Uncommon Sense

10/09/2026

A year ago today, Charlie Kirk was tragically killed at a campus event in Utah. He was just eighteen when he co-founded Turning Point USA from his parents' garage in Illinois, with nothing more than conviction and a willingness to argue his case in public.

What grew from that was a daily show reaching up to 750,000 downloads a day, and campus debates where he fearlessly took on any student willing to challenge him, right through to the end.

Today, we reflect on his legacy, and his contribution to American conservative media.

Read the full piece:

A year after Charlie Kirk's death, how a show built in his parents' garage grew into one of America's biggest podcasts, and why his influence hasn't faded.

07/09/2026

4,000 jobs go at Jaguar Land Rover, and the official causes are Chinese competition, a cyberattack and American tariffs. All real. All somebody else's fault.

Here is the part the list leaves off. A company with two brands has two ways to absorb a shock. JLR spent eighteen months with one, because Jaguar was busy becoming interesting instead of load-bearing. You can afford to lose one kidney. What you cannot afford is anything happening to the other.

The official causes of 4,000 redundancies were all somebody else's fault. The two that weren't are the ones nobody at the top will pay for.

07/09/2026

In 2025, GB News overtook Sky News to become Britain's number one commercial news channel, ending Sky's 36-year hold on the sector. Behind that title: 3.3 million monthly users, 4.1 million page views and 2.81 million subscribers, with digital video views and streams up 230 per cent year on year.

It is a channel winning both trust and share at once.

Want to explore a partnership with GB News? Start the conversation with our team today:

https://www.uncommonadspace.com/contact-us/

04/09/2026

First the laces. Then the comb. Then the apple.

In the Grimm version of Snow White, the queen never sends anyone. She comes to the door herself, disguised as a pedlar, with something to sell. Snow White opens the door all three times, because the woman standing there does not look like the queen.

Every generation gets its corset. Ours is sold by people who do not look like advertising.

Our new piece looks at who sets the standard, who sells the fix, and what influencer marketing changed.

Cosmetic marketers no longer wait for a problem to appear. They sell her the problem before she has one.

01/09/2026

What makes a publisher worth advertising with? An audience that actually pays attention. The Free Press delivers serious reporting, long-form essays and substantive interviews across politics, culture and foreign affairs to 4M monthly users, racking up 7.4M monthly page views.

Want your brand in front of that audience?

Get in touch.

https://www.uncommonadspace.com/contact-us/

27/08/2026

This week we're spotlighting The Free Press.

Readers and listeners come to them for serious reporting, long-form essays and substantive interviews spanning politics, culture and foreign affairs, and they keep coming back: 4M monthly users and 7.4M monthly page views, with a 55% engagement rate to match.

That's an audience that reads rather than skims. If your brand wants to reach them, Uncommon Ad Space can help.

Get in touch to find out more:
https://www.uncommonadspace.com/contact-us/

24/08/2026

"Brands sell things. That’s the job. A harder and more honourable one than the purpose industry admits. A manifesto is what you write when you’ve run out of reasons for anyone to buy your product."

The graveyard of fallen brands is growing. And increasingly, the cause of death looks the same: ideology.

Read our latest article.

A tour of the brand graveyard, where the epitaphs all read the same: we stopped selling to the people who were buying.

19/08/2026

Your brand is not a manifesto. Written badly enough, it becomes an epitaph.

We went through the wreckage of the century's most expensive rebrands, and not everyone will like the conclusion:

A tour of the brand graveyard, where the epitaphs all read the same: we stopped selling to the people who were buying.

18/08/2026

Publisher Spotlight: Modern Wisdom

Modern Wisdom turns big ideas into practical advice, and its listeners do not just tune in, they act. 4.34 million subscribers. 3.2 million monthly views. 1.15 billion views total.

This is an audience of self-improvers who trust one voice enough to change how they think and what they buy. If your brand wants that kind of attention, Modern Wisdom has space for you.

Interested in sponsoring? Contact us today: https://www.uncommonadspace.com/contact-us/

11/08/2026

“The reality is that podcast advertising has never succeeded simply because people couldn’t skip it. It works because of something far more powerful: trust.”

In our piece below, we discuss what Spotify’s new “skip ahead” button really means in the world of podcast advertising.

Read here:

Spotify is testing a podcast ad skip button. It won't kill sponsorship, because trust, not attention, was always doing the work.