01/09/2022
⬇️ How to understand who your customer is? ⬇️
Here are a few easy ways to get insights into your customers and understand your audience:
1) Talk to current customers
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It's a great way to understand why your buyers do what they do, their decision-making and buying process. It's an easy way to build relationships with existing customers while leveraging new relationships. Have a conversation with them and gain insights into pressing questions.
2) Continually test your messaging
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Whether emails, social media posts, web updates - keep testing headlines, opening lines, call to action phrasing, urgency, timing etc. Always check what worked best and produced more return, replies, purchases, email opens etc.!
3) Check your web analytics
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Regularly check your website stats and gain insights into precious data about what time of day your customers are most active, what age they are, are they more male or female, their location, what brought them to your website (i.e did they land on your website through clicking a link from your Facebook? or did they find you on Google?)
4) Study your competitors
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Your competitors are most likely to have done some audience research too and alined their content strategy accordingly. Check out what they write about on social media, who follows them, what kind comments and questions they are asked.
5) Be present on social media
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Stick to a couple rather than many platforms. Choose those social media networks that are more popular with your audience. Prioritize quality posting rather than quantity. Engage regularly, participate in groups discussions. Don't just promote yourself all the time.
6) Attend local events and networking get togethers.
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The more people you talk to, the more you understand their Whys!
🙋♀️Would you add anything else?🙋♀️