Sam Saifi, 71-75 Shelton Street, Covent Garden, London (2026)

20/08/2024

C’est la vie ☔️🎩🥖

20/08/2022

With the recession approaching fast, brands are bracing for a rough time.

The smartest brands in the world are turning to 'Retention Marketing' to navigate the storm.

Your email list can help you surf the wave that we can all see coming ahead.

12/03/2022

Getting email marketing right can be tough.

There’s so many elements to consider - getting the right subject line, getting the graphics that grab you and have you click, and then ensuring that those emails actually drive sales!

And then there’s the issue of making sure that the people you’re sending your emails to are actually within your target audience - the people that are actually interested in buying the products you want to sell.

Well, thankfully, we eat problems like that for breakfast at Revenue Labz!

So here’s a review from one of our favourite clients Supriya of Leafy Affair:

11/03/2022

Why should you bother hiring someone to do your email marketing?

Can’t you just do it yourself?

Surely it’s way cheaper?

Hmmm…I wonder.

Well, it’s a valid point. And often, if you’re starting out, bootstrapping, it probably does make financial sense to bring everything ‘in-house’.

But when you’re scaling up, and making sales of $10k+ a month consistently, is it really worth your time to figure out how to set up Klaviyo, how to test out different subject lines, pick the right fonts, graphics and copy to support your message.

Think about it.

As the owner and CEO of your successful eCommerce company, your attention is usually focused on the bigger picture - which new products to buy and sell, how to manage and support your team, which new markets to enter etc.

And if you were to sit down and do the maths, how many hours do you think it would take you to learn Klaviyo?

And then how many hours would it take to learn email copywriting?

And on top of that, how many more hours would you need to spend glued to your screen, trying to make sense of all the data, figuring out which levers and dials to tweak in order to make the most sales?

Racking up, isn’t it?

It’s a little insane really. You wouldn’t attempt open-heart surgery on yourself, would you?

So wouldn’t the same logic apply to hiring an expert in email marketing for eCommerce stores, who’s been doing it for years, and can get set up and running in 3 days what it would take you in 3 months, or longer?

Food for thought…

10/03/2022

So, you’ve got the first part down.

You’ve cleaned up your list, and made sure that you’ve segmented it out.

You’ve got a bunch of attention-grabbing subject lines - compelling enough to be opened, but not so outrageous that you’re blacklisted and end up in Junk.

You’ve even started testing out your emails, and people are opening them, despite all the different security settings that Apple or Windows may throw at you.

But something’s still not jiving.

People aren’t clicking on your links, so they’re not going through to your store and purchasing.

Thankfully, we’re going to fix that now!

Part 2 - Catapulting Your Click Rates

According to Klaviyo, a great click rate is 2.5% or higher.

So what this means is that out of every 100 people reading your emails, 2 (and a half) of them are not only resonating with your message, but are compelled to find out more, and buy!

It’s an art and science in getting this working, so we’re just going to focus on 3 areas to max those clicks:

We’ll show you 3 simple strategies, so readers will have a reason to click now, and then see your offers, and be really clear how to click now to buy.

Optimizing Links

When a reader is clicking on a link, the golden rule is to make it as appealing as possible.

Start with action verbs e.g. ‘Claim Your 50% off’; ‘Get Started Now’; ‘Shop Now’ etc.

And use the graphics to guide people’s eyes to the button you want them to click.

Place them in 2-3 spots throughout the email. Put them in a box with brighter or bolder fonts. Anything that will stand out and make it really obvious.

And please, please, please make sure that the links actually work!!

Incentivising customers

We talked a bit about this in Part 1, but here’s where you can ramp up the incentives.

Map out when you’re going to be offering flash sales, BOGO offers, free shipping etc. and use them strategically.

If you’ve done the work in segmenting out your list, this is where you can test out different offers on different groups.

Email rendering

In other words, make sure that your emails are optimised for the device that people are viewing them on.

Nowadays, we’re using our mobiles to check email, and different email providers have certain restrictions that could get in the way.

Here’s a couple of examples:

Gmail clips emails that are more than 102Kb in size. You’ll probably see ‘Message clipped’ in your inbox, and so you’ll have to click to see more. Will your readers be willing to do that?

Some people use ‘dark mode’ on their screens or mobiles to reduce eye strain. Will your links or graphics still work if that happens?

So try these strategies out:

Map out the next 2-3 months of strategic flash sales, 50% offers, free shipping etc.
Create a template for your links, so they stand out
Get up to speed on the email restrictions that you might face

In Part 3, we’ll bring these strategies together, and show you how to get your customers buying more, and buying more often!

Till next time!

10/03/2022

"I am the greatest, I said that even before I knew I was."
Muhammad Ali

You might wonder why quoting one of the greatest boxing legends of all time has anything to do with business, ecommerce, or email marketing.

And you may even be put off by this bold, or even arrogant claim.

But is it really arrogant, or just a great way to frame your mind, and your business?

When I started out in business, as a copywriter and marketer, things weren’t always that easy.

There were days when I wondered - ‘Is this all really worth it?’ - especially when I saw a cockroach scurry across my dingy apartment.

(Yes, that actually happened, and I’ll tell you more about that in another post).

But here’s the thing. As entrepreneurs, no matter what industry we’re in, there comes a time when all we have to keep us going is some kind of blind faith.

Or, as our great friend, Cassius Clay, put it, believing we’re the greatest, even before there’s any proof of it, is all we have to go on.

And that makes us a unique breed of human.

So, as the days and weeks went by, I kept on keeping on. In the wake of that consistent action, I landed one of my first major clients, and was able to transform his email marketing in a big way. And that opened the door to others who wanted me to do the same for him.

None of that would have been possible if I’d stopped and given up.

In other words, if I’d stopped saying and believing I was the greatest before the evidence showed up.

And it’s so true about email marketing.

A lot of people I speak to are confused and frustrated about why they’re just not getting the results they should with the emails they’re sending out.

And whilst I could deep dive into the technical side of things, it really only boils down to one thing.

They’re failing to see that their products are the greatest, even before their audience sees that.

And how that plays out in practice is that, instead of stopping a campaign after a few days and going to something else, we keep tweaking and refining our message (aka subject lines, copy, graphics) until we get the result we want.

Sometimes, that may take a little more time, but when those MRRs start coming in, and those Paypal or Stripe notifications start ringing off the hook - it’s worth it.

So go on.

Take a leaf out of, arguably, the greatest sportsman in history, and say you and your business are the greatest, even before you, or anyone else, knows you are.

11/02/2022

It's coming...

Starting next week, I'm launching my 4-part mini-series skyrocket your eComm sales!

In this series, I'll talk about:
- the no.1 mistake most eComm stores are making, and how to avoid it
- the hidden gems to boost your sales, that less than 10% of eComm store owners are using
- 3 key things you can do right away, to spike conversions and repeat sales

Plus, I'll show you step-by-step how to set up your email marketing flows for success, so your revenue is generated on repeat!

You won't want to miss it - follow this page to get updates!

08/02/2022

Want to know the secret to consistent eComm sales?

Well, truth is, there really is no 'secret', and trying to find out is a surefire way to wasting a lot of time and money.

Instead, try these tried and tested strategies to ensure your eComm business continues to grow and scale:

1. Your eComm store isn't a cash machine.

No matter how much you might want to believe otherwise, you can't expect it to generate an unlimited amount of revenue without you putting in the work. Treat it like any other business - get the right foundations and processes in place, and you can enjoy the benefits for years to come.

2. It's all about the funnel.

Want repeat customers? Then give them a way to re-purchase from you. And one of the most effective ways of doing this is to have a solid funnel that you take them through - before and after they check out. And the simplest way to do this is through email marketing. It is relatively simple to set up, but pays dividends.

3. Get your processes in order.

If you're really serious about scaling, you need to have a series of repeatable steps, that don't require you to be there. Yes, it's your 'baby', but you need to let that baby go at some point, and let others do the implementing, whilst you focus on strategy.

What else have you found generates consistent eComm sales for you?

Leave me a comment!

05/02/2022

Keep an eye on the metrics...

They say that if your journey doesn't have a destination, you're basically going nowhere.

The same can be said for ecomm sales.

You need to have some benchmark metrics and milestones, so you know how effective your sales campaigns are.

Good ones to use are revnue, revenue per customer, open rates and click-through rates on emails.

Which ones do you use?

Tell me in the comments below!

04/02/2022

Would you rather...

- spend $2,000 on FB Ads to acquire new customers for your eCommerce store, or
- spend $2,000 on building out an automated email campaign?

There's no right or wrong answer!

Just curious...

Comment below!

03/02/2022

There's a bunch of ways you can explode your eComm revenue through email.

Have you tried this?

The 'Question Campaign'.

Ask your audience questions to start a dialogue, and create authentic engagement. And at the same time, gather invaluable insights into what makes your customers tick, and what really turns them off.

How much more effective do you think your next sales campaigns would be, if you tried this approach?

Leave me a comment below!

02/02/2022

We've been so delighted with the results we've got for Scott from Pladra.

Take a minute and listen to what he has to say here...

If you like what you hear, comment below or send me DM with the word 'results' and we'll be in touch!

Sam Saifi

20/08/2024

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