GSM Collective

GSM Collective GSM Collective is an independent full service digital agency, with particular specialisms in luxury

13/04/2022

💿 Track of the week 💿

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08/04/2022

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Grow online with 🌐
08/04/2022

Grow online with 🌐

08/04/2022

🎶💿 Track of the Week 💿🎶

5 Digital Marketing Trends for 2022 ✅🚀1️⃣ Digital media spend continues to increase 📈The pandemic has disrupted shopping...
10/02/2022

5 Digital Marketing Trends for 2022 ✅🚀

1️⃣ Digital media spend continues to increase 📈

The pandemic has disrupted shopping habits, rapidly accelerating the adoption of e-commerce. Businesses have responded by investing in new technology, infrastructure and advertising which is set to continue throughout 2022 and beyond.

It’s predicted that advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022.

2️⃣ Video is the content medium of choice 📹

In a recent survey, 74% of marketers advised that video has a better ROI than static imagery. The rising number of video ads, channels and live streams are generating superior engagement across markets.

Consider the strengths and weaknesses of each platform to your business before building your social strategy.

3️⃣ Businesses embrace social messaging apps 💭

Over 56% of global messaging app users say they have messaged brands to get more information during the buyer’s journey. People now expect businesses to have a presence on messaging apps as a direct and easy way to interact.

Social messaging apps are another opportunity for businesses to incorporate a conversational marketing strategy.

4️⃣ Brands look towards greener marketing strategies 🌿

Brands focus more on developing and advertising products based on their environmental sustainability credentials than ever before. Also known as eco-marketing or environmental marketing.

5️⃣ User-generated content to build brand credibility 🤳

User-generated content is a compelling way to build your brand's social credibility and it’s relatively inexpensive and easy to maintain.

Let us know your thoughts and marketing predictions for 2022 below! 👇

If you’ve been wondering how to leverage social media advertising to your advantage, look no further than these 5 top ti...
19/01/2022

If you’ve been wondering how to leverage social media advertising to your advantage, look no further than these 5 top tips to deliver impactful ads for your business:

1. Take a moment to think about which are your most important channels and how you can use them to your advantage. If you’re a small business, resources may be limited, so instead focus your efforts on the most important platforms whilst your business is still growing.

2. Specifically target your most relevant and valuable audiences, but first you need to understand who these audiences actually are. Start by compiling the data you have on existing customers and dig deeper with social media analytics. You’ll start to paint a clear picture of who your target audiences are and how to go about targeting them.

3. Rather than creating just a single version of your ad asset/copy and hoping they perform well, try creating multiple ad versions and approach each campaign as an opportunity to learn about your audience. The insights multiple ad variants provide are crucial to understanding what resonates best with your audience, allowing you to improve your creative and performance each time.

4. Building an effective landing page sounds simple, but it takes some planning and consideration to get it right. Understand the key objectives for the page and any actions you want people to take once they are on the page.

5. Each social media channel offers built-in analytics to show you what’s working best and areas for improvement. Analyse this data on a regular basis and implement changes where necessary to give your ads the best opportunity to achieve your goals.

Social media advertising is one of the most profitable forms of digital advertising out there right now. With around 2.8 billion people using social media 🤯 it’s a marketing opportunity every small business should be taking advantage of! 🚀

Just some of the Digital Marketing services we proudly offer. Find out more info on our website, link in bio!
14/01/2021

Just some of the Digital Marketing services we proudly offer. Find out more info on our website, link in bio!

is a london based full service digital marketing agency. Boost website traffic, sales and revenue with a bespoke market...
05/01/2021

is a london based full service digital marketing agency. Boost website traffic, sales and revenue with a bespoke marketing strategy.

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