11/02/2025
๐ Scaling your brand? Stop throwing more budget at ads without fixing the funnel.
๐ฐ Small tweaks to AOV and CVR = big improvements in ROAS & CAC.
๐ Boost AOV:
๐ธ Bundle & Upsell related products
๐ธ Tiered Discounts
๐ธ Free Shipping Thresholds
๐ธ Cross-Sell during checkout
๐ฏ Improve CVR:
๐ธ Optimise Ad Creative
๐ธ Refine Audience Segments
๐ธ Reduce Checkout Friction
๐ธ Retarget Abandoned Carts
๐ง Fix the fundamentals first, then scale smarter.