Purple Goat Agency

21/07/2025

Another month, another free webinar! 💻

Disability Pride Month is here, but how can brands make sure to really engage with the disabled community all year round?

Join our CEO, Martyn Sibley, and Marketing Manager, Carmen de Castro, for an honest conversation on what it really means to go beyond tokenism and build authentic disability representation in your marketing.We’ll be diving into:

✨ Why disability inclusion still lags behind other strands of diversity
✨ The importance of Disability Pride Month for brands
✨ How to spot (and avoid) performative allyship
✨ What genuine representation looks like, and how to achieve it
✨ Practical steps to move from symbolic gestures to meaningful impact

Whether you’re a brand leader, marketer or just passionate about building a more inclusive world, this is a session you won’t want to miss!

📆 23rd July
🕞 15:30 (BST)
🔗 Sign up here: https://forms.gle/1Ci9X5Y9UFALc2NJA

04/07/2025

It's Disability Pride Month!!

And to celebrate, we’re hosting a special industry event:

🌟 From Awareness to Action: Inclusivity That Drives Performance 🌟

Here, we’ll explore how inclusive marketing isn’t just the right thing to do, but the smartest strategy for growth 📈

Expect insights, impact, and a powerful panel featuring:

🟣 Martyn Sibley, CEO and Founder at Purple Goat
🟣 Frank Starling, Chief DEI Officer at Cannes Lions International Festival of Creativity
🟣 Elliott Millard, CSO at Thinkbox
🟣 Dani Roberts, Campaign Director at Purple Goat

And the most exciting part...YOU CAN BE THERE TOO!

Don't miss out on this opportunity and register your interest to attend here: https://32xd8vpgc2f.typeform.com/to/y8zjuY9P

🗓️ Date: Thursday, 31st July
⏰ Time: 6-9pm
📍Location: London

Spots are limited so be quick and come celebrate Disability Pride Month with us!

12/05/2025

Sun, Sea & Accessibility - a better experience for *everyone* in travel ✈️

We’re hosting a webinar for travel and hospitality brands who are ready to move beyond good intentions and start building genuinely inclusive experiences!

📆Date: 21st May, 2025
⏰ Time: 3pm, BST
💻 Location: Zoom

We’ll be diving into:
📌 The state of accessible travel today
🚩 The most common barriers disabled customers face
💸 The business case for accessibility
✍🏼 What you can do NOW to improve access
📈 How to turn inclusion into a long-term strategy

Whether it’s accessible websites, inclusive comms, or training your team to get it right the first time - we’ve got you covered!

The travel industry has a huge opportunity to do better, sign up now! ⤵️
https://lnkd.in/eihRHG4u

hashtag

21/03/2025

The Purple Goat Webinars are SO BACK 👩🏼‍💻

Next week, Bill Urquhart and Luke Trower will be talking all about Neurodivergent audiences and how your brand can represent and engage with them authentically!

🗓 Date: Wednesday, 26th March
⏰ Time: 3:30pm GMT
📍 Location: Online/Zoom

🔗 Register here today: https://forms.gle/L7sFdDkghM772VaJ6

__

ID: A white graphic with decorative purple boxes over the top. Text reads: “Webinar - Inclusive Marketing: How to Engage with Neurodivergent Audiences.” The webinar is on 26th March 2025 at 15:30 GMT. The two speakers are Luke Trower, Purple Goat’s Design Manager, and Bill Urquhart, a Strategist at Purple Goat. Each title is accompanied by a headshot photo of them. They are both white men with short dark brown hair in slightly different hairstyles, both smiling to the camera. There is a prompt at the bottom of the graphic to sign up to the webinar today.

13/03/2025

Meet this year's winner of the 'Making Media Matter' category at the Campaign Magazine Inspiring Women Awards, our Campaign Director, Dani Roberts 🎉

We’re super proud of Dani, and she couldn’t deserve it more!

This is not only a huge win for Dani and Purple Goat, but for the whole inclusive marketing industry.

Authentic disability representation matters 🏆

28/01/2025

We're so excited to announce that our Campaign Director, Dani Roberts has been nominated in the category 'Making Media Matter' at the Campaign Magazine Inspiring Women Awards! 🙌

Dani is an absolute star and this nomination is so well deserved 🌟

Big congratulations to the other amazing women nominated!

___
ID: A graphic with a picture of Dani Roberts, a white blonde woman with glasses, next to the 'Campaign Inspiring Women Awards UK' logo and 'Making Media matter Category - Shortlisted 2025'.

17/12/2024

BIG news 🙌

Dani Roberts, our Campaign Director, has been nominated in the Top 10 Trailblazers of 2024 by Campaign Magazine !

This is such an exciting recognition and one that is very well deserved!

Dani is an absolute star, and among all the amazing projects she worked on with the PG team this year, she was also part of the acclaimed “Considering what?” ad that we worked on with Channel 4, that also received a 'Campaign Pick of the Week' 🚀

This is not only amazing news for Dani and the whole PG team, but also for the Disabled community!

____
If you want to learn more about how we could work together, reach out today: https://www.purplegoatagency.com/contact-us/

ID: An image with a picture of Dani Roberts in black and white, she's a blonde white woman with glasses. On the left, the 'Campaign' logo and 'Dani Roberts - Top 10 Trailblazer of 2024'.

09/12/2024

WHAT AN EVENT 🤩

On Tuesday, we had the privilege of hosting our first ever in-person client-focused event to celebrate the International Day of Persons with Disabilities (IDPD) 🎉

We had an amazing panel with Rachel Holms, Lisa Thompson and Jameisha Prescod, talking about their own inclusion journeys and where they see the industry going in 2025.

A huge thank you to everyone who joined us, participated, and helped make this day so special. Together, we’re creating a more inclusive world—one campaign, one story, and one ad at a time.

Again next year? 👀



Martyn Sibley

13/11/2024

DON'T MISS OUT 📢

We have a new webinar next week that you're going to love...

Global Client Director, Dom Hyams, and Senior Account Manager, Beth Forsyth, will be offering you the inside scoop on what we've learnt on our journey working with some of the biggest brands in the world.

We'll cover subjects including:

- Why Inclusive thinking and activation is so valuable 💷
- What's worked for us over the last twelve months 🚀
- Common misconceptions and pitfalls 🙅
- Where we see the industry going into 2025 📱
- How to naturally start 'getting it on' your media plans 🌟

🗓 Date: Thursday, 21st November
⏰ Time: 3:30pm (GMT)
💻 Location: Zoom (the link will be sent to you 3 days before the event)

🔗 REGISTER HERE: https://forms.gle/QHYn226VmFa8V3VT6

See you there!

___
ID: Image promoting the next webinar by Purple Goat. The title is 'Inclusion is sexy. Let's get it on...(your media plans)'. It's on the 21st November, at 15:30 (3:30PM) GMT.

04/10/2024

How inclusive is the fashion industry? 👀🎀

This year, we went to to try and find the Disabled models and ask people some questions around inclusion and fashion, and this is what they said...

Only 0.02% of fashion campaigns include Disabled models, but 24% of the UK population is Disabled. Brands really need to step up and showcase what the world around us really looks like! 🙌

https://youtu.be/zJmZfJ6-tqA?si=qKrgKJ1hya3i17do

How inclusive is the fashion industry? This year, we went to London Fashion Week to ask people some questions around inclusion and fashion, and this is what ...

03/10/2024

Monday was , so here are 5 reasons why you should be listening to The Purple Goat Podcast (if you’re not doing it already) 😌:

1️⃣We cover topics that no other podcast talks about. From inclusive marketing to disability, sport and even mental health 🎙

2️⃣ We’re a pretty cool team that wants to flip the narrative around disability and make change in the world 🌍

3️⃣ We record our podcast at one of the coolest studios in London, that is also accessible for everyone (shout out to iD Studios) 🌟

4️⃣ We bring you some amazing guests, from creators to industry professionals and brands, and people from the disabled community changing the world 💜

5️⃣ You can watch or listen to our episodes, depending on what mood you’re in (perfect for a hot girl walk or a sit down session at home) 🎧

🔗 What are you waiting for?! https://www.youtube.com//podcasts

(see comments below for Spotify link)

20/09/2024

We went to London Fashion Week to ask some questions around inclusion in the fashion industry, and ask where the disabled models were 👀

Vlog coming very soon...

🔗 Subscribe to our YouTube channel: https://www.youtube.com/