The Wilful Group

Name: The Wilful Group
Address: 1 Blandford Street, London, W1U3DA, GB
Telephone: +442074675823
Price range: Not applicable

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〰We are Wilful〰

A new kind of communications agency designed to support the ideas and innovations solving the world’s biggest problems.

We are determined and optimistic for the transition to a low carbon, regenerative economy.

25/09/2026

Yesterday, the Wilful team closed out the final event of the last-ever Dive In Festival, after 12 years.

12 years of events designed to challenge attitudes, change workplace behaviours and reshape culture across the insurance industry. And they did. 70% of the Lloyd's market now has a menopause policy in place, sparked by a Dive In event in 2022; 40% now have a domestic abuse policy in place after a moving event in 2017. Ethnic diversity and female leadership have increased across the market. And 87% of employees now agree that their organisation is genuinely committed to a fair, diverse and inclusive culture.

Our co-CEO (Wilful's Dive In "OG") Narda Shirley and Associate Director Hannah Hughes sat down to reflect on what we've learned over those years about using comms to create a global movement that brought industry competitors together under a common cause, shifted behaviour, and the key element that enabled a 12-year agency/client relationship. You can read that on our blog.

But now it's time to share some of our favourite memories from over the years, with a massive thanks and appreciation to all those who played a part 💓

Dive in team, over and out 🤙

18/09/2026

📣NEW CLIENT ANNOUNCEMENT📣

This summer we welcomed First Milk to Wilful! 🐄

First Milk is the UK’s largest regenerative dairy co-operative, owned by around 700 farming families across Britain. Its farmers are working with nature to improve soil health, biodiversity and farm resilience, while producing great British dairy.

At a time when conversations around regenerative farming, sustainable agriculture, food security and climate resilience are becoming increasingly important, we’ve been working with the team to tell that story and build understanding of what regenerative dairy could mean for the future of British food and farming 🌱

To any media interested in regenerative farming - do get in touch, we’d love to tell you more: [email protected]

28/08/2026

A big part of being Wilful is making sure we do our best to protect our planet 🌍

Over the past year, we’ve continued to take action to reduce our impact on the planet - from moving office to achieving zero Scope 2 emissions, we’ve measured our wider carbon footprint and made sustainability a crucial part of how we operate.

We’ve also become a 1% for the Planet member, committing 1% of our annual revenue to environmental causes, and maintained our EcoVadis sustainability rating.

As always, we’re committed to doing better for our planet. 🌱

21/08/2026

This year, we’re celebrating our greatest asset: our people.
From flexible working and new leadership opportunities to clearer pathways into permanent roles, we’re building a culture based on trust, autonomy and growth 🌱

We also launched Wilful on the Run, bringing the team together outdoors while raising £275 for Young Women’s Trust 👏

And with 88% of our team proud of what they do, it’s clear it’s paid off 🙌

Read more above 👆

24/07/2026

Every click, search, email and AI prompt has an environmental impact 💻

As our digital lives continue to grow, so does the hidden carbon footprint behind the technology we use every day. The good news? Small changes can make a meaningful difference.

We spoke to Adam Newman, Co-Founder of Root & Branch for a 5 Minute Masterclass exploring digital carbon emissions, what they are, why they matter, and some simple, practical ways individuals and organisations can reduce their digital impact.

So if you’ve got 5 minutes, and are interested in communications, marketing, sustainability (or simply curious about the environmental cost of our online world), grab a cuppa and have a read via our blog ☕

Communications

03/07/2026

The team has been busy out and about at !

We have been inspired by all the conversations and experiences of different sectors, working to solve the very real challenge of our heating planet 🌡️🌍

Here are some of our key takeaways >>

08/05/2026

Happy Birthday Sir David Attenborough! 🌏🥳

For decades, he hasn’t just shown us the natural world, he’s helped us understand our place in it. What started as wonder has grown into something more urgent, bringing climate and biodiversity issues closer to home for so many of us 🌱

That mission feels closely aligned with our own at The Wilful Group. Like David, we believe protecting the natural world starts with connection, helping people see why it matters, and why it matters now.

Through our work with organisations like Action for Conservation and the African Wildlife Foundation, alongside our commitments to 1% for the Planet and Ecologi, we’re focused on turning that connection into action.

Because protecting nature isn’t only about science or policy - it’s about making people feel something, and giving them a reason to do something.

Here’s to an incredible legacy, and a reminder that the stories we tell today can shape what comes next 💚

22/04/2026

This World Earth Day, we’re reflecting on the organisations we’re proud to call our clients, whose efforts are making a huge impact on the planet 🌎

From restoring nature to reshaping systems, their work shows what’s possible when impact is built in. Here’s to the people and ideas helping protect what matters most – Happy Earth Day all! 💚

03/04/2026

The numbers behind Anthropy26 👣 From steps taken to connections made 🤝, here’s a snapshot of what three days at the Eden Project looked like… we’re excited to see what develops from the inspiring conversations had!

20/03/2026

It’s and we’re proud to be part of the growing community of UK “B1s” - businesses that are both B Corps and members of ! 🌍

Some of the “B1s” we’re loving right now include gorgeous sustainable supplements, , gut-friendly pet food, , the ultimate sunnies , Wilful’s favourite holiday tracker, and low-carbon mobile network,

Together, they demonstrate something powerful: responsible business is no longer niche, it’s a movement.

And the more businesses that commit, measure and improve, the stronger that movement becomes 💪

💡 Take a read of our new blog post which delves into why sustainability certifications matter for brands (website link in bio)

Address

1 Blandford Street
London
W1U3DA

Telephone

+442074675823

Website

https://www.thewilful.com/

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