https://www.facebook.com/104005612406893/

Storo

Moving Stories to Connect, Inspire action, Drive Change | Visual Storytelling | Film | Images | Advertising Stories connect, transform, and educate.

STORO is a visual storytelling studio for purpose-led people and brands founded by director, creative producer, and photographer Riccardo Sai. Bringing together a dynamic pool of creatives with a shared ambition for empowering change, STORO exists to create meaningful visual narratives for leaders seeking to have a social and environmental impact, inspire action, and do good. Stories beyond words

are at the heart of our mission. They make you memorable. They spark empathy. And they can absolutely change the world. Stories are the most powerful way to relate to, engage with, and inspire your audience. And they unfold when images move. We produce photography, film, and other visual tools that empower change-making individuals and brands to tell their stories in a way that stands out. As a team, we have helped some of the most purpose-driven organisations in the world to amplify their message and increase their reach including The Home Office, UNICEF, the Gorilla Organization, the Red Cross, the BBC, the Green Party of New Zealand, and the European Union. The goal of STORO is to move people in a new way. To inspire them to see the familiar with new eyes. To raise the profile of change-makers. To put them centre stage and amplify their voices. To bring their stories to life with vibrancy and authenticity. To add beauty and immediacy to what’s before us all, and with it, new dimensions and depths to how we see the world. If you are ready to tell your story, get in touch.

05/06/2026

There is a pattern we keep seeing. 𝗧𝗵𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿. 𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝗻𝗼𝘁.

We deeply respect António Guterres. Not just as a politician or the Secretary-General of the UN. As a human being who genuinely cares, and who keeps showing up, week after week, with the same urgency and the same honesty.

The thing is, his voice is powerful. His words are right. And yet, in the current geopolitical climate, it is not enough.

𝘍𝘢𝘤𝘵𝘴 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩. 𝘋𝘢𝘵𝘢 𝘪𝘴 𝘯𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩. 𝗘𝘃𝗲𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗿𝗴𝗲𝗻𝘁 𝘁𝗿𝘂𝘁𝗵, 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱 𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿, 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗼𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗮𝗰𝘁.

People do not act because they understand something intellectually. They act because something lands emotionally, personally. Because a story made them feel it, not just know it.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗰𝗮𝗿𝗲? 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗰𝗿𝗶𝘀𝗶𝘀 𝗳𝗲𝗲𝗹 𝗿𝗲𝗮𝗹 𝗮𝗻𝗱 𝘂𝗿𝗴𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗹𝗼𝘀𝗲?

We do not have a neat answer. But we do believe the solution is not more data or more reports. It is more stories. Creative, honest, beautifully made stories that connect the crisis to real lives, real places, real futures.

So when we watch Guterres speak with that quiet, relentless conviction, we do not feel hopeless. We feel more determined.

𝗪𝗲 𝗻𝗲𝗲𝗱 𝗻𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗮𝘆𝘀 𝗼𝗳 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀. 𝗕𝗼𝗹𝗱𝗲𝗿 𝗼𝗻𝗲𝘀. 𝗢𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗶𝗻𝗴 𝗵𝗼𝗽𝗲 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆.

This is what we stand for at STORO.

02/06/2026

Most impact reports disappear unread.

Not because they're not good. Because nobody's telling the story inside them.

The sustainability team has the data. The design team makes it look clean. But somewhere between the research and the PDF, the actual narrative gets buried.

STORO spends a lot of time in this gap. And it's actually one of the most fixable problems out there.

Treating an impact report as a starting point instead of a destination changes everything. It means the data doesn't die on page one. It means the stories that could actually move people finally get told. It means sustainability and comms finally talk to each other.

We wrote something about this. Link here https://www.storo.co.uk/thinking/your-impact-report-is-not-the-story-its-where-the-story-starts

01/06/2026

It was very hot the other day. One of those London days where nobody knows what to do with themselves.

We were at a meditation session. And we noticed a man with a huge scar under his knee.

𝘞𝘦 𝘤𝘰𝘶𝘭𝘥𝘯'𝘵 𝘴𝘵𝘰𝘱 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘪𝘵.

And that's quite interesting about human nature. When we drive past a car accident, we slow down. We look. Horror has a genuine magnetism. It's not a coincidence it's one of the most successful genres in film.

But we're equally drawn to sunsets. To animals. To beauty. The same wiring pulls us toward both.

So what does that mean for impact communications?

For years, there's been a well-worn playbook in the environmental and social impact space. Malnourished children. Climate disaster footage. The distressing image as the hook. There's still a place for that. But it can't be the only story. And it's stopped working the way it once did. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘄𝗮𝘆.

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘄𝗲 𝘁𝗮𝗹𝗸𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲?

The community that got clean energy for the first time. The startup that cracked a piece of the puzzle nobody else had. The organisation moving the needle, quietly, without anyone telling their story yet.

𝗪𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗿𝗲𝗮𝗺. 𝗪𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲. 𝗧𝗵𝗮𝘁'𝘀 𝗵𝗼𝘄 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝘀 𝘀𝗵𝗶𝗳𝘁.

Are you defaulting to fear because it feels safe, or are you brave enough to tell the story people want to carry with them?

𝗛𝗼𝗿𝗿𝗼𝗿 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲. 𝗕𝘂𝘁 𝘀𝗼 𝗱𝗼𝗲𝘀 𝗵𝗼𝗽𝗲.

What do you think? 👇

30/05/2026

Be bold

23/05/2026

The most important work happening right now is in climate, energy and the slow rebuild of how we make things. Most of it is still told in language no one outside the industry can follow.

That is one of the reasons we will be at Reset Connect London on 23 and 24 June at ExCeL.
7,500 people. 400 speakers. The investors, founders and policy makers shaping the next decade of net zero, all in one room.

We will be there listening. Looking for the people doing the work, and thinking about how it gets told.
Will you be there too? Send us a note. Coffee, a corridor conversation, or a proper sit-down. We are always glad to meet people who care about this work.

17/05/2026

A few months ago, our founder Riccardo got a call from creative collaborator Bryce Groves, asking if STORO would support a project for 𝐊𝐢𝐰𝐢𝐬 𝐢𝐧 𝐂𝐥𝐢𝐦𝐚𝐭𝐞.

𝐖𝐞 𝐝𝐢𝐝𝐧'𝐭 𝐭𝐡𝐢𝐧𝐤 𝐭𝐰𝐢𝐜𝐞.

The brief was ambitious. A book. More than thirty contributors writing articles from New Zealand to the UK. Local creatives commissioned to produce original photography to sit alongside the words. A creative team curating every detail of the design so the final object would feel as considered as the ideas inside it.
A few months later, the book was published. Launches followed across New Zealand and London, and we were proud to contribute photography and be part of the UK 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚𝐭 The Conduit.

It was a full house. Editor Tessa Vincent opened the evening with a focus on indigenous wisdom, pragmatic solutions, and innovation. Marie Guerreiro spoke about human connectedness and how it shows up in active and public transport. Lindy Fursman made the case for investing in smart overseas emissions-reduction projects. Thanks also to John Lang and to Georgina Beasley, who pulled all the threads together as MC.
Working on this reminded us of something we have been saying for a long time.

𝐈𝐟 𝐰𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐚 𝐝𝐫𝐲, 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥, 𝐮𝐧𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐰𝐚𝐲, 𝐰𝐞 𝐝𝐨𝐧'𝐭 𝐠𝐞𝐭 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞. People don't move. The story doesn't land.

So much of communication today is digital. Sitting in a room, holding a printed book, listening to authors speak, watching strangers form their own opinions in real time, was a quiet reminder that print, craft, and human gatherings still matter. Maybe more now than before.

𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭𝐬. 𝐈𝐭 𝐢𝐬 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬.
Huge respect to Bryce, Tessa, and the whole team for the care and attention to detail that went into this.

Proud that STORO got to support a project that proves what bold, beautifully crafted communication can do for important work.

12/05/2026

Your story is worth it. Don't hide it. Use it. Get it out there.

A few years ago we noticed something simple.

People take photos on their phones of things they like.

Then we found out you could share those photos on Google Maps.

So we did.

Sometimes with a short review. Sometimes just the image.

A few weeks later, Google sent one of those little updates.

Some of the photos had taken off.

Not 12 views. Not 87.

Thousands.

Then tens of thousands.

And we remember thinking:

Wait. These were sitting in a camera roll.

For a few months, we kept going.

We shared places we valued. Places we admired. Places that deserved to be seen by more people.

Sometimes even the most hidden gems.

And it taught us something we still think about:

The camera matters less than the eye.

The eye decides what gets framed in.

And just as important, what gets left out.

That's the part people pay for.

Not the phone. Not the lens. Not the app.

The judgment.

The taste.

The years of noticing what others miss.

Your camera roll is probably full of proof.

Proof of what you care about. Proof of what you notice. Proof of the places, people and projects you think deserve attention.

Phone shots have their place. They're immediate. Honest. Easy to share.

But there's a moment where the story you're telling deserves more than a quick snap.

That's when you bring in someone whose eye you trust

Someone who can see what to frame in, and what to leave out, for the audience you're trying

So here's the question:

What story is sitting in your camera roll that the world should have seen by now?

And is it time to put a trained eye behind it?

23/04/2026

Today is the day. Storo relaunches as an impact story agency.

New website. New proposition. And a thought we keep coming back to.

Most organisations doing vital work don't actually have a story problem. The real problem is almost always clarity. Not mission. Not impact. Clarity.

The mission is stated. The impact is real. The work is genuinely important. And still, something doesn't land. Conversations that should create momentum stay polite. Ideas that deserve attention get explained perfectly and then quietly forgotten.

The thing is, people don't act on information. They act on what they feel. And most important work, in the way it gets communicated, arrives flat.

So that is the gap we exist to close.

We move people with stories that matter. That has always been the heart of what we do. We've just spent the last few years learning how to say it properly.

We are proud of everything we have built so far. The clients who trusted us. The partners who have been part of this journey.

And we are genuinely excited about what comes next.

Have a look at the new website. See the work. See the three things we focus on: story strategy, story making, and story skills.

www.storo.co.uk

If any of it feels uncomfortably familiar, you'll know where to find us.

Riccardo and the Storo team

15/04/2026

𝗧𝗵𝗲 𝗵𝗲𝗮𝗱 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱 𝗮𝘁 𝗧𝗼𝗻𝘆'𝘀 𝗖𝗵𝗼𝗰𝗼𝗹𝗼𝗻𝗲𝗹𝘆 𝘀𝗮𝗶𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿'𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗪𝗲𝗲𝗸 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗯𝗲𝗲𝗻 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘀𝗵𝗮𝗸𝗲.

She told the story of when one of their suppliers got caught in a child labour scandal. Tony's was suddenly all over the news for the wrong reasons.

Most companies would have gone quiet and controlled the message. Waited for it to pass.

Tony's did the opposite. They said, "We didn't know, and we are sorry. But we are going to fix it. And you can watch us do it."

She called it 𝗿𝗮𝗱𝗶𝗰𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆.

We have been thinking about those two words ever since.

Because transparency should just be normal. In any relationship, personal or professional, it should be where you start. But it is not. Too many brands still prefer to mislead, to manipulate, to create needs that don't exist. And too many organisations doing genuinely good work stay quiet because they are worried someone will pick it apart.

That is 𝗴𝗿𝗲𝗲𝗻-𝗵𝘂𝘀𝗵𝗶𝗻𝗴. And it is everywhere.

The fact that we need the word "radical" in front of transparency in 2026 tells you quite a lot about where we are.

But here is what we keep coming back to.

When you pair that kind of honesty with a mission that goes beyond profit, something shifts. People get on board. Employees, customers, partners. Not because of a campaign, but because they trust you. And trust builds loyalty, culture, and longevity in ways that no ad budget ever will.

Transparency is the most powerful story a brand can tell. Not because it makes you look good. But because it is the foundation of every story that actually matters.

And those are the stories that move people.

Have you seen a brand handle a crisis with honesty and come out stronger? We would love to hear your example.

18/03/2026

𝗦𝗼𝗺𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗵𝗲𝗮𝗿𝗱.

We are excited to share the second film we produced at Storo for the National Energy System Operator.

This was the highlight of our end-of-year.

National Energy System Operator is the body responsible for running Great Britain's electricity system. Their Power Responsive programme exists to unlock and grow demand-side flexibility across the country, helping businesses, providers, trade bodies, and market actors make flexibility accessible, valuable, and simple to adopt.

Why does flexibility matter?

Flexible electricity use helps Britain balance the grid more efficiently, reduce system costs, integrate more renewable generation, and cut carbon.

It plays a direct role in achieving Clean Power 2030, , and a more resilient energy system. The Power Responsive team engaged us to create a strategy and a campaign of three films to share the Demand Flexibility Service, which plays a significant role, as described by the UK Government

We developed a communication strategy using the power of storytelling.

The campaign is called "𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝘀 𝗢𝘂𝗿 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗼𝘄𝗲𝗿."

Three films. Used on social media and at events to drive engagement.

🌍 This project is close to our heart.

Important stories deserve to be heard.

Too many organisations doing vital work struggle to communicate it in ways that move people and drive change.

Storo exists to change that.

Our mission is simple: making stories that matter impossible to ignore.

We turn complex impact narratives into powerful campaigns that challenge, inspire, and mobilise audiences to act.

𝗧𝗵𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗳𝗼𝗿 𝗡𝗘𝗦𝗢 𝗶𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘁𝗵𝗮𝘁.

Address

London

Website

facebook.com

Alerts

Be the first to know and let us send you an email when Storo posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in London?