Kathryn McMann Consultancy

22/07/2024

We won!! 🏆🤩 I'm pleased to share Kathryn McMann Consultancy won an award for 'Most Innovative Digital Marketing Agency of 2024'. Not an easy feat in these fast-moving digital times.
Thank you to for the acknowledgment of all the work that goes on behind the scenes. 🥰

21/12/2023

In early 2023, Kathryn made the strategic decision to set aside social media activity and focus on other, stronger marketing channels and activities, and it worked. We grew our client base, were able to give more attention to other areas of the business, improve on some of our products, and in particular, invest more time in the courses and growth of Think King Institute.

The reason we decided to pause social was because we saw a significant shift in the way users interact and engage with social media, becoming more desensitised to 'the noise'. Combined with hub business models and AI, the crowd became even noisier and people were switching off. The effort outweighed the return, and devalued our offer. Social media has moved place within the sales funnel.

BUT, this won't be the same for all businesses, and every businesses route is different.

But it seemed a shame not to pause and take a moment to wish you all some Christmas Cheer and a very Happy New Year!

02/03/2023

Happy International Book Day!

It has been said...that most business books are largely a regurgitation of the same information and material. But no business is the same as there are always differentiating variables.

Kathryn has compiled a list of 6 alternative business books that have inspired her and bring their own unique stance on communication and perception, covering a range of topics from psychology and design to PR and branding.

Enjoy!

https://bit.ly/3KSfAfm

We are always seeking ways to improves our skills and knowledge in a constantly evolving economic climate. With that in mind, I’ve complied a list of 6 books that inspire and break-the-norm of how we perceive, communicate, and generally think differently, covering a range of topics from psychology...

17/02/2023

To create a successful business, dream big, and use the intensity of your passion to drive your thoughts and actions.
One of your biggest emotional factors in growing a business is not intelligence, it's resilience.

13/02/2023

"A little bit of knowledge is a dangerous thing."

Don't assume all business advice (especially free, and in a single post. Yes even this one) will be relevant to you.

It doesn't take into account your personal situation; company structure; team ability; time zones; user, end-buyer and advocates (these can all be different); topics and tone; and most of all mediums and end goals.

Don't jump on every fab. Start by asking why it's relevant for you and your business.

06/02/2023

"I've largely worked from home for the last 9 years. And 6 of those I've had my son mostly by my side. Everything is stored in the cloud, and remote work has been central to working with clients, the team, and suppliers from all over the world and across time zones.
I have, however, had several offices, used hot-desks, and central London clubs for meetings. I personally think I'm more productive when I'm working from home, but face to face is still important to build relationships and inspiration.
Just not all the time.
My preferred split is 80 home/ 20 onsite.
What's your preference?

https://interestingengineering.com/culture/remote-work-zero-negative-impact-productivity

A research team from the Texas A&M University School of Public Health has conducted a new study and found that employee and company resiliency may be enhanced through remote work. The results of the study were published by the institution on Friday.

22/01/2023

Get some Think King Space: From Our Blog

Keywords, aka, topics tell search engines what exactly someone might search for when they’re searching for videos online. ‘How-to’ is a very common search term and a useful one to add to your list of video keywords. Much like using the terms 'near me' in search engines.

For example, SERP = 'hairdresser near me', 'plumber near me'.
Or - 'How to bake my own bread' 'how to fix my bike' 'how to seal a painting'

https://ed.gr/eeq3o

This blog post has been created to provide strategies, tips and tools to improve the performance of any YouTube video. Due to the widespread of YouTube and its features, it has become a powerful tool for communication. If you want to create videos that rank well, then this blog post will provide you...

08/01/2023

"If you need to move fast, seek the help of someone who really knows their stuff, such as a tech-savvy friend or, better still, a good social media consultant or freelancer."

07/01/2023

You just need to find the methodology that fits your personality and projects. However, reading a lot of articles about productivity methodologies can also be a massive time commitme nt. That’s why in this blog post, I’ve decided to do the work for you and gathered a list of methodologies you ca...