The Wilful Group

20/03/2026

It’s and we’re proud to be part of the growing community of UK “B1s” - businesses that are both B Corps and members of ! 🌍

Some of the “B1s” we’re loving right now include gorgeous sustainable supplements, , gut-friendly pet food, , the ultimate sunnies , Wilful’s favourite holiday tracker, and low-carbon mobile network,

Together, they demonstrate something powerful: responsible business is no longer niche, it’s a movement. 

And the more businesses that commit, measure and improve, the stronger that movement becomes 💪

💡 Take a read of our new blog post which delves into why sustainability certifications matter for brands (website link in bio)

11/03/2026

At Wilful, we’re on a mission to use communications to help change the world for the better 🌍

That includes decarbonising the marketing and creative industries by bringing visibility to the carbon impact of communications campaigns and helping brands make more informed choices.

That’s why we created Ecosphere! ♻️

Ecosphere is designed to help brands better understand and reduce the environmental impact of influencer and communications campaigns, empowering organisations to make more informed marketing choices.

Wondering if Ecosphere could benefit your organisation? Take a look and get in touch to see if it’s the right fit for your business!

06/03/2026

At the , hosted by HSBC Innovation Banking, we led a workshop for sustainable innovators preparing for Series A 🌏

The key takeaway? 

💡 Funding doesn’t go to the slickest pitch deck. It goes to founders who show credibility, conviction and proof.

Our latest blog from Associate Director Hannah Hughes shares a six point guide to building an investment story that attracts serious capital 📈

Read more via our website 🔗

27/02/2026

February in the headlines ✨ 📰

A snapshot of Wilful’s coverage highlights this month includes Forbes. The Independent. Daily Express. Semafor. Carbon Pulse.

From biodiversity credits to environmental markets and purpose-led brands, our clients are driving the conversations that matter.

On to March!

PRAgency

05/02/2026

Back for our second year as an Anthropy partner ✨

This morning at Salesforce Tower for the launch of Anthropy’s agenda - with big conversations already underway on leadership, culture, trust, and national prosperity.

Anthropy is about bringing people together across sectors to rethink how the UK leads, builds trust, and shapes a future that actually works. We’re proud to be supporting that work again this year. More to come 👀

TheWilful UKLeadership

29/01/2026

🌍 This week at Blue Earth Forum, we’ve been working with founders on a question that doesn’t get asked often enough in fundraising:

What are investors really judging you on?

Yes, the numbers matter. But again and again we saw that decisions are shaped just as much by team dynamics, credibility signals, and whether a founder is brave enough to stand for something, not just blend in.
We explored how:
• your team story shows up long before the pitch • proof of demand beats opinion every time • consistency, confidence and clarity build trust across multiple touchpoints
• and why “standing out” is often the hardest - and most valuable - move

Fundraising isn’t a single meeting. It’s a long conversation. Every interaction counts. Thanks to Blue Earth Forum and the founders who leaned into the uncomfortable bits with us.

20/01/2026

Proud moment alert! 📢 We’re incredibly excited to share that we’re now officially members! 🤩

Joining 1% for the Planet isn’t just a badge for us, it’s a natural extension of who we are. Wilful is on a mission to use communications to change the world for the better, supporting purpose-led organisations and accelerating positive impact for people and planet alike. That means putting climate, nature and sustainability front and centre in everything we do. 🌍

Being part of 1% for the Planet means we’ve committed 1% of our annual revenue to environmental action, joining a global community of over 11,600 organisations across 110 countries (including more than 500 in the UK alone). It’s another step in holding ourselves accountable and investing in the healthier, fairer future we’re here to help build. 💚

And what great company we now keep - excited to join the UK cohort alongside Koto, FILL REFILL CO, Pukka Herbs, Alpkit, Nurture Brands, Beechfield Brands

30/10/2025

Celebrating African innovation in Senegal 🇸🇳✨

Our Account Director, Sofia, recently joined our client, the Royal Academy of Engineering, at the Africa Prize for Engineering Innovation final in Senegal.

The event celebrated incredible engineers and entrepreneurs whose ideas are transforming lives across Africa – and marked the culmination of our own year-long journey supporting the Prize. From announcing the 16 shortlistees, to revealing the four finalists, and finally witnessing the winner crowned… what a moment! 🙌

It was also a chance to connect and reflect in a city known for its teranga – the Senegalese spirit of generosity, sharing and unconditional love. 💛

Here’s to innovation with purpose, collaboration, and ideas that change the world. 🌍

07/10/2025

Inspiring the next generation of PR pros 🎙️✨

Yesterday, our Senior Account Manager Caroline and Senior Account Executive Olivia delivered an Introduction to PR session for 65 UWE Bristol students as part of our Wilful Foundations programme.

From what PR really means to how to kickstart a career in the industry, the room was full of curiosity, creativity and great questions 🙌

We love sparking that passion for PR and showing just how exciting this industry can be 💡

28/03/2025

🌿 Day Two Highlights 🌿

A brilliant second day at Anthropy UK and another jam-packed one for The Wilful Group team. A few standout moments:

Day Two at Anthropy25 brought another round of insightful, honest and necessary conversations, here’s a few key moments from us.

📺 As the official comms partners for Anthropy the team secured a piece of BBC Spotlight coverage with Anthropy Founder John O’Brien MBE, plus a second broadcast interview from the Eden Project - more the come on that!

🎙️ The day opened with a keynote from Leader of the Opposition, Kemi Badenoch, addressing growth, regulation and generational opportunity. Her remarks sparked discussion throughout the day, particularly around climate targets and the role of business in shaping a future that works for everyone.

🪑 Our Co-Founder Narda Shirley moderated a timely panel on governance in a changing world, exploring the evolving responsibilities of Non-Executive Directors. The session featured a brilliant line-up of speakers: Rita Clifton CBE (John Lewis Partnership), Steve Holliday (CityFibre and Zenobē), Vicky Moffatt (Chapter Zero), and Vivienne Artz OBE FCSI (Hon) CMgr CCMI AIGP (FTSE Women Leaders Review), who shared insight on leadership, diversity and the shift from compliance to culture.

💻 Later in the day, we hosted our own panel, “How Do We Break the Doom Scroll for Positive Change?”, exploring the mental health impact of digital content and the need for more balanced, inclusive media ecosystems. Chaired by Narda, the conversation brought together Sarah Gordon (Grantham Research Institute on Climate Change & the Environment), Dr Amrit Kaur Purba (University of Cambridge), Kamilah McInnis (BBC News), and Jim Morrison 🌱 (Nourish – Healthy Media), whose combined perspectives made for a thoughtful and grounded discussion on social media, regulation, and the role of content creators and platforms to a packed audience!

🔥 The day ended with an in-depth fireside chat between Will Hutton and our Managing Director Nikki Francis-Jones, delving into national renewal, economic responsibility, and what it will take to rebuild public confidence and industrial ambition in the UK.

28/03/2025

26/03/2025

🌿 Anthropy Day 1 Highlights 🌿

A brilliant start to Anthropy UK, and a proud day for the Wilful team. A few standout moments:

📰 The team kicked off the festival, securing CITY AM coverage for Anthropy.

🎤 Creativity and Causes moderated by our fantastic Managing Director Nikki Francis-Jones, brought together advertising legend Robin Wight CVO CBE, Michelle Dickinson from Arts Council England, Matt Hocking from Leap | B Corp Design & Impact Agency and Rupa Dash from the World Women Foundation. The session explored how purpose and profit can co-exist, the importance of listening before designing, and why young voices belong in leadership.

Robin closed with a lovely shoutout: “If we have been any good today, this is the reason – Nikki has been absolutely fantastic.”

🌍 A thoughtful and engaging conversation between our Co-Founder, Narda Shirley and Sir Loyd Grossman in the stunning Mediterranean Biome – where the call for regional empowerment took centre stage.

💬 Nikki also joined Martha Lane Fox for a powerful session where she called for bold, practical leadership on AI, digital inclusion, and diversity, urging businesses to help shape policy and drive progress.

🎥 And behind the scenes, the team wrapped up filming for some exciting Tier 1 media opportunities – stay tuned.

Want to dig deeper into our panels and explore Anthropy the Wilful Way? Head over to our blog for the full story: https://lnkd.in/eWtjdG7W