U DOX

U DOX U DOX creates work to challenge the orthodox. Next-gen creativity delivering competitive edge.

11/06/2026

What’s a Havaianas summer without proper Brazilian music? 🇧🇷🩴

As part of the Havaianas Euro Tour, we teamed up with NTS to bring authentic Brazilian sounds and vibes to Paris, Milan and London, with local DJs bringing the energy in each city.

Good music, good people and plenty of Havaianas.

Summer is back and we’re already getting nostalgic 😅☀️Last year we popped up with across Paris, Milan and London. Three...
04/06/2026

Summer is back and we’re already getting nostalgic 😅☀️

Last year we popped up with across Paris, Milan and London. Three cities, three days, thousands of flip-flops. Taking over some of the best spots in the city, we brought the energy and created something that felt genuinely special each time.

Customisations, cold refreshments, Brazilian music, and a space for people to hang out. Bringing Brazilian ginga to the middle of Europe 🇧🇷 🩴 First post of many!

It’s cooling season 🥶 Not a single oyster went to waste in the making of this shoot!
28/05/2026

It’s cooling season 🥶
Not a single oyster went to waste in the making of this shoot!

21/05/2026

Reimagining our wasp motif, pulled from the archive and projected onto an original U DOX jacket and our ref library built over the last 25 years.

19/05/2026

Craft, collaboration and cultural inspiration. Happy scrolling xx

14/05/2026

We’ve been outside. Just tryin to get the new website out there 👉👈 Something new for you to look at on the toilet.

12/05/2026

Inside the process behind Metallic Data, a uniquely fragranced candle imagined and crafted in-house. A tangible addition to our Not For Sale series, a space for experimentation, pushing craft through the U DOX perspective.

April’s hyper.linked** explores the soothing embrace of *normal* content within a sea of AI bots, disconnected brands an...
07/05/2026

April’s hyper.linked** explores the soothing embrace of *normal* content within a sea of AI bots, disconnected brands and influencer falsities.

When life comes at you, Stanley 1913 comes in CLUTCH. Emotional support bottles just got cuter. Shouts to everyone invol...
30/04/2026

When life comes at you, Stanley 1913 comes in CLUTCH. Emotional support bottles just got cuter. Shouts to everyone involved (including ‘Smudge’ the gentle giant)🐾

Paris, Milan and London aren’t the only places shaping fashion. During last year’s fashion week, we worked with UGG to l...
28/04/2026

Paris, Milan and London aren’t the only places shaping fashion.
 
During last year’s fashion week, we worked with UGG to look beyond the usual hype, shining a light on the cities that get lost in all the noise, the cities where real style is being expressed.
 
We took a trip to Manchester and Marseille to see what people are actually wearing, and how they make it their own, shaped by where they’re from, their culture, and their vibe.

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