Social Soirée

30/11/2022

What are your social media goals for December? 🌸

24/11/2022

But everyone is a social media manager nowadays!

Did you know?

71% small to medium businesses use social media to market their products and services,today.

So there is a good chance for you to get hired by atleast 0.001% of businesses.

Increased competition only means - increased potential in the niche business.

What are your thoughts on this?

02/11/2022

Losing followers are a good thing!

Do you think the same, or you feel am just being over optimistic?

Comment below.


17h

08/06/2022

I was terrified when I stepped out of a 9-5 and a stable pay- check. 😓

Let me give you the background story - I got my first “big-break” as a graduate, just before I graduated. 👩‍🎓

My 9-5 was not your typical 9-5.

I was paid a monthly salary - YES

However, it was completely remote and my first pay check was $1000. 💸

Sounds like a dream right? 💭

But what you DON’T see :

❌ Working for 12 hours straight.
❌ No holidays except Christmas
(not even weekends)
❌ Getting paid half of what my colleagues got, because I’m an Indian and my age (ofcourse!).

I continued this for a year, until I came across the word freelancing.

Honestly, I’m a hasty action taker, and with 1 month of little to no experience of freelancing in 2021 -

I quit my job 😓

What seems brave now, was really hasty - why?

👀 Dry Months (no cash flow)
👀 Living off my savings
👀 No future Plans.
👀 Lots of learning to do.

First 5 months of my freelancing journey were a nightmare.

But, I had no choice.

I could have had freelancing as a side hustle, but after working 12 hours and no weekends, it was really impossible for me to do so.

Normalise focussing on just one thing. ✨

Normalise not having back-ups. ✨

Normalise not having a “plan.”✨

To all those who can manage them, great! Nothing better, but there are people who can’t.

Who need that extra push, and that thrill.

I promise you if you work hard enough, everything will be worth it.

PS: Yesterday I made my revenue sheet again, couldn’t be happier.

Do side hustles intimidate you? Comment below.

27/05/2022

🌸 Let me know which one was your favourite among them in the comments below. 🌸

🌸 - #1 reason I love it because they not only just provide marketing news but also a unique insight into the marketing campaigns.

🌸Social Media Today - This is my go-to place for news and trends about various platforms, and I guess the most commonly followed of the lot.

🌸Social Media Tea - They spill the tea about the realities of marketing which is overly glamourized. I absolutely love their anecdotes and witty remarks on the realities.

🌸 Social Media Examiner - One of the oldest favourites for beginners and advanced alike. They help you deal with the trends from the inside, plus their blogs - are a chef's kiss.

🌸 Marketing Examples - Practical marketing tips, seems easy to learn but definitely difficult to look for.

22/05/2022

14/03/2022

🌸 EXAMPLES BELOW 👇

🌷 A quiz with your audience - helps you develop a relationship with them.
some examples include one about facts on social media and selling. It really depends on your audience interests like a swim wear brand - can do polls about beaches, vacations and different apparels.

🌷Your behind the scenes are different- As a brand, it can be a photoshoot or your office bts- product scenes. For coaches and service providers- a part of their to-do list, time lapses and a day in my life videos.

🌷How people can work with you or the booking details are important portions of stories, in order to promote your services or your product. The impact can be magnified with offers and discounts.

🌷Your opinion on a trendy topic - Majorly helps you reinforce your brand voice, and create an impression, rather than just someone who sells their product or service.

🌷Spread Optimism and your values- This majorly helps you define your brand values and build a community that resonates with it.

🤩🤔

08/03/2022

🌸 2 examples explained with a detailed breakdown -

🌸 bio displays -
🌷Her brand messaging - behind every great strategy is a blonde
🌷About her and the fact that she is a PhD in marketing proves her credibility
🌷What she does and who she helps is highlights the industries she works in.
🌷What yoy would find on her page - tips about marketing and career

🌸 Bio is the perfectly detailed example -
🌷Their brand message and USP which suggests their chic style and indian roots.
🌷What's new or in-season products - palace prints.
🌷Urgency about their limited edition.
🌷About their products.
🌷CTA - link (SHOP)

I hope you liked the break
Save this for later 🌸

15/02/2022

Story Time 👀

My Instagram was absolutely dead for over a month due to a break I had to take due to my health.

Here’s what happened -

🌸 My engagement was lower than ever.

🌸 Rarely any story views or interactions.

🌸 Likes slashed by half, and what not!

My audience had gotten used to not seeing my content, and that’s obvious.

We live in a world of lots of possibilities and opportunities.

Here’s what can revive a post -

🌸 refresh your pillars.
🌸 start engaging, let your audience know, you’re back!
🌸 measure your growth

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31/01/2022

🌸 Engagement is the silent queen of social media

Why so?

Your content can be absolutely top-notch, yet no one sees it.

The reason being, the algorithm any social media platform would want you to spend more time on the platform and not just posting and ghosting.

With that being said,

Here are the 3 types of Engagement we talked about:
🌸 Engagement for awareness
🌸 Engagement for connection
🌸 Engagement for leads.

Save this for later!

26/01/2022

While engaging and posting are one of the most common reasons for your content not gaining reactions, selling is a different ball-game.

Here are a few reasons why this has been happening-

🌸 Showcase your expertise.
🌸 Create a demand for your services.
🌸 stop getting lost in crowd, make your content non-skippable.

Which is the one obstacle that you think is back log for you? Comment Below

17/01/2022

Lets talk Strategy!

A content calendar with random ideas to fill it, doesn't make a strategy.

But, Why Strategy?

A strategy helps you experiment more with your content and measure what fits best and is called "well-curated" for you.

Here is an overview of the components that make a content calendar strategy -

- Understanding your Target Audience with market research.
- Creating 3-5 pillars of relevant topics.
- Deciding on the monthly objective you want to achieve for your business, so that your posts have an intention behind them.
- Building a posting schedule to ensure consistency.
- Leverage on the algorithm of the social platform, and deciding on the content formats that suit you best.
- Finally, ideating content under each pillar or bucket.
- Creating a balanced content calendar setting intentions.

If I am being honest, the best part about being a social media manager is devising a strategy, I absolutely love it.

However, if you want to focus on your business and outsource the not-so- loveable parts of your social media.

I have an offer for you!

Where I create a carefully curated content calendar for you customized according to your needs on social media which aligns on your business goals!

Dm to get the plan details!

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