23/01/2021
A quick summary, Apple's new update - IOS 14 - will require users to accept terms in order for apps such as Facebook and Instagram to track their activity.
What does this mean? It is not as bad as people are making it out to be. When is the last time we went on a website and declined cookies? Probably never and it will be the same with this. The change will be minor but will flush out some of the bad marketers and leave potentially even cheaper leads or results. 😁
There is a lot more to cover, but what do you guys think so far? 👇