We Market Events

28/12/2022

In 2023 we might see some of the trends we noticed popping up in 2022 being pushed even further.

Here are some event trends to look forward to in 2023:
✔️More outdoor venues to keep health & safety concerns at bay.
✔️Micro events that are targeting a niche specifically.
✔️More AI technology will be integrated into the events world.
✔️Hybrid events continue to grow.

Which event trends are you forecasting for 2023?
Let us know in the comments.

25/12/2022

Merry Christmas from our team to yours!

16/12/2022

As we end off the year that saw the return of in-person events, we should also reflect on the learnings from the pandemic and incorporate them into our strategies going forward.

Digital is here to stay and the hybrid model is proving to be the future of the events world.

Take a look at how you can nail events within this digital world:

Today, brands must provide opportunities that give customers the full event experience in digital form—while avoiding the potentially detrimental drawbacks of digital experiences such as Zoom fatigue.

13/12/2022

In 2022 we saw that Health and Safety concerns were sone of the biggest factors halting event attendance.

Do you think the same concern will carry into 2023?

👍Yes, it will always be around
❤️Yes, but less so
😓No, people are ready for in-person

07/12/2022

Why do we keep going on about persona-based marketing?

Picture this: you've done extensive persona research for your event - identifying those key individuals you want in attendance.

Now it's time to start getting the marketing rolling, but you just can't seem to convert one of your target groups.

How persona-based marketing fixes this:
By using our uniquely crafted voice-of-customer research, we identify the pain points, interests & goals of each of your personas. We help you serve unique content that speaks to each of them in a way they understand.

Here are some more benefits to using persona-based marketing for your event:
- Highly targeted
- Highly personalized
- GDPR-compliant
- Low cost, high return
- Scalable opportunity for growth

01/12/2022

You've probably heard of marketing phases: Awareness, Consideration & Decision.

These 3 phases of your event marketing journey advise the messaging you're putting out.
Let's take a look at how each phase influences your messaging:

AWARENESS:
This is persona specific messaging, driving to the exhibitor registration landing page.

CONSIDERATION
Messaging focused on event USPs relevant to this persona and reiterating the key messaging from the landing pages.

DECISION
Social Selling campaign aimed at driving conversions.

29/11/2022

What does agile marketing mean to us?

- Responding to change over following a plan
- Rapid iterations over big bang campaigns
- Testing and data over opinion and conventions
- Numerous small experiments over a few big bets
- Collaboration over silos and hierarchy

We'd love to hear from you how you implement agile marketing, so let us know in the comments below what it means to you👇

25/11/2022

For Thanksgiving, don’t be afraid to deviate from traditions. Change it up. Break the mould. Trade in that dusty dry turkey for a store-bought chicken. Get pumped, whatever that looks like! 🥧

24/11/2022

From the creative mind of our lead conversion copywriter, Lauren Pitman, comes our Voice of Customer product.
In order for us to have the most effective persona-based marketing, Lauren has created a deep listening service that delves directly into the world of our target markets.

We’ve now joined the conversation happening in our customer’s head. We know their pain points, dealbreaker needs, and the actual words they use.

Let WME help you speak to your audience, in the way THEY understand.

22/11/2022

🗣️There are many ways that WME helps you optimise your registration journey.

Our goal is to get more people to start the pre-registration process, to reduce abandonment rates, and then to reduce no-shows.

This is a highly optimised event marketing journey, focused on conversion rates!

16/11/2022

🗣️We're curious: what event perk have you received that was really useful?

Whether it's exclusive access to webinars & content, goodie bags, discounts or just amazing networking opportunities.

Let us know in the comments below!

14/11/2022

🗣️The truth about your registration dashboard is that it's going to be a curve instead of a linear diagonal line.

Registrations almost always start slow and increase exponentially the closer you get to the event, with the highest registrations usually at about two weeks till the event date.

Knowing how the natural registration curve looks is a fantastic tool for planning when to push a bit of extra marketing. You'll be optimising the natural spikes to your benefit.