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Circus

Name: Circus
Address: 2 Sheraton Street, London, W1F8BH, GB
Telephone: +442037642794

Circus specialises in creating immersive experiences and interactive 360 content which delivers real Expert creators of award-winning virtual experiences.

We use the latest immersive imaging technology to capture powerful visuals of your real-world brand experience, then build tools which excite your customers and impact your business.

31/07/2026

Sometimes the best starting point is not a polished brief.

It’s just a challenge that keeps coming up.

“We need people to understand this space.”
“We need to make this training easier to grasp.”
“We need to show this product in a better way.”
“We need candidates to understand what they’re joining.”
“We need visitors to feel more confident before they arrive.”

That’s usually enough to begin shaping an idea.

The final format might be a virtual tour, VR experience, 360 video, AR activation, interactive 3D tool or something else entirely.

But they all start from the same place, what does the audience need to experience?

Do you have a challenge worth exploring? We’d be happy to help shape the next step: https://circus360.uk/contact/

30/07/2026

Not sure what kind of immersive format fits your challenge? That’s completely normal!!

The format usually becomes clearer once the audience and the objective are clear.

⬛Need to show a real place?
Think University of Oxford 360 Virtual Tour, Bupa Virtual Care Home Tours or Science Museum 360 Venue Tour.

⬛Need to capture realism and atmosphere?
Think PwC 360 Video or University of South Wales 360 Video Suite.

⬛Need people to interact with a product or process?
Think Merck VR Product Showcase or SpaceNK & Tatcha Virtual Product Showroom.

⬛Need people to feel fully present?
Think Digital Realty VR Training, McVities Employee VR Experience, KFC VR Restaurant of the Future or Spotify VR Treasure Hunt.

⬛Need a shared branded environment?
Think Syngenta Metaverse Exhibition Centre or Thales 3D Metaverse Gallery.

There isn’t one right answer.

There’s just the right route for the challenge.

Not sure whether you need a virtual tour, VR, AR, 360 video or 3D? Drop us a line: https://circus360.uk/contact/

Or sift through our recent work to help give you an idea: https://circus360.uk/work/

29/07/2026

Have you been looking to explore immersive, virtual solutions - but not sure where to start? Thinking about...

A space that needs explaining.
A training challenge that keeps coming up.
A product launch that needs more impact.
A recruitment journey that could work harder.
A visitor experience that could be clearer.
A story that deserves more than static content.
That might be a good place to start.

Projects like the OXO Tower Virtual Venue Tour, Bupa Virtual Care Home Tours, Digital Realty VR Training, Barclays Virtual Graduate Recruitment Tool, Primark Virtual Store Experience, and United Nations Victims of Terror Virtual Exhibition, and so many more, all began with a challenge that needed a more immersive answer.

No perfect brief needed. Just the challenge.

If there’s something you’d like to bring to life, get in touch: https://circus360.uk/contact/

27/07/2026

One of the things we enjoy most about immersive work is how varied the challenges are.

Healthcare.
Education.
Heritage.
Venues.
Retail.
Training.
Recruitment.
Brand experience.

Different sectors, but often similar needs.

Help people understand.
Help people explore.
Help people learn.
Help people feel confident.
Help people engage.

That’s why our work spans NHS, Bupa, Evelina London, University of Kent, University of Oxford, UK Parliament, Digital Realty, KFC, Spotify, Primark, Science Museum, Royal Opera House, Barclays, Morrisons, English Heritage and the United Nations.

The question we come back to again and again is simple, what does the audience need to experience?

How about your audience, what do they need?

Explore the range of immersive work we’ve created across sectors, and see if it sparks any new ideas: https://circus360.uk/work/

24/07/2026

We often find, brands need more than a campaign asset. They need a world people can step into. That might sound big, but it doesn’t always have to mean huge scale.

Sometimes it simply means creating a more interesting way for people to explore a product, place, story or brand idea.

People are not just watching. They’re moving through the idea. Interacting with the environment. Exploring things in their own way.

That’s where immersive brand experiences can feel really special. 🖤

Explore more of our brand, retail and product experience work here: https://circus360.uk/work/

Or get in touch: https://circus360.uk/contact/

23/07/2026

It’s very easy to start with the format.

Should this be VR?
Could this be AR?
Do we need a virtual tour?
Would a 3D world work?

Those are good questions, but usually not the first ones.

The better starting point is - what do we want people to experience?

That might mean exploring a product, understanding a story, stepping into a future environment, moving through a brand world or engaging with something that would otherwise feel distant.

We’ve seen this across projects like:

🖤KFC VR Restaurant of the Future: https://circus360.uk/work/vr-restaurant-of-the-future/
🖤Spotify VR Treasure Hunt: https://circus360.uk/work/spotify-vr-treasure-hunt/
🖤SpaceNK & Tatcha Virtual Product Showroom: https://circus360.uk/work/spacenk-and-tatcha-virtual-product-showroom/
🖤Rolling Stones Virtual Shoppable Store: https://circus360.uk/work/rolling-stones-virtual-shoppable-store/
🖤Merck VR Product Showcase: https://circus360.uk/work/vr-product-showcase/
🖤United Nations Victims of Terror Virtual Exhibition: https://circus360.uk/work/victims-of-terror-virtual-exhibition/

The technology is important, of course.
But the idea is what gives it a reason to exist.

If you’ve got an idea, challenge or campaign that could use an immersive approach, get in touch: https://circus360.uk/contact/

22/07/2026

Immersive storytelling is not only for consumer brands. It can also help institutions, charities, heritage organisations and public bodies make complex stories more accessible.

That’s something we’ve loved seeing through projects like the United Nations Victims of Terror Virtual Exhibition, UK Parliament’s The Two Houses Interactive Learning Experience, Big Ben Renovation Virtual Tour, Palace of Westminster Virtual Palace Tour, English Heritage Interactive History Tour, Royal British Legion WW1: A Virtual History Lesson, and UK Supreme Court A Virtual Education.

These projects all deal with very different subjects.

But they share a similar question:

How do you help people connect with something important?

Sometimes immersive experiences can help make that connection feel more immediate, more human and more memorable.

See more of our public engagement, heritage and storytelling work here: https://circus360.uk/work/

20/07/2026

A great immersive experience needs a lot of things to come together.

A strong idea. A clear audience journey. The right assets. Careful production. Thoughtful design. Technical skill. Plenty of testing.

That’s true whether we’re creating something like SpaceNK & Tatcha’s Virtual Product Showroom, KFC’s VR Restaurant of the Future, UK Parliament’s The Two Houses Interactive Learning Experience, Science Museum’s 360 Venue Tour, or Digital Realty VR Training.

At Circus, our CAROUSEL® methodology helps guide that journey:
Conceive the right idea.
Capture the right assets.
Create the right experience.

The structure matters because immersive projects can be beautifully creative, but they also need to work brilliantly for the people using them.

Want to understand how we shape immersive projects from idea to delivery? Let’s talk:https://circus360.uk/contact/

17/07/2026

Starting a new role can involve a lot of information.
So many links.
So many systems.
So many documents.
So many things to remember.
All necessary, but not always very memorable.

The best onboarding helps people feel ready, not just informed.

Instead of asking people to imagine the workplace, immersive content can help them experience a version of it.

That can be a really useful starting point.

Get in touch to explore how immersive experiences can support people before and after they join, our team can guide you through a whole number of case studies: https://circus360.uk/contact/

16/07/2026

Recruitment is such a human communication challenge. Candidates are not just asking, “Can I do this job?” They’re also asking:

Can I see myself here?
What does the organisation feel like?
What will the experience be?
What makes this opportunity different?

We believe immersive tools can help answer those questions in a MUCH more engaging way.

Projects like Barclays Virtual Graduate Recruitment Tool, Hogan Lovells Virtual Talent Recruitment Experience, O2 Virtual Recruitment Process, Morrisons Virtual Recruitment Experience, Cambridge Regional College VR Course Finder, and Royal Holloway University Virtual Student Experience show how virtual experiences can support talent attraction, recruitment and decision-making.

It’s a way of helping people understand the opportunity before they commit.

Take a look at some work examples:

Barclays: https://circus360.uk/work/barclays-virtual-graduate-recruitment-tool/

Hogan Lovells: https://circus360.uk/work/hogan-lovells-virtual-talent-recruitment-experience/

Morrisons: https://circus360.uk/work/morrisons-virtual-recruitment-experience/

Or get in touch to find out more ➡️https://circus360.uk/contact/

Address

2 Sheraton Street
London
W1F8BH

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+442037642794

Website

https://www.circus360.uk/

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