Inzone Consumer Insights

Name: Inzone Consumer Insights
Address: London, GB
Telephone: +442082004924

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Inzone Consumer Insights

InZone is a consumer insights agency that specialises in 'youth culture'. We help brands reach their potential through purposeful & authentic consumer insights.

Our dynamic team of researchers come from the same zone as your consumer. They grew up surrounded by local art, music, fashion & sports; so their voice of the streets is truly authentic and unfiltered. Complimented by and founder/managing director (along with his business consultancy team) who have a combined 20+ years of experience working directly with the consumer for globally recognised and cu

lturally relevant brands. At InZone we have a passion for content creation and are constantly inspired by social generation of absorbing content in a very real and engaging way. Therefore you will receive your project in a format that will allow you to feel more connected and immersed into your brief. Once the insights are delivered, we will be able to help you translate it into purposeful strategic direction that is true to the consumer. We are a London based agency that works across EMEA. From city to city we have partners that will bring the local voice right to your doorstep. We are the pulse of the city.

24/01/2022

Check out our latest episode of street talks, discussing gender inequality within the music industry.

Full vid on IGTV.

07/12/2021

Check out our latest talent spotlight episode with Geeky Cassie.

Full vid on IGTV.

22/11/2021

Sexism and harassment that takes place during online games is very real. Out of fear, many women often find them self turning their mic off or just avoiding certain online multiplayer games altogether. The ability to hide behind a gamertag creates privacy, but it also creates problems.

Reach3 Insights just released the results for a recent survey they did when they interviewed women on the issues they face within the industry.

19/11/2021

Sexism in gaming! InZone takes to the streets to talk about the many issues of sexism within gaming and what needs to be done to tackle these issues.

Full video on our IGTTV

18/11/2021

In celebration of LatinX Heritage Month (15.09 - 15.10) we hear from on what it means to be LatinX.

Around a quarter of a million Latin Americans live in the UK, with over half (145,000) in London. The Latin American population is one of the fastest-growing migrant populations in London, with two-thirds having arrived since 2000. Latin Americans are the largest and fastest-growing migrant group right here in Lambeth.

Latin American migration to the United Kingdom dates back to the early 19th Century. Up until then, the United Kingdom’s Latin American community was not particularly large. 2,500 exiles from Chile were the first large group of Latin American migrants to arrive in the UK, they settled in London in the early 1970s; they consisted of businessmen, professors, and students who had fled their home country due to the ongoing political instability.

Chile wasn’t the only source of Latin American refugees in the 1970s, many individuals who migrated from Argentina, Bolivia, Colombia, and Ecuador also requested the right to asylum in the UK.

Due to the Spanish financial crisis, Britain also became one of the favourite European destinations for some of the roughly 1.4 million Latin Americans who had acquired Spanish citizenship. We have seen numbers increase significantly in London throughout the years. Latin Americans can be found in every London borough with most living in Inner London.

The 2011 census was adjusted up to 2013, this showed that there were 145,000 Latin Americans in London making them the second-fastest-growing non-EU migrant population, and 250,000 in the UK. Across both periods, Brazilians and Colombians were the two largest nationality groups with sizeable proportions of Ecuadorians, Bolivians, Peruvians, Argentinians, Mexicans and Venezuelans.

Estimates vary as they are still not a recognised ethnic group but a Foreign and Commonwealth Office report suggested that there were between 700,000 and a million Latin Americans in the UK.

Thanks to for educating us.

17/11/2021

Check out our latest talent spotlight with the amazing Jessica Wilde

Full vid on IGTV and YouTube

16/11/2021

Our London’s Best Vintage Stores Video is on IGTV now!!

15/11/2021

Yougovuk surveyed football fans to find out their perspective on race within the game’s culture.

Are any of these stats shocking to you?

14/11/2021

Discrimination in Football. The InZone team takes the streets of London to discuss discrimination in British football culture.

Full video on our IGTV!

13/11/2021

Episode one of our Street Talks series is available now on IGTV!!

11/11/2021

“The biggest misconception is that, because I do drag I want to be a woman.”

Check out our latest InZone Spotlight on IGTV and learn all about the drag scene in London and how navigates this space.

Address

London

Telephone

+442082004924

Website

http://www.inzone.agency/

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