Gabrielle Shaw Communications

30/07/2026

As Vogue Business reports, luxury retailers now occupy around 75% of Bond Street, up from 63% just over a decade ago.

While the number of retail units has fallen, retail floorspace has increased as brands invest in larger, experience-led flagship stores that showcase the full breadth of their brand universe.
This evolution was evident throughout our visit. Among the highlights was the newly opened Hermès Maison—now the largest Hermès store in Europe.

Spanning six interconnected Georgian townhouses across five floors, the flagship features over 55 beautifully curated rooms, private client salons, more than 500 artworks and a striking staircase designed by Foster + Partners. More than a boutique, it represents Hermès’ long-term investment in craftsmanship, storytelling and immersive client experiences.

We also explored the Ralph Lauren x Wimbledon collaboration, celebrating the enduring partnership between two icons of heritage, craftsmanship and sporting excellence. The activation perfectly reflects how luxury brands continue to blend culture, sport and lifestyle to create meaningful connections beyond the product itself.

Our journey continued through flagship boutiques including Louis Vuitton, Dior, Burberry and Brunello Cucinelli, each demonstrating how today’s leading luxury houses are redefining the role of physical retail through architecture, exceptional service and personalised experiences.

As Vogue Business notes, the modern flagship is no longer simply a place to shop where brands create emotional connection through exceptional service, storytelling and memorable experiences. Likewise, Business of Fashion described Hermès’ new Bond Street Maison as “a big bet on London’s enduring appeal for luxury shoppers.

Through this visit, New Bond Street reaffirmed its position as the global benchmark for luxury retail, where heritage, innovation and experience come together to shape the future of the industry.

17/07/2026

A busy events season is still in full swing! Here are some of our beautiful locations and finishing touches that bring everything together.
FLOWERBX
𝐒𝐡𝐚𝐧𝐠𝐫𝐢-𝐋𝐚 𝐏𝐚𝐫𝐢𝐬 Four Seasons George V Paris

12/06/2026

08/06/2026

On World Oceans Day, we celebrate not only the beauty and power of our seas, but also the shared responsibility to protect them for generations to come.
Sustainability has always been a core part of our practice, and we are proud to have worked on amazing campaigns to raise awareness and transform this vision into a tangible action. From Selfridges and its pioneering Project Ocean initiative to La Bougie and their Prevented Ocean Plastic bottles for body products, GSC has worked with many clients that support sustainability.
For , GSC was happy to plan an event all about sustainability and the preservation of the ocean, inviting .rogers La Bougie’s ambassador and professional sailor, along with painter Philip Gray to share more about .ocean.plastic and how La Bougie use only recycled plastic for their body products.
GSC worked also with Louis Gordon Pew, environmental campaigner, maritime lawyer and endurance swimmer to draw attention to vulnerable ecosystems and highlight the melting of the Arctic Sea through an educational campaign for the polar defense project.
At Gabrielle Shaw Communications, we believe the future of luxury belongs to brands that leave a cultural impact as well as an aesthetic one, leading conversations rooted in purpose, relevance, and responsibility.
Read more about our sustainability use cases at the link in our bio.

19/05/2026

GSC is delighted to be taking on Golden Oriole as a new client on our representation roster.

With our long heritage in the drinks industry, we are excited to showcase ’s beautifully crafted immersive bar experiences, which transform celebrations into unforgettable moments through multisensory storytelling and artistic performance from bespoke talent and actors, reflecting each client’s passions and personal story.

We’re excited to represent a brand that is creatively innovating within the drinks space and look forward to creating magical collaborations with like-minded brands and partners.

If you would like to hear more please get in touch at [email protected]

13/05/2026

A fascinating piece by in the earlier this month spotlights the success of the group behind who has risen from playing in Serie D to Serie A. Beyond the investment in the team lies a broader ambition: to build a global lifestyle brand centred on Lake Como. From private sailing & dining experience, festivals and a members’ club to luxury fashion collaborations and their own fashion and merchandise lines, Como FC is crafting a world that extends far beyond football and satisfies the UHNWI demand for bespoke experiences.

The enduring allure of La Dolce Vita and the Italian lifestyle continues to captivate global audiences, making it a powerful space for brands to play in, and one that demands credibility to own.

Our award winning, brand building work with placed the draw of the Italian lifestyle at its core of our comms strategy to shape the reputation of the beer brand amongst trendsetters as a stylish choice.  Destination and the prestige of the ‘made in Itay’ label was at the fore of our work for Peroni’s cinematic Primavera/Estate campaign. Lake Como became the backdrop for the content, which captured La Bella Stagione and GSC leveraged the partnership with designer commissioning him to create a capsule collection “Bellagio” of beautifully Italian crafted pieces that the stylish traveller taking a weekend break in Lake Como from Milan would covet.

At GSC we create campaigns for brands that allow them to authentically open up access and experiences across multiple touch points which the brand can uniquely own building reputation, loyalty with the target audience and growth.

14/04/2026

This week, the much-lauded Schiaparelli exhibition at the , offering an extraordinary glimpse into the world of one of fashion’s most visionary couturiers, Elsa Schiaparelli. The design on show bring to life her bold creativity, surrealist influence, and exquisite craftsmanship which continues to be masterfully channelled by the brand’s current Creative Director .

Many pieces in the exhibition were loaned by private collectors. For many of GSC’s Private Client Advisory clients who make alternative investments that reflect their passions and personal interests, the collections they build can also feed into a wider vision and narrative surrounding their legacy. Carefully crafted and preserved collections that can be shared with wider audiences, offer huge cultural value and speak to the collector’s role as a custodian of some of the world’s most important cultural artefacts.

Data also shows that luxury fashion continues to show growth as an alternative asset class. According to the Luxury Investment Index, handbags were one of the best-performing luxury collectible last year, with growth of 2.8%. It also represents serious business for collectors and the auction world. The record-breaking Masterpieces: The Mouna Ayoub Haute Couture Collection raised over €6.19 million. The sale, featuring a wardrobe spanning three decades of designs, was presented by and and attracted serious collectors and cultural institution from around the world.

Alongside rarity, it is often the story and meaning behind each piece that further drives value. A highlight of the Schiaparelli exhibition is Wallis Simpson’s iconic lobster dress, worn as part of her bridal trousseau in 1937 ahead of her wedding to the Duke of Windsor. Designed in collaboration with Dalí, it was a provocative choice for Wallis as she embraced the spotlight that was shone on her.

We watch with interest which pieces the savvy fashion collectors are acquiring today that may one day become pieces of fashion, and investment, history.

14/04/2026

This week, the much-lauded Schiaparelli exhibition at the , offering an extraordinary glimpse into the world of one of fashion’s most visionary couturiers, Elsa Schiaparelli. The design on show bring to life her bold creativity, surrealist influence, and exquisite craftsmanship which continues to be masterfully channelled by the brand’s current Creative Director .

Many pieces in the exhibition were loaned by private collectors. For many of GSC’s Private Client Advisory clients who make alternative investments that reflect their passions and personal interests, the collections they build can also feed into a wider vision and narrative surrounding their legacy. Carefully crafted and preserved collections that can be shared with wider audiences, offer huge cultural value and speak to the collector’s role as a custodian of some of the world’s most important cultural artefacts.

Data also shows that luxury fashion continues to show growth as an alternative asset class. According to the Luxury Investment Index, handbags were one of the best-performing luxury collectible last year, with growth of 2.8%. It also represents serious business for collectors and the auction world. The record-breaking Masterpieces: The Mouna Ayoub Haute Couture Collection raised over €6.19 million. The sale, featuring a wardrobe spanning three decades of designs, was presented by and and attracted serious collectors and cultural institution from around the world.

Alongside rarity, it is often the story and meaning behind each piece that further drives value. A highlight of the Schiaparelli exhibition is Wallis Simpson’s iconic lobster dress, worn as part of her bridal trousseau in 1937 ahead of her wedding to the Duke of Windsor. Designed in collaboration with Dalí, it was a provocative choice for Wallis as she embraced the spotlight that was shone on her.

We watch with interest which pieces the savvy fashion collectors are acquiring today that may one day become pieces of fashion — and investment — history.