06/03/2024
Snapchat seems to challenge the conventional definition of social media with their latest ad campaign. 'Less social media. MORE Snapchat' suggests they don't see themselves within the typical social media framework. Last time I checked, Snapchat was a major player in the social media space. This has me puzzled. What's your take on Snapchat's positioning? Why might they be distancing themselves from the 'social media' label