Scarlet Digital Marketing

19/11/2023

Loving working on this campaign, and can’t wait for our competition to start this evening. 🐛🦟 🐝

08/03/2023

Happy International Women’s Day 🫶🏻
Very blessed to be surrounded so many amazing women. ❤️

02/03/2023

I love books, ❤️ but I am that person that always starts reading one and then jumps to the next book 📚
I always have four books on the go and bounce between them depending on my mood. I do eventually finish them all! 😆

Always open to new book recommendations; I like most books apart from horror.
I'm hosting a book club tonight; never done one before, but hey, let's see how it goes.

20/01/2023

Great to see Hartlepool finally getting a government cash funding boost for the area. Looking forward to seeing how it all unfolds. 👏

The council says the planned site will act as a catalyst for the further development of the film industry in the town. | ITV News Tyne Tees

16/01/2023

If you are feeling the pressure of running a small business today, I hope you get a chance to make time for yourself 🤗 ☕

I'm off out for a walk 👣 but will be delving back into the deep dark depths of my tax returns when I return 😩

08/10/2022

Loving working on this project, with the fabulous team at the The Latte Lounge who do so much to support, help and advise women in midlife. It’s also my year anniversary working with this lovely lot 🥰

Details about the festival incase anyone interested!

Starting on Monday and I am so excited & proud to say that we are about to hit 10,000 registrants!! 🎉

We have the perfect mix of 26 expert speakers covering a whole host of sessions from menopause, health and wellbeing, fashion, beauty, nutrition, fitnesss, body confidence, finding your purpose & sleep and I’ll be speaking to some of the world’s leading medical doctors about perimenopause, hormones, hair thinning, breast cancer, coping with cancer during menopause, heart health, vaginal health, menstural disorders and much more..

The sessions start Monday (10 - 14 October) and it’s all 100 % online and the festival week is absolutely FREE for all to attend! You have 24 hours to watch the sessions each day so you can watch when it suits you.

Grab your FREE ticket here:
https://www.themidlifefestival.com/

31/12/2021

Cheers🥂 🍻 to all you lovely small businesses out there.

I am feeling optimistic that 2022 is going to be a good year. So I am raising my glass to you 🥂 for surviving, adapting and pushing boundaries in what is another year or living through a pandemic.

Happy New Year
love Micala x

05/12/2021

If only it was that easy to put up a Christmas tree! 🎄

🎄

14/11/2021

It's been a while, so I thought I would check in and say hello 👋🏻
I hope everyone is keeping well and looking forward to the festive season ahead? 🎄

It's been a busy couple of months for Scarlet Digital marketing; I started working for a lovely organisation, The Latte Lounge a fantastic community supporting women over forty.

I've also been looking after existing business accounts, and now I am also helping a fantastic fundraising event Jumping in Puddles for Cancer in aid of Cancer Research. 💙

The fundraising work is significant to me as having members of my family and friends being diagnosed with cancer; I would love to help them reach their goal of a £1 million target fund all donations going to Cancer Research.
It's not going to be easy, though, but I'm up for the challenge!
If you are interested in finding out more, check them out at above 👆 or put on your wellies and splash in a puddle! 💦

Currently, I won't be taking on any more new clients as I want to dedicate my time to the ones I now have to provide the best service.

I will still be posting updates on here and sharing marketing tips, and if availability comes available for more work I will update you all.

Take it easy and have a great evening! 😘

06/10/2021

So apparently Instagram has decided to get rid of IGTV and replace it with Instagram TV!
The main difference will be that soon you can post a video for up to 1 HOUR on your main Instagram feed without it taking you away from the app, I think it's a move in the right direction!

Still, a huge focus on Reels so love them or hate them they're not going anywhere soon!

Instagram is testing a new feature called 'Map Search', The feature allows users to discover businesses and locations of interest on the in-app map.
This has only been tested in Australia and New Zealand so far.

If you would like more social media tips then like my page for regular updates...

01/10/2021

Now I am not talking about a theatrical audience here I am talking about your type of customers, the ones that love your brand and want to engage, follow and in the end buy your products! 🤩

When running Facebook ads, you will be familiar with interest-based audiences - these are the ones that you can set the demographic, interests, location etc.

But have you tried creating a lookalike of your existing audience? 🤔

Creating a lookalike works well if you already have an engaged audience, as you are asking Facebook to find people similar to your existing audience.

You need a minimum of 100 people in your existing audience to do this. Some lookalikes you can create :

♦️ Lookalike of your existing Instagram and Facebook followers.
♦️ Your current website visitors.
♦️ People that have already purchased an item. (you need a minimum of 50 purchases to be able to do this.)
♦️ You email list.

If you would like to know how to create more audiences to target more people in your ads, why not book a one to one Ads training session with me now.

Click here to book a free discovery call for a Facebook Ads power hour: https://bit.ly/3m7RyPo

27/09/2021

It's 12 weeks until Christmas 🎄 and now is the perfect time to start marketing your products for festive period to make the most for the busiest time of the year.

Check out my list of ideas that you might want add to your marketing plan for the rest of the year:

♦️ Show off your top-selling products with a photo carousel or if you have the budget a create a Christmas video.

♦️ Do a free Christmas Giveaway to generate more followers and engagement on your page.

♦️ Take part in the ‘Black Friday Sale’ offering a limited discount to generate urgency to buy.

♦️ Run a competition and encourage people to send in photos of your product or if its clothes to wear asks them to send in a creative video of them wearing them for a chance to win.

♦️ Start a Christmas countdown calendar at the beginning of December offering a discount on a different product each day.

♦️ Run some Christmas Ads to get more traffic and online visitors to your product shop and website. More people are online this time of year so now is the perfect time to dip your toes into the ads world.

To get more ideas head over to my blog: https://bit.ly/3EZoiTI