Joanna Ingram - Intuitive Brand Consultant

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Joanna Ingram - Intuitive Brand Consultant

I’m a former ad-agency director of 20 years, pranic healer and breathwork facilitator, and also a Human Design 5/1 Reflector.

Preimium Positioning & Messaging expert for intuitive coaches and healers who are ready to elevate their client avatar, raise their prices, and fall back in love with their work. I work with intuitive coaches & healers who’ve outgrown their current clients and offers and have been hiding their unique brilliance while working with misaligned and draining clients…

…and who want to consistently sell $5k+ offers to more premium, high-frequency clients by repositioning themselves and their signature offer so they can do more of the transformational work they love the most with folks who appreciate the value of their innate gifts. I’m the host of a top 2% podcast, Goals With Soul. I really struggled with burnout after leaping out of corporate and into coaching, and tried all the strategies to get more clients, while feeling more exhausted and lost. Which led me to make massive changes and completely realigning what I did, who I work with, and how I work. My clients are typically frustrated with blending into the crowd, shrinking their message and overdelivering for unappreciative clients. They want to work with clients who deeply value the transformational quality of their expertise, be paid in an expansive way, and gain a reputation in their field. I’ve helped my clients create results like 6-figure launches, fully booked group programs and 10x engagement with their content with my Aligned Client Code Method™️ of blending Messaging, Marketing & Energetics. I do this both 1:1 and within my hybrid Group program, RADIATE. I’m also mum to 3 spirited daughters – and I’m also a ceramicist making pottery for soulful spirits. You can learn how to attract high-value, energetically aligned clients with my free training which teaches you how to sell your intuitive brilliance. https://joannaingram.link/freemasterclass

19/09/2026

We talk about biz-growth like it's a solo sport. Like the goal is to be louder than everyone else, show up on more platforms, crack the algorithm before it changes again. And I understand why - it's a lot to do with what we're told. Post consistently. Stay visible. Build your audience.

But when I look at the growing businesses I most respect, they stopped trying to out-content everyone and started collaborating instead. They found other people's rooms - already full of the right people - and shared their expertise.

They shared stages, borrowed trust, and built something together rather than quietly competing for the same small slice of attention.

Teaching how to be a sought-after podcast guest is where I live in this world.

It's my specific answer to the question of how you grow without burning out on content that disappears in 48 hours.

When you show up on the right podcast, you're not building from scratch but rather, you're stepping into a room someone else spent years filling, and their audience already trusts you because their host invited you in.

That trust transfers. It's the most underrated thing in marketing right now.

This October, I'm speaking at the Collab & Connect Summit alongside 50+ other business owners who are all answering that same question from their own corner of the business world.

Five days, completely free, every angle of collaboration you can imagine, including bundles, summits, podcast guesting, cross-promotion, partnerships. You get to choose what fits (and bonus points if you explore the podcast guesting talk hosted by yours truly 😁).

I'm on day two, the 6th October. Come and join the conversation.

Grab your free ticket here: https://collab.heysummit.com/?sc=eZxz3jxB&ac=fJKB2DFc

17/09/2026

Why some experts get remembered, and others don't.

It's rarely about who's most experienced. Often the people I work with are wildly over-credentialed, deeply expert, and genuinely brilliant at what they do. And yet somehow someone with half their experience seems more known, more visible, more associated with the work they actually do better.

That's simply not an expertise problem, but a a positioning problem. And closing that gap is what I've been talking about for years.

Which is exactly why the Authority Positioning Summit felt like such a natural fit. On 22nd to 24th September I'll be joining Stephanie Treasure and 19 other experts going deep on what it actually takes to become recognised and trusted in your field.

My session is called From Interview To Authority: The Depth-Led Podcast Guesting Strategy That Attracts Opportunities, Collaborations, and Clients.

In it I'll be covering why positioning comes before pitching, how to show up in an interview in a way that creates clients not just listeners, and how to leverage every appearance so it keeps working long after the episode drops.

All of it completely free.

Register here: https://www.authoritypositioningsummit.com/joanna

So looking forward to this conversation alongside Michelle Vandepas, Sue Clement and Melodie Dewsbury and the rest of this brilliant lineup.

Stephanie Treasure |
Michelle Vandepas | .vandepas
Sue Clement | .clement.92
Melodie Dewsbury | -dewsbury

16/09/2026

What if the most powerful thing you could do for your business isn't another strategy... it's finally being heard?

I've been sitting with this question for a while now. Because in my work as a messaging strategist, the pattern I see most often isn't coaches and healers who lack expertise. It's people doing genuinely extraordinary work who simply don't have a platform to share it.

They're transforming lives. Quietly. Without the visibility their work deserves.

I know this feeling intimately, because it's exactly why The Soulful Catalyst exists.

I've just recorded a special solo episode sharing the full story behind this show - why I created it, where the idea came from, and what I hope it becomes for the coaches and healers who guest on it and the listeners who find their way here.

The short version: I've been hosting my first podcast, Goals With Soul, for several years now, and it's grown into a top 1.5% global podcast. But its format was never built for the volume of incredible people who wanted to share their work. I kept having to say no, and it didn't sit right with me.

At the same time, I was deepening my expertise in messaging, helping coaches and healers articulate their work so it actually lands with the right people. And I realised I had two skills that belonged together.

A podcast platform. And a deep understanding of how transformational work gets communicated 😊.

In this episode, I explore:

✨ Why I created a second podcast and what gap I saw in the space that needed filling
✨ How messaging and visibility are two sides of the same coin for coaches and healers
✨ What it actually means to be on a top 10% globally ranked podcast, and why that matters for guests
✨ Who The Soulful Catalyst is really for, and how to know if you're a fit

If you've ever wondered where this show came from, this one's for you.

And if you're a coach, healer, or transformational practitioner who's been quietly wondering whether there's a platform out there for you... I think you'll find your answer here 😌.

🎧 Search The Soulful Catalyst in your favourite podcast app - available everywhere or listen here: https://podfollow.com/soulful-catalyst-podcast

14/09/2026

I have to tell you about this discovery call I had a few years ago.

So this lovely Life Coach books a call with me, and she's absolutely perfect. Like, exactly the kind of person I've been wanting to work with. We're chatting away, everything's flowing beautifully, and then she asks what working with me actually looks like.

And I just... froze.

Not because I didn't have an offer, but because suddenly I realised I wasn't excited about it anymore, because I knew I was undercharging, and it didn't go deep enough.

I found myself stumbling through this explanation of something that felt completely outdated. The poor woman was probably wondering why I sounded so unenthusiastic about my own work.🤦🏻‍♀️

Honestly, it was mortifying. But also exactly what I needed to hear myself say out loud.

I'd been putting off updating my offer for months because it felt like such a faff (and TBH, I hadn't felt the confidence to raise my game). But that call made me realise how much harder it is to sell something you're not passionate about than to just fix the bloody thing.

So I finally sat down and rebuilt everything from scratch. And it was like... relief. Suddenly I knew exactly what I was selling and why someone would want it. Discovery calls went from feeling like an interrogation to actually being enjoyable (and profitable!) conversations.

If you've been having your own version of that awkward moment where someone asks about your work and you internally wince, you really don't have to stay there. Your offer is allowed to evolve with you.

That's actually what I help inspiring coaches and healers sort out. Not just tweaking what they have, but creating something elevated that they're genuinely excited to talk about.

If this is ringing bells for you, just drop me a line. I'm always happy to chat through where someone's at with this stuff.

There's honestly nothing quite like the relief of having an offer that matches who you've become.

BTW, The weird thing about having an offer you actually love is that people can tell. The energy is completely different when you're excited about what you're sharing rather than apologising for it.

You can find all the info here to see if this is a good fit for you: https://docs.google.com/document/d/15UUOcdYErfXyYY2awHt_Mg_yvB6XB75PheY1sJ_XRCg/edit?usp=sharing

14/09/2026

Q: Why haven't you launched your podcast yet? I ask this with love, because I may already know the answer.

A: It feels like a lot.

Like something you won't be able to keep up with. Like you'd need a recording studio, expensive equipment, a tech team, sound editing skills you don't have. Like it's going to cost money you don't want to spend and take time you don't have.

So you wait. And meanwhile you keep showing up on social media in the way you've been told to, even though it doesn't really feel like you. Even though the depth of what you have to say doesn't fit in a caption.

Even though you know, you just know, that when people actually hear your voice, that's when something shifts for them.

Here's what I want to tell you…

You don't need a studio. You don't need a team. You don't need expensive software or a complicated setup. You don't need more than an hour per episode once you're up and running. And you don't need any expensive subscriptions.

I run two top-ranked podcasts from my desk (and sometimes even the forest!), with simple tech that costs almost nothing.

And I help coaches and healers launch podcasts that connect them with future clients, elevate their authority, and open doors to opportunities they didn't even know were there.

The content part you already have. You know what your people need to hear. You've always had that…and I'll go so far as to say that it's one of your gifts.

Launching your podcast is really just about pressing the button. Backing yourself and sharing your voice. It's time to get that pod out into the world!

Your podcast might be the most important piece of content you ever create and the time is NOW.

If you've been thinking about launching a podcast and something's been stopping you, just tell me what it is. I'd love to know.

10/09/2026

Something Mary Michele Nidiffer said in this week's conversation has been sitting with me.

A client came to her and said: when I look in my closet, I don't see me.

And Mary Michele's response to that wasn't to help her go shopping. It was to help her understand why.

Her explanation is one of those things that sounds simple and then lands somewhere much deeper. We build our wardrobes over time, adding things that made sense when we bought them, for the person we were then, the role we were in, the life we were living. And then something shifts.

Our body changes, or our work changes, or we just quietly outgrow a version of ourselves we'd been carrying around for years. And the wardrobe stays the same.

That gap, between who you were and who you are now, is what she calls the identity gap. And it shows up as the feeling of standing in front of a full wardrobe with nothing to wear. Not because you don't have options, but because none of them are you anymore.

Her work goes into that gap. Through her StyleFinder ID® System, which she developed after clients told her repeatedly that they had no style, she helps women find the language for who they actually are.

Not what's trending. Not the ten things every woman supposedly needs in her wardrobe. Not what your mother told you, or what your ex-partner said once, or the unwritten rule you've been carrying so long you've forgotten it isn't actually true.

The question she teaches her clients to stop asking is, how do I look? And the one she replaces it with is, how do I feel?

Because style isn't performative, she says. When it's real, it's recognition. You see yourself.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: http://podfollow.com/soulful-catalyst-podcast

09/09/2026

What happens when people don't understand your value?

You can be genuinely good at what you do and still not be widely recognised for it. You can have years of experience, real results, and deep expertise, and potential clients can still scroll straight past you.

That gap between expertise and recognition is real. And it's one of the reasons I'm so pleased to be speaking at the Authority Positioning Summit, hosted by , 22nd to 24th September.

I'll be sharing all about the unique benefits of being a podcast guest.

My session is called "From Interview To Authority: The Depth-Led Podcast Guesting Strategy That Attracts Opportunities, Collaborations, and Clients", alongside 19 other experts covering everything you need to become more recognised and trusted in your field.

Because here's what I know: for coaches, healers and consultants whose work is deep and genuinely hard to compress into a caption, podcast guesting is the format that was made for you. It lets people experience the real weight of what you know, in a room that's already full of people who trust the person who invited you in.

It's completely free to attend.

Register here: https://www.authoritypositioningsummit.com/joanna

So looking forward to sharing the virtual stage with Adyna Pressley, Cindy J Holbrook, Mary Struzinsky and many more brilliant experts. 🥰

Stephanie Treasure |
Adyna Pressley | .pressley -k-pressley-264982381
Cindy J Holbrook |
Mary Struzinsky | .struzinsky -struzinsky-lcsw

I

09/09/2026

I've been thinking about something Lisa Mohr said in this week's episode since we finished recording.

She's been teaching Reiki and intuitive development for 31 years. She's trained more than 12,000 students. And when I asked her what all of that has led her to believe is the one thing that would genuinely change the world if we taught it universally, she didn't hesitate.

Energy hygiene.

Not the most glamorous answer. But the more she explained it, the more undeniable it became.

Here's what she means. Almost everything you feel throughout a day that feels difficult, the low mood that appears from nowhere, the anxiety before a meeting, the heaviness you can't shake after a difficult phone call, is not actually yours.

It's a cord connection to another person, or energy you've absorbed from your environment, and it's sitting in your field as though it belongs to you.

Lisa's work teaches people to identify the difference. And once they can, everything changes. Not just their mood, but their relationships, their sleep, their ability to set boundaries, their health, even their physical environment.

She describes it as integrating a sixth sense alongside the five you've always had.

What I found so compelling about this conversation is how evidence-led her teaching is. She doesn't ask people to take anything on faith. She builds demonstrations in from the very first session, so students collect their own proof before they go any deeper. And they do. Over and over and over again.

She's been doing this since she was a teenager, quietly practicing on friends in high school. She saved up at 19 to complete her full Reiki master training, and then built her own system from there, combining Reiki with energy protection from the very start, because she already understood that learning to heal without learning to protect yourself was only half the picture.

If you've ever walked into a room and immediately felt the weight of it, or left a conversation feeling inexplicably exhausted, this episode will give you a new way of understanding why, and what to do about it.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: http://podfollow.com/soulful-catalyst-podcast

08/09/2026

There's a moment in this week's conversation that I keep coming back to.

Skylar Acamesis, Master Medical Intuitive, described what happens when someone has tried everything. The supplements, the protocols, the specialists. They've done the inner work, the somatic practices, the breathwork. And something still isn't shifting.

Her explanation of why changed the way I'm thinking about the body entirely.

From a metaphysical perspective, she explained, disease is rarely what we think it is. It isn't the body failing or letting you down. It's the body doing exactly what it was designed to do: protect you.

The illness is often the perfect storm of images, meanings, and systems the body has constructed to keep a person safe, usually from something far older and deeper than the physical symptom itself.

Her work goes into those systems. Not to dissolve them temporarily, but to replace them with what she calls an unconditional health system, built from each person's specific blueprint. Using a combination of medical intuition, hypnotherapy, and re-imprinting work, she helps clients, and trains healers, to work at the root.

What I found most quietly radical in this conversation is the idea that health belongs to us. Not to the system that manages it. Not to the experts we defer to. Not to the diagnoses we're handed and carry around for years. The answers, Skylar says, were always closer than we've been taught to believe.

She was diagnosed with Hashimoto's at 10 years old. What followed was years of searching externally, pushing through, and eventually the realisation that the thing she'd been looking for was already available, inside her own kitchen, inside her own body, inside her own capacity to listen differently.

It's a conversation I'd recommend to anyone who's done everything right on paper and still feels stuck. Or anyone working in the health and healing space who wants to understand what's possible when you go deeper than the symptom.

🎧 Search The Soulful Catalyst in your favourite podcast app, available everywhere, or listen here: http://podfollow.com/soulful-catalyst-podcast

07/09/2026

There's a quote I hadn't heard before this conversation, and it stopped me completely.

"Some doors only open from the inside. And breathwork is the key to unlock those doors."

My guest this week, Russell Kimberly, Trauma-Informed Breathwork Coach and Ta**ra Facilitator, has built his entire practice around that idea. And he came to it the hard way.

Ten years clean and sober, working a diligent recovery programme, Russell kept hitting a wall of depression he couldn't get past through therapy or 12-step work alone. The guilt, the shame, the body dysmorphia he hadn't even known men could experience. All of it sitting there, stuck.

So he started looking for something different, found ta***ic practitioners in Santa Barbara, and had his first experience of conscious connected breathwork. The emotional releases that followed had been in there for years. He didn't even know where they were coming from.

He trained for two years, started working with veterans with PTSD, and then with anyone seeking deeper reconnection with themselves. What he describes in this conversation about what actually happens in the body during a breathwork session is quietly extraordinary. Dopamine, serotonin, endorphins, oxytocin, all beginning to flow naturally within the first fifteen minutes, without medication, without being pushed.

The thinking brain softens. The body becomes free to let go of what it's been holding.

The Department of Defense, not an organisation known for its openness to alternative approaches, is quietly prescribing breathwork to soldiers with PTSD. The success rate, Russell says, is close to a hundred percent within the first three months. The symptoms haven't returned after a year.

Worth sitting with.

🎧 Search The Soulful Catalyst in your favourite podcast app, or listen here: https://podfollow.com/soulful-catalyst-podcast

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http://www.iamjoingram.co/, https://joannaingram.link/invitation, https://joannaingram.link/freemasterclass

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