Agent3: ABM Experts

25/08/2020

COVID-19 has impacted everyone in many ways, none so more than our own Lily McElhone who has moved halfway across the world from the New York office to our Sydney team. Read about her experiences in 2 very different markets here:

The Covid-19 global pandemic has negatively impacted the world in myriad ways, but search among the bad news that has become so depressingly familiar to us and you’ll find glimmers of positive outcomes, too. Indeed, it was Covid-19 that led to me upping sticks and moving half-way around the world ...

17/07/2020

of ABM is hard! But with the right tools and advice you can make it a success.

This week we hosted a webinar around the topic of measurement and you can find a link to the recording in our blog here: https://bit.ly/32uCEdY

83% of ABMers cite measurement as difficult, or extremely difficult. Why? Here at Agent3, we specialise in delivering end-to-end ABM programs for some of the world’s largest B2B brands. We help our customers build more pipeline, more quickly, from their key and named accounts. Sounds simple, hey? ...

08/07/2020

In the third blog of our series, Daniel Sands investigates the practical ways of measuring successfully and the importance of ITSMA's 3 Rs framework. Read it here: https://bit.ly/3ebLWO7

02/07/2020

In our latest blog, David Salmon sat down with 02's John Aloy to discuss the growing importance of and how it has helped John's team, particularly with the current lack of face to face interactions with customers.

You can read more about their discussion here:

Successful selling has historically been predicated on one key ingredient: a strong relationship with the customer. Think about local shopkeepers: they know their customers’ shopping preferences and, based on these preferences, are able to upsell or cross-sell other products with considerable succ...

23/06/2020

Accurately measuring market effectiveness is hard work, that's why we have worked with the , to create a new best practise guide providing practical solutions to help you to improve your measurement of ABM. Read more here: https://bit.ly/2Cw2VgN

Measurement. The necessary evil that ensures marketing is driving the right results and, crucially, ensures marketing gets the budget it wants to drive future activity. But despite its importance, it’s a word that strikes fear and loathing into the hearts of many marketers. And it’s not hard to ...

28/05/2020

Is digital marketing really less effective in the current climate? In his latest blog, Chris Gibbens discusses this issue and explores how the industry has adapted to the pressures posed by COVID19 and particularly the effects of lockdown.
Read more here:

Pre-lockdown, working from home was mainly reserved for days when the boiler broke or you needed to let the engineer in to do a reading of your meter. Today things have changed (you could say this is the greatest understatement). Your home has become your office. Long commutes and bad weather have

22/05/2020

Influenced by our research for Raconteur's ' ' report; Clive Armitage's latest blog, provides his thoughts on the importance of gaining perspective during this period of uncertainty and altering messaging accordingly. See more here: https://bit.ly/3gdrEG7

For any senior marketer looking to understand future trends, the recently published Future CMO supplement from The Times is compelling reading. Exploring themes like brand purpose, the value of innovation and the importance of driving emotional connections, the contributors to the supplement gave th...

18/05/2020

Did you spot us in The Times today?

Appearing in Raconteur's annual 'Future CMO’, we have been exploring how major tech organisations are evolving messaging to deal with COVID-19. We’d now like to share our thinking and analysis more broadly to help marketers adjust their strategy.

Follow the link to discover our advice for changes to tone, positioning and engagement strategy in the ‘new normal.’

Download our research here: https://bit.ly/2yX7Nu9

14/05/2020

Clive Armitage explores what the 'new normal' holds for and how the ways of working adopted recently could be the de facto approach going forward. Read his thoughts here:

As we try to navigate Agent3’s direction through the immediate term and then to ensure we are well positioned for the medium to long term, it’s been essential to understand how our customers are coping with the current Covid-19 crisis. So, as you’d expect, I’ve spent a great deal of my time ...

06/05/2020

In a recent discussion involving the ITSMA's Bev Burgess and our very own Greg Salmon, they explored the impact of COVID-19 on and how the pandemic has impacted customer relationships. Read more here: https://bit.ly/3de5vFo