/2022

Ever thought what the actual difference between a product launch and go-to-market? 🔍

If you did, you're in luck because we've decided to clarify it all for you! If you know the difference, why not still read through to refresh your memory?

Read more about it here: https://bit.ly/3pG4bn9 👋

02/03/2022

Our latest piece — Getting started with performance marketing for a successful product launch — is here 📣

Performance Marketing can be a great tool to leverage to help you reach your next milestones!

As part of our latest piece, we've interviewed Louis Austin, Launch Mappers' PPC and Paid Socials Experts and Kim Connor Streich, consulting commercial marketing strategist at Launch Mappers, on some fundamentals to understand, such as:

⏱ The right time to embark on such a project
🙋 The audience you want to target
🛣 The approach to follow for the different channels
🏆 The measurement of success

Do you have any questions on the topic? Let us know 👋

In the meantime, discover the full piece: https://bit.ly/3pka0GX

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