Xplore Digital

11/11/2022

Sustainability is no longer optional for businesses—it’s a priority for companies in every sector that must be embedded throughout the entire business organization.

Our new infographic explains the five most important points to keep in mind if you want to create a sustainable marketing strategy that goes beyond just a simple message.

09/11/2022

As environmental and social concerns become more and more important to companies, their marketing needs to reflect their initiatives and policies in these areas.

Our new article on sustainability in marketing offers some key insights about corporate social responsibility, the strategies that best balance profit and sustainability, and more.

Read the article - https://lnkd.in/dBPQp9aT

As environmental and social concerns become increasingly important to companies, marketing is becoming increasingly instrumental. Where the role of marketing often used to be limited to a more tactical approach with the aim of increasing sales, companies are shifting to a business strategy in which....

12/11/2021

and are the essential tools that a , or whoever works for him, should always use to achieve the best possible result in terms of and strategies.

Although conceptually similar, and use different techniques and dynamics. Let's have a look together !

Before giving an answer, it is appropriate to give a nod to these two terms. 

Optimization of pages and websites (better known as SEO), is the key to online visibility while Social Media Marketing is the branch of marketing that deals with generating visibility on social media, virtual communit...

04/11/2021

We use the in to understand the problems have and the benefits they can get
from a , or with the aim of finding the right fit between what the product does and the .

A combined use with the model is very powerful to define an & and the characteristics of the to , and

The Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which products or services they are willing to buy. It is a "plug in" or an addition, to better define the characters of the idea for the start-up, of the Business Model Canvas...

22/09/2021

For who want to keep up with the times, or for 'green' companies who want to promote themselves, it is useful to have an overview of in the .

The reason for this is simple: the circular economy (or green economy) is the economic and social growth model of the FUTURE!

For marketers who want to keep up with the times, or for 'green' companies who want to promote themselves, it is useful to have an overview of digital marketing in the circular economy. The reason for this is simple: the circular economy (or green economy) is the economic and social growth model of....

15/09/2021

not only does it allow the company to cultivate the relationship with its potential customers, learning to understand their desires, expectations and criticalities, but it also offers the chance to increase the !

Would you like to find out more? Come talk to us at

Lead nurturing is the set of digital marketing techniques that allow you to build relationships with users who are not yet ready to buy, but who may turn out to be ideal customers in the near future. As you can easily imagine, the primary objective of this activity lies in educating the prospect, bu...

01/09/2021

What challenges companies face in this new world?

Here some interesting heads up from our team of !

2020 has beena year full of challenges for everyone, a pandemic has caused problems that need not be mentioned at this time. For companies in particular, the need to digitise and enter the virtual environment effectively, securely and consistently has become compelling. According to the B2B Marketin...

11/08/2021

Not all are yet clear on what means; many projects have not delivered the desired results.

A foundation is needed to build a path to modernisation and adoption on a solid foundation.

Here's what to do and what to avoid for a # transformation that truly brings value and competitiveness!

Not all organisations are yet clear on what Digital Transformation means; many projects have not delivered the desired results. A digital foundation is needed to build a customised path to IT modernisation and cloud adoption on a solid foundation. Here's what to do and what to avoid for a transforma...

28/07/2021

We know, it can be very difficult to make your stand out in today's crowded and generate .

You know you need to increase your and find the best ways to connect with new, potential , but with so many to choose from, it can be difficult to choose the best course of action.

We know, it can be very difficult to make your business stand out in today's crowded digital marketplace and generate Brand Awareness. You know you need to increase your online audience and find the best ways to connect with new, potential customers, but with so many marketing channels to choose fro...

22/07/2021

When approaching the design of a marketing , the risk of falling victim to habit is just around the corner...

Many still tend to have an old-school view of , where the company and its products are at the centre of all communication and potential are nothing more than passive spectators.

If you recognise yourself in this model, maybe it is time to make some changes and most importantly avoid crucial !

When approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still tend to have an old-school view of marketing, where the company and its products were at the centre of all communication and potential customers were nothing more...

16/07/2021

It's and today we would like to give you some heads up about .

left to find out more !

14/07/2021

If you keep asking yourself why is important, you are on the right page.

Xplore Digital will explain the reasons why your company needs a B2B

Content marketing is a strategy of planning, creating, publishing and sharing digital content tailored to the needs of the target audience, with the aim of attracting new prospects to the site. According to the Content Marketing Institute, 70% of the b2b companies surveyed in a recent survey claim t...