18/11/2022
One of the main pain points we get from our clients is
"We've been wasting thousands each month marketing on both Google and Facebook...and we still don't know which one is best for our business!"
We're here to answer that question, publicly for everyone to see - feel free to save this!
Google ads and Facebook ads can both be immense for any business, resulting in new paying clients for your service based business, or even buyers for your products. It's important to know the strengths and weaknesses of each platform, and also which type of advertising will benefit your business the best.
For those of you offering a high ticket product, you can perhaps have better results from Google Ads most of the time, this is because people are more likely to buy if they are searching for the product. Facebook targets people who mainly buy on impulse, so the majority of people who see your ad out of the blue will not spend $1000+ out of nowhere.
On the other hand, if you are selling a product for $50, you are much more likely to have a better result from Facebook advertising, this is because people are more likely to spend $50 without planning it out first, with Facebook advertising, you can target thousands of people per day who are interested in your product, but not actively searching for it. This awakens emotions in them, and causes people to buy based off an ad.
It is important to note that sometimes things don't work out in practice how they do in theory, and therefore a service based business could even see better results from Facebook ads than Google if you do it THE RIGHT WAY. The opposite also applies, you could see a lot of low ticket sales for your product on Google ads, however if your product is low ticket enough, it might still not even be worth the ad spend, and maybe cost you more to get a customer than the sale is worth.
There are so many different things to consider with advertising, that's why advertising agencies (good ones) are so valuable to their clients.
We hope you enjoyed this post and found value in it, let us know what you think down below! π