Verbe Digital

08/04/2024

How to set the right ad spend budget for your Amazon advertising campaigns in 2024.

This weeks blog covers the best approach for eCommerce brands to understand and allocate the right marketing spend for their Amazon advertising campaigns in 2024.

Understanding the right amount of budget to invest in your Amazon advertising campaign is one of the most critical questions to ask yourself before launching any advertising. Unfortunately, there is no one simple answer to this question, and the answer is far more nuanced and individual to e

08/03/2024

It's clear that the size + opportunity that Amazon presents brands is often times a clear win. As more brands enter the ever maturing space, it's crucial to know how to navigate these new challenges with one goal - sustainable growth in profitable sales.

As an Amazon seller, you will face challenges in fine-tuning your Amazon PPC campaigns. In the face of rising competition, it's important to stay competitive and get the most out of your ad spend. Knowing how to smartly set up your Amazon PPC campaigns is the key. This easy-to-understand guide will

08/03/2024

How to Measure Success of your Amazon PPC Campaign

Are you running an Amazon Sponsored Ads PPC campaign but unsure how to gauge its effectiveness? Pay-per-Click campaigns on Amazon can significantly boost your product visibility and sales, but measuring their success is crucial for optimising your strategies and maximising returns.  Intro

04/12/2023

The dust has finally settled from this months Amazon Ads in London🇬🇧

It was great to see the developments that Amazon are making with their ad tech and premium inventory offerings. 1 takeaway was a sense of Amazon bridging the gap with the other industry giants.

04/12/2023

Big changes! Amazon's Sponsored Product ads will start to appear on non-Amazon websites and apps, including the likes of BuzzFeed and Pinterest.

As always, this raises more questions regarding implementation and impact on current activity across Sponsored Ads & DSP...

Sponsored Products make it easy for customers to move from inspiration to browsing or buying in just one or two clicks.

04/12/2023

A/B testing is a powerful tool that carries over into Amazon ads and online retail media campaigns.

Check out our latest article here:

As an Amazon seller, optimising your pay-per-click (PPC) campaigns is crucial to driving more traffic to your product listings, increasing your sales, and ultimately, growing your business. However, identifying the most effective strategies to achieve these goals can be highly challenging and time-c

10/08/2023

Identifying the right budget to invest into Amazon advertising is often a key factor in whether your brand will achieve success.

Check out our best practise guide here: https://verbe-digital.com/blog/how-much-to-invest-in-amazon-ads

Businesses that are looking to expand their products visibility and drive new sales should look into using Amazon advertising to help attract new customers. Businesses see obvious value in this, as Amazon is now cited as the 3rd biggest advertising platform, second only to Google and Meta. Yet, one

03/07/2023

🌐💡 Amazon's Non-Endemic ads capability is rapidly evolving, enabling brands of (almost) all types to take advantage of:

✔ Amazon's exclusive shopper data
✔ Unique inventory such as Twitch, FireTV and Freevee
✔ Premium & brand safe publishers via Amazon Publisher Services (APS)

Read more here: https://www.verbe-digital.com/blog/how-non-endemic-advertisers-can-use-amazon-dsp

15/06/2023

eCom brands deciding between in-housing or using a dedicated agency oftentimes isn't an easy answer...

In this weeks blog, discover the pros and cons of in-housing and using a dedicated Amazon advertising agency - plus a third option: agency consulting 💡



https://www.verbe-digital.com/blog/the-pros-and-cons-of-in-house-advertising-vs-amazon-agency-partnerships

06/06/2023

📚 Introducing the first (of many!) guides from VERBE.

This week we dive into the fundamentals of Amazon DSP, revealing how brands can get started and harness its advantages to drive impactful results.

Curious to learn more? Check out our guide and discover how to get started leveraging Amazon DSP. 💡

See our link to guide here: https://www.verbe-digital.com/amazon-dsp-101-guide

01/06/2023

Why are Amazon's Sponsored Ads and DSP a perfect match? 💡

Instead of choosing between Sponsored Ads or DSP, this week we talk about how combining the two can be a game changer for brands looking to increase marketshare and incremental sales on Amazon. 🚀 📈

When it comes to Amazon advertising, Sponsored Ads and the Demand Side Platform (DSP) are two popular solutions that often find themselves pitted against each other in online discussions. Headlines like "Sponsored Ads VS DSP, which is better?" dominate search results, leading many brands t

25/05/2023

Our latest blog post delves into the power of Sponsored Ads and DSP advertising on Amazon. 🎯

We explore the diverse advertising options Amazon offers helping you navigate the complexities and make informed decisions. 💡

Amazon advertising campaigns are a powerful way for brands to gain a competitive advantage, increase market share, and boost sales. In this article, we will provide an overview of two key Amazon advertising options: Sponsored Ads and the Demand Side Platform (DSP). Discover how these approaches can