Joanna Ingram - Intuitive Brand Consultant

Joanna Ingram - Intuitive Brand Consultant I’m a former ad-agency director of 20 years, pranic healer and breathwork facilitator, and also a Human Design 5/1 Reflector.

Preimium Positioning & Messaging expert for intuitive coaches and healers who are ready to elevate their client avatar, raise their prices, and fall back in love with their work. I work with intuitive coaches & healers who’ve outgrown their current clients and offers and have been hiding their unique brilliance while working with misaligned and draining clients…

…and who want to consistently sell

$5k+ offers to more premium, high-frequency clients by repositioning themselves and their signature offer so they can do more of the transformational work they love the most with folks who appreciate the value of their innate gifts. I’m the host of a top 2% podcast, Goals With Soul. I really struggled with burnout after leaping out of corporate and into coaching, and tried all the strategies to get more clients, while feeling more exhausted and lost. Which led me to make massive changes and completely realigning what I did, who I work with, and how I work. My clients are typically frustrated with blending into the crowd, shrinking their message and overdelivering for unappreciative clients. They want to work with clients who deeply value the transformational quality of their expertise, be paid in an expansive way, and gain a reputation in their field. I’ve helped my clients create results like 6-figure launches, fully booked group programs and 10x engagement with their content with my Aligned Client Code Method™️ of blending Messaging, Marketing & Energetics. I do this both 1:1 and within my hybrid Group program, RADIATE. I’m also mum to 3 spirited daughters – and I’m also a ceramicist making pottery for soulful spirits. You can learn how to attract high-value, energetically aligned clients with my free training which teaches you how to sell your intuitive brilliance. https://joannaingram.link/freemasterclass

19/06/2026

Something I find genuinely frustrating about the podcasting industry is that almost all the advice out there was built for big corporations and influencers, and then handed down to coaches and healers as if it applies to them in the same way, and it really, really doesn't.

The whole model, grow your audience, watch your download numbers, chase sponsorships, is designed for people who make money from advertising. More listeners means more ad revenue means more income. That's a media business. It has nothing to do with how a coach builds a profitable practice.

And yet coaches are out there feeling like failures because their download numbers aren't growing fast enough, measuring their podcast against metrics that were never designed for the kind of business they're running, and quietly wondering whether any of this is working.

A podcast that converts one ideal client into a £5k program is worth more to your business than a show with 50,000 downloads and no revenue. That's not a controversial opinion, it's just maths, and yet the industry keeps telling coaches to chase the number rather than the outcome.

You don't need a big audience to make money from a podcast. You need the right people listening to the right show.

I'd love to know, what outcome do you want from your podcast?

18/06/2026

There's something about audio that I don't think gets talked about enough, which is just how intimate it is compared to everything else we do in our marketing.

When someone puts their earbuds in and presses play on your podcast, you are in their ears on their morning walk, or while they're doing the washing up, or on the school run, and there's no algorithm competing for their attention, no other posts sliding past, no notification pulling them away. They chose to spend that time with you specifically, and that creates a kind of connection that a caption or a reel or even a beautifully written email simply cannot replicate.

In my 20 years working at media agencies, the radio station reps were always quick to remind us agency folks of the intimacy of audio, and they were right!

A listener once wrote to me that she felt like I was talking right to her, and that message has genuinely stayed with me for years, because that's it, that's the whole thing, that's what makes podcasting different from everything else. Your voice, in someone's ears, building trust with them on their own time, without you having to be present, without you having to do anything except have recorded that episode at some point in the past.

Coaches and healers have things to say that are too deep for a caption, and most of them are spending the majority of their marketing energy on formats that were never designed for the kind of work they do.

When did you last say something in your business that felt completely, genuinely, unapologetically you?

(If hosting a podcast feels like the right home for your voice and you want to talk it through, I've left the link to book a free Podcast Clarity Call in the first comment.)

18/06/2026

Most of us don't realise how much of our daily conversation is just... complaining.

Not venting about something real. Not processing something hard. Just the ambient, automatic kind. The weather. The traffic. The broken printer. The thing your kid did.

I had such a thoughtful conversation about this with Cheryl Fischer, Certified Life and Mindset Coach and host of the Mind Your Midlife podcast, and it landed differently than I expected.

Cheryl's work is with women in their 40s and 50s, the ones carrying this quiet, low-level dissatisfaction they can't quite name. They can't tell if it's the job, the relationship, the chapter they're in, or something else entirely. But there's a persistent thought that won't go away. This isn't quite it. I think I wanted more than this.

And what she's found, again and again, is that a huge part of what keeps women stuck in that groove isn't the circumstances. It's the narrative running on repeat. The habit of framing things negatively. The automatic reach for complaint as a way of connecting with other people.

She made an observation that I haven't stopped thinking about. Many of the people most actively working on themselves, coaches, therapists, practitioners, personal development enthusiasts, are often the most fluent complainers. Because we've built entire social rituals around it without even noticing.

Cheryl isn't saying skip through tulips and refuse to acknowledge hard things. She's saying the habit is the problem. The unconscious, constant background noise of it.

Her coaching starts somewhere unusual too, with something called the Being Profile, which looks at how you're actually being in the world before any goal-setting happens. Presence. Courage. Vulnerability. The aspects you score lower on? That's usually where the real work is 😌.

Worth a listen if any of this is landing a little too close to home.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: https://podfollow.com/soulful-catalyst-podcast


17/06/2026

In December 2020 I sat at my desk in the middle of a pandemic, staring at the same four walls I'd been staring at for most of that year, and I pressed record on the first episode of Goals with Soul, having absolutely no idea what I was doing and a fairly significant amount of impostor syndrome about the whole thing.

I just knew I had things to say that didn't fit anywhere else, that social media felt like the wrong container for the ideas I wanted to explore, that I wanted to go deep and have real conversations and stop trying to squeeze everything I knew into a caption.

Five years later that show is in the top 1.5% of podcasts globally, I've recorded over 200 episodes, I've had conversations with people I genuinely wondered if I'd ever get in a room with, and I've built something I'm genuinely proud of in a way that I'm not sure I feel about any other part of my marketing.

Then six months ago I launched my second podcast, The Soulful Catalyst, which is already in the top 5% and has directly generated £20k in client bookings, not from sponsorships or a massive audience, but simply from the way it positions me and the relationships it creates through the guest episodes.

I didn't have it figured out when I started. I just pressed record anyway.

What's been stopping you from doing the same?

(I've left the link to book a free Podcast Clarity Call in the first comment if you want to talk it through.)

17/06/2026

What if getting dressed is actually the last step, not the first?

I had such a fascinating conversation with Ellie Steinbrink, Expert Stylist, Personal Brand Coach, and Podcast Host of The Visibility Shift, and I have to be honest, I didn't expect it to go where it went.

Ellie works with female founders and entrepreneurs on their personal style. But she doesn't take them shopping on day one. Or day five. Or day ten. The whole first phase is mindset work, belief work, vision work, before a single item of clothing comes into the picture.

And the reason is something she noticed very early in her work. She'd go through the whole process with a client, the listening, the understanding, the vision. Then the clothes would go on. And in their faces, she'd see equal parts elation and terror. Elated because the vision they'd described had just come to life right in front of them. Terrified because now they had to walk out into the world in it.

That gap, between who someone is becoming and who they still feel like they're allowed to be, is where Ellie does her most important work.

She talks about the women who come to her in midlife, often mid-transition, who've spent years dressing for credibility, for the room, for roles they no longer occupy. The black suits. The always-a-blazer habit. The neutral-coloured wardrobe that made perfect sense in corporate and now feels like someone else's costume.

And just swapping those out for new clothes doesn't solve it, because the beliefs that put them there are still running.

What I found most resonant is how she describes the outcome her clients talk about most. It's not the wardrobe, though that comes too. It's freedom. Freedom from the mental load of not knowing what to wear. Freedom from chasing trends. Freedom from dressing for who they thought they needed to be, instead of who they actually are.

Worth a listen if you've ever stood in your wardrobe feeling completely disconnected from everything in it.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: https://podfollow.com/soulful-catalyst-podcast



Thank you for sharing your incredible insight and wisdom Steinbrink

16/06/2026

The coaches I know who say they don't have time to podcast are almost always spending hours every week creating content that disappears within 24 hours, and I think if you actually mapped out where your content time goes versus what it returns, it would be a fairly revealing exercise.

One podcast episode changes the whole picture, because you record one thing, one fully formed idea expressed at the depth it actually deserves, and from that single episode you have your email for the week, your social posts, short clips, quotes, all of it flowing from one source, nothing starting from scratch, none of that daily staring at a blank screen wondering what to say on Instagram today.

That's the content waterfall, and it means that done right, podcasting doesn't add to your workload at all, it replaces most of it, and what it replaces it with is your best, most considered, most authentically you work rather than the slightly desperate survival content that most of us are producing when we're trying to feed an algorithm that doesn't particularly care whether what we're saying is any good.

My podcasts run on tools that cost almost nothing, an episode takes less than an hour from recording to published once you're in the rhythm of it, and it then sits out there indefinitely doing the quiet compounding work of building trust with exactly the right people.

If the time and the tech have been the reasons you've been waiting, both are more solvable than you think, and a free Podcast Clarity Call is a good place to start working that out.

Book yours here:

15/06/2026

Everyone assumes tech is the thing that stops coaches from launching their podcast, and look, I get it, because every time you want to do something new in your business there's suddenly a whole new bundle of software you're supposed to learn and pay for and somehow master before you can even get started, and that alone is enough to make you quietly put it back on the shelf.

But honestly, when I talk to coaches who've been sitting on a podcast idea, the tech isn't really what's stopping them, and I think most of them know that if they're being honest with themselves.

What's actually going on is something quieter and more personal, which is the worry that they'll pour all that time and energy and vulnerability into creating something and it'll just land in the void, that nobody will listen, that the concept wasn't quite right, that they'll have gone to all that effort for something that turns out not to have been worth it.

And I understand that fear completely, because there are no guaranteed outcomes, there really aren't, but here's what I've noticed from having this conversation over and over again: the coaches who are most worried their concept isn't strong enough are almost always the ones with the strongest ideas, they just haven't had someone sit with them and look at it properly and tell them honestly what they think.

Which is exactly what a Podcast Clarity Call with me is for. You share your idea, I look at it with you, ask the right questions, and give you my honest read on whether your concept is ready, what it needs if it isn't, and what will make your show distinctively and recognisably yours. Most people leave knowing more about their podcast than they'd managed to figure out on their own in months.

The calls are free right now and I have a few spots open.

Book here: https://link.joannaingram.com/widget/bookings/podcast-clarity-call-with-joanna

Q: Why haven't you launched your podcast yet? I ask this with love, because I may already know the answer.A: It feels li...
15/06/2026

Q: Why haven't you launched your podcast yet? I ask this with love, because I may already know the answer.

A: It feels like a lot.

Like something you won't be able to keep up with. Like you'd need a recording studio, expensive equipment, a tech team, sound editing skills you don't have. Like it's going to cost money you don't want to spend and take time you don't have.

So you wait. And meanwhile you keep showing up on social media in the way you've been told to, even though it doesn't really feel like you. Even though the depth of what you have to say doesn't fit in a caption.

Even though you know, you just know, that when people actually hear your voice, that's when something shifts for them.

Here's what I want to tell you…

You don't need a studio. You don't need a team. You don't need expensive software or a complicated setup. You don't need more than an hour per episode once you're up and running. And you don't need any expensive subscriptions.

I run two top-ranked podcasts from my desk (and sometimes even the forest!), with simple tech that costs almost nothing.

And I help coaches and healers launch podcasts that connect them with future clients, elevate their authority, and open doors to opportunities they didn't even know were there.

The content part you already have. You know what your people need to hear. You've always had that…and I'll go so far as to say that it's one of your gifts.

Launching your podcast is really just about pressing the button. Backing yourself and sharing your voice. It's time to get that pod out into the world!

Your podcast might be the most important piece of content you ever create and the time is NOW.

If you've been thinking about launching a podcast and something's been stopping you, just tell me what it is. I'd love to know.

15/06/2026

Most coaches and service providers I speak to have some kind of marketing in place.

A website. Social media. Maybe a lead magnet or two. But it's not converting. Or it's converting, and they're working 24-7, losing clients they should be keeping, and wondering where the money is going.

That gap between effort and results is exactly where Dianne Shelton, Online Growth & Sales System Strategist and founder of Passion Breakthrough, does her best work.

Dianne came from over a decade in IT consulting for Fortune 500 companies. She understood systems from the inside, deeply, and when she moved into the world of small business and coaching, she saw the same problem everywhere. People doing incredible work, but with no infrastructure to support it. No sales pipeline that felt human. No way to retain the clients they'd worked so hard to attract.

Her approach reframes what systems actually means. Not an icky, transactional process of hitting people with automated emails. The kind of system that lets you remember the small details, stay genuinely connected, and operate from your zone of genius rather than constantly getting dragged into the operational weeds.

She works with two groups. Newer entrepreneurs who are fed up with ChatGPT-ing everything and need an actual offer ecosystem. And established business owners who have outgrown what they built and are haemorrhaging revenue through leaks they haven't even identified yet.

In both cases, the first outcome she talks about isn't monetary. It's the restoration of joy. Are you still doing things that light you up? Because that energy transfers to the people around you, and creates a ripple effect that no funnel can replicate 😊.

In this conversation, we explore:

✨ Why human-centred sales systems convert better than anything ChatGPT can produce

✨ The real outcomes her clients experience, including reclaiming joy and freedom alongside revenue growth

✨ What's next for Dianne, including building her team in the Philippines and a future retreat centre

She also has a free revenue quiz at http://passionbreakthrough.com if you want to find out exactly where your revenue is leaking.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: https://podfollow.com/soulful-catalyst-podcast

13/06/2026

A recent study I spotted found that 56% of weekly podcast listeners say podcast hosts are their most influential information source*, which is nearly three times the number who said the same about social media influencers, and I find that statistic genuinely fascinating because I think most coaches are still putting the vast majority of their marketing energy into social media without really questioning whether that's actually where their influence lives.

The people you most want to reach are already in the habit of letting voices into their ears in a way that is fundamentally different from scrolling a feed, they're focused, they're undistracted, they've actively chosen to spend that time with a particular voice, and the trust they extend to that voice is of a completely different quality to the kind of passive attention that social media captures on a good day.

Podcasting builds trust at a depth that scrolling never will, and the research keeps confirming it year after year, and yet the coaching industry keeps telling people to show up on Instagram every day as if that's where the real connection happens.

I'm not saying abandon social media, I'm saying it might be worth asking yourself honestly where your best, most trusted, most influential voice actually lives, and whether you're currently giving it the right platform.

Are you an avid podcast listener?

*Cumulus Media and Signal Hill Insights

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