17/07/2026
Increasing brand awareness is something we should be striving for all the time! It’s never enough to only speak to the same pool of people, I’m sure you know this already.
It’s also really easy to get comfortable just engaging with your existing audience instead of actively looking for new audiences. Some ways to spread your net wide:
Social content aimed at those who don’t already follow you
Encouraging word of mouth
Collaborations
Advertising
Events
Networking
Press
Physical things! Leave behinds/badges/signage
SEO
Awards, exhibitions, competitions
Choosing the right mix for you totally depends on your particular business. Do get in touch if you need help working this out for your business 👀