Uncommon Sense

20/02/2026

The uncomfortable reality for parts of the advertising industry is that biology still matters.

There is a reason the peacock evolved that tail.It is heavy, impractical, metabolically expensive and makes him easier to spot by predators. From a narrow survival perspective, it is a liability. And yet it persists. Not because nature is irrational, but because survival is only half the evolutionar...

10/02/2026

The biggest myth in marketing today is that people buy ‘sustainable’ products out of principle. They don’t.

Oatly, the Swedish oat-milk darling once hailed as the future of ‘ethical capitalism’, has finally said the quiet part out loud. In its latest earnings call, CEO Jean-Christophe Flatin admitted that the company’s climate messaging had backfired. Years of what he called “doom and gloom” tal...

03/12/2025

Flying cars, utopias, and no bills. The Left’s sales pitch is irresistible.

Reality? That’s the Right’s challenge.

Lee Taylor on why truth is harder to sell.

With manifestos resembling glossy brochures for competing fantasies, the Left lures in voters with impossible promises. The Right, with its stress on freedom and responsibility, has a tougher sell, says Lee Taylor.

21/11/2025

John Lewis’ Christmas ad is a cultural breath of fresh air.

Our founder, Lee Taylor, breaks down why it shows the power of storytelling - and why many brands are still too scared to take risks.

11/11/2025

“You can't watch an episode of Gardeners' World without being told that climate change is apocalyptical and that we're all going to die.”

Our founder, Lee Taylor, argues that the BBC’s ideological capture goes far beyond the newsroom - and that only the free market can truly fix it.

05/11/2025

Because humour is our country’s Second Amendment.

The ban on Ricky Gervais's billboard saying "Welcome to London, don’t forget your stab vest" shows we are no longer free, says Lee Taylor. It turns out you can be stabbed on your commute but not joke about it.

04/11/2025

After years of overly “progressive” Christmas ads, John Lewis has finally struck the right chord - literally. No forced diversity, no fake festivity. Just a moving story of a father, a son, and the timeless power of music.

If you can't find the words, find the giftWe don’t always know how to say how we feel. Not out loud. Not properly. But then comes Christmas and something in ...

28/10/2025

Take a stroll through a golden era of advertising. Our latest piece reflects on how 1980s campaigns shaped women’s aspirations, beauty and ambition.

Reflecting on a decade where advertising embraced aspiration over ideology

22/10/2025

We recently helped The Hub launch Hub AI - a powerful, reader-first tool that combines journalism and intelligence.

Hub AI knows everything - so you can ask it anything.

https://www.uncommonsense.co.uk/2025/10/22/the-hub-a-strategic-partnership/

22/10/2025

Our Account Director vacancy stands as an excellent opportunity to define how our clients experience Uncommon Sense - building trust, delivering impact, and steering campaigns that deliver real business outcomes.

We are seeking a proactive and strategic Account Director to join our team. This role is especially well-suited to someone with an interest in the shifting political and cultural landscape of the Western world.

20/10/2025

Victoria’s Secret’s journey over the past several years serves as a cautionary tale about the dangers of tampering with a brand’s core identity. In the late 2010s, a progressive mist drifted through the corridors of every major brand. But now, that mist is beginning to lift. Perhaps, at last, the twinkling “Angel era” can be released from its gilded cage of progressivism – and step once more into the light. After all, millions of loyal customers would celebrate such a return.

15/10/2025

Tired of working for a company that devotes more time to hanging up flags than prioritising its employees' career goals?

Apply for our vacancy below.

We are seeking a proactive and strategic Account Director to join our team. This role is especially well-suited to someone with an interest in the shifting political and cultural landscape of the Western world.