Santosha Marketing Agency

Santosha Marketing Agency We offer marketing support and training for wellbeing businesses. We help you to flourish & grow.

I used to put branding photography in the “nice to have” category for yoga and Pilates teachers. But over the years, I’v...
24/05/2026

I used to put branding photography in the “nice to have” category for yoga and Pilates teachers. But over the years, I’ve really changed my mind, and here’s why.

I probably speak to around 5 to 10 yoga and Pilates teachers every month.

I see how many teachers there are now in most areas. I see how much noisier it feels online. I see how hard it can feel to stand out and how much harder it can feel to be a teacher than it did a few years ago.

And here’s the thing.

If you’re using:

A. Only stock imagery
B. Increasingly, only AI-generated imagery
C. Photos that don’t really reflect you anymore
D. Pictures your mate took on a phone that you don’t actually feel great about
E. A photoshoot from 5 years ago that’s been used a thousand times

…none of those situations are likely to help you feel confident in what you’re offering or how you present your brand.

People can tell when AI imagery feels generic. They can spot the Canva template with the same stock images everyone else is using. And when we’re told attention spans are basically half a second long, original imagery matters more than ever.

Having your own bank of images that actually feels like you, represents your energy, and doesn’t make you cringe when you use them… it changes something.

It filters through your website, your social media, your emails, your flyers, everything. And it reinforces the message: “I can do this.”

I don’t think it’s superficial to say good images give people a boost. I see it happen all the time.

So yes, I’ve definitely changed my tune on this.

Do you think branding photography matters?

I had a lovely shoot today with Zoe (more powder than I have ever worn in my life with this heat 🔥), and this was one of...
22/05/2026

I had a lovely shoot today with Zoe (more powder than I have ever worn in my life with this heat 🔥), and this was one of the first times I really felt like “this is me, this is my brand.”

I spent my whole career being a shapeshifter to what companies needed. Adapting. Camouflaging. It was about how quickly I could get on board with them.

And with my lovely Santosha clients, it's my privilege to be in your worlds, but again, it's never about me it's all about who you are.

So when I’m faced with “just be you” it's not always easy! Who am I?!?!?!?

Becoming a brand is far more complex than we think!!

But I’m so grateful that I do get to just be myself, messy bun, baggy pants, barefoot on the grass. ✌️
photography

I think one of the most bewildering parts of running a wellness business online is that we are constantly being told two...
21/05/2026

I think one of the most bewildering parts of running a wellness business online is that we are constantly being told two completely opposing things.
“Don’t measure your worth through likes and engagement.”

…while simultaneously being pushed onto platforms that literally reward visibility, reaction, speed, frequency, hooks, outrage and performance.

Of course it messes with your head.
Of course it becomes confusing.

Because somewhere along the way, many of us stopped feeling like we were speaking to actual humans and started feeling like we were feeding a machine.

Trying to word things correctly.
Trying to “grab attention”.
Trying to earn reach.
Constantly thinking “what’s the hook?”

Meanwhile the reality underneath it all is often so much messier and less measurable.

The student who never interacts but has read every email for 18 months.

The person who books because a friend mentioned you over coffee.

The woman who has watched your stories every day while navigating grief, illness, burnout or loneliness, slowly deciding whether your space feels safe enough to enter.

None of that shows up clearly in analytics.

Yoga philosophy asks us again and again to return to presence over performance.
Connection over grasping.
Practice over applause.

And yet social media trains us towards attachment constantly.
More numbers.
More visibility.
More proof.

No wonder so many teachers feel untethered there.

I don’t think the answer is pretending metrics do not matter at all. They do affect visibility. They do affect business growth. That’s real.

But I do think we have to be careful not to let the algorithm become the loudest voice in the room.

Because teaching yoga is still ultimately about people. A great social media won’t keep people coming to your classes, it just gets them through the door.

For me it's never been about hooks or performing a version of wisdom convincing enough to stop someone scrolling.

Here are some things I believe to be true.Doing your own website is hard.Doing a really good website is very hard.Paying...
20/05/2026

Here are some things I believe to be true.

Doing your own website is hard.
Doing a really good website is very hard.
Paying someone to help can feel scary.
…. When you say you’re gonna do it then 3 months later you are no further along… this is when you need to admit it might not happen.

And that's okay. See point 1 again!

And this is why I have made Santosha Site School. Over 3 live training sessions, small group coaching and worksheets - lets get this done for you!

It's time.

£100 plus the cost of the website platform

(£12-20 per month depending on the package you need).

I have 2 spaces left. No current plans to run it again. I would love to have you.

Drop me a message if this feels like what you need. 🙏

It's never just a website. Or just “fixing a bit of marketing.” when you build and grow your own business it's part of y...
20/05/2026

It's never just a website. Or just “fixing a bit of marketing.” when you build and grow your own business it's part of you.

And all those vulnerabilities you have are magnified. Suddenly there’s eyes on you and you have to think of yourself as a brand. Which is super bizarre right?! And you have to do all these weird technical things that feel really confusing and hard.

And externally you have to present an image of yourself. This cool, calm yoga teacher. Underneath you’re feeling frustrated and irritated. Then annoyed at yourself for thinking about that rather than the teaching.

I really try to live my life with compassion and kindness. Santosha isn't really just a job to me. And you’re not just another client. You’ll always be special and valued to me.

Thank you for these recent lovely words which are incredibly gratefully received. 💙

I’m bringing out the cute kid pics….. how can you say no to this face? I’ve just finished the deck for Thursday, we are ...
19/05/2026

I’m bringing out the cute kid pics….. how can you say no to this face?

I’ve just finished the deck for Thursday, we are covering a lot!!!

this live session, I’ll walk you through email marketing from start to finish, in a way that actually makes sense for yoga teachers running real, busy businesses.

We’ll cover everything you need to know to get set up, feel confident, and start using email as a simple, supportive way to stay connected with your students and gently grow your classes.

Let’s debunk the scary bits and give you an essential guide.

£12.50 see you there.

Comment training for the link or head to my website ✨

19/05/2026

It’s happening!
Starting Thursday 18th June.

You know you need a website.
You’ve probably been meaning to build one for… a while now.

But between teaching, life, and everything else, it just hasn’t happened yet.

And honestly? That makes complete sense.

This isn’t about being more disciplined or “trying harder”.

It’s about having the right support, structure, and space to actually get it done.

Introducing: a 3-week website incubation

A small, supportive group experience designed to help you go from “I really should do my website” → to something live, clear, and genuinely you.

Drop me a message to chat about it 💙

Right…. What's the craic here?! I get emails and questions on a weekly basis about writing better emails, I put on a sup...
18/05/2026

Right…. What's the craic here?!
I get emails and questions on a weekly basis about writing better emails, I put on a super affordable training, and hardly any of you have booked, so I’m gonna ask what’s going on here?!
You’re sending me mixed messages!!! 🥴

Training is this Thursday, all about writing better emails, getting started if you keep saying you’re gonna, boring legal bits you need to know but also fun, nice creative bits. All the wisdom I can impart in an hour!

If you don't join this training I won’t be answering any questions on email for at least a year (throws toys out of pram in protest). Don’t say I haven't warned you 🤭🤭

Comment training for the link or head straight to my website. It's literally £12.50. Come on now!!

….sometimes things need to go wrong before you end up on the right path. I could probably say that more eloquently but I...
18/05/2026

….sometimes things need to go wrong before you end up on the right path. I could probably say that more eloquently but I am a bit sleep deprived today.

This Laura was about 27, had been practicing asana a few years, limited understanding of pranayama, limited experience of meditation, accessed yoga on a highly superficial level.

As it was…. Life put blockers on this path. Pregnancy, chronic pain…. And it would actually be a long time till I did a Virabhadrasana again… and when I did it would be in a very different feeling body.

But during that time I discovered many, many layers to myself. Losing my asana practice really transformed my thinking around yoga. And life.

And the version of me that emerged many years later has a compassion and a resilience that this Laura didn’t possess.

Sometime we are in such a rush to move to the next milestone that we forget to pause and ask if we are actually ready, and whether just because we “can” does this mean we “should.”

So I guess my point is…. If you feel like life has thrown a bunch of blockers your way… maybe they are diverting you onto a wiser, more meaningful path. (Or maybe you’re just having a rotten time of it… but things are always in flux).

And none of this means it’s easy. I had many years of frustration and anger. But 2026 Laura is better because of it.

💙

We’re in a strange moment in the yoga industry.Often the teachers who are thriving are not always the most experienced, ...
17/05/2026

We’re in a strange moment in the yoga industry.

Often the teachers who are thriving are not always the most experienced, the most qualified, or even the most skilled. Often, they’re the ones who know how to market themselves. (And we can discuss what that even means too)

That feels uncomfortable.

Because ideally, great teaching would naturally lead to full classes and a sustainable business. But the reality is that if people who would be good customers for you can’t find you online, don’t understand what you offer, or never hear about your classes, they can’t book with you, no matter how brilliant you are.

In many ways, marketing has become a gatekeeper. And as a marketer… this makes me feel many things.

The teachers who understand digital marketing, websites, SEO, email marketing, and social media have a significant advantage. Those who find technology overwhelming or don’t have the budget to hire support can struggle to get visible, even when they have so much to offer.

That raises an important question for our industry:

Are we rewarding the best teachers, or simply the best marketers?

Of course this isn’t always the case.

Yoga has the power to change lives, and some of the most thoughtful, compassionate, and skilled teachers I know are also the ones who feel least confident when it comes to marketing themselves. But I think we can all agree…. Its much harder than it used to be.

That’s exactly why I’m passionate about offering practical, affordable marketing training for yoga teachers.

I want to help level the playing field so that talented teachers are not held back by confusing tech, things that don’t make sense, or the belief that marketing has to feel pushy or overwhelming.

Because your ability to reach the people who need you should not depend on whether you happen to be naturally good at Instagram or SEO.

It should be something you can learn, step by step, with the right support. That feels like you….. not like a robot or Kardashian.

And when more great teachers feel confident sharing what they offer, everyone benefits. Teachers build sustainable businesses, and more students find the classes and support they truly need.

Thoughts? 💭

Honestly starting Santosha really did feel like a gamble. I was utterly exhausted doing corporate consultation and just ...
16/05/2026

Honestly starting Santosha really did feel like a gamble. I was utterly exhausted doing corporate consultation and just feeling like I was losing my joie de vie. I was balancing chronic pain and my little Alfie who was needing more and more support (and still not sleeping!). It wasn’t really the best circumstances to start a business! But I’ve always backed myself…. And just thought I’ll figure this out! The advice I always lived by building my career in my 20s was “say yes then work out how to do it after.” (I should note I wouldn’t advocate this for a neurosurgeon!!)

But as I put another lovely site live this morning, I did a quick calculation and that makes 30 new sites in a couple of years. And this isn’t counting all the ones I work on for other teachers.

Every teacher has their own story, their own style, their own fears and excitement…. I’m helping often at a period of vulnerability or burnout. And teachers spend a lot of time apologising to me (which I will repeat eternally is not necessary). Apologising that they find this hard. That they need me to explain again. That they have forgotten their logins. That they messed up that bit.

…and eventually we will get there. And I know it’s a big milestone for many teachers. A sign that their business is actually real.

As always, I am so grateful to every single teacher I have worked with. Thank you for trusting me. Thank you for enabling me to do a job I love.

I am about to start 4 new sites over the next two months and ready to immerse myself in their worlds for a bit!

Yay for Santosha ! 🤭

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