14/02/2022
Most of us start with an idea. We think about how best to sell our idea, but in the process, we forget who we want to really help. Here's a quick checklist to check if your business is headed in the right direction. Ask yourself these questions.
Question #1: Who is your dream client?
This may seem like a simple step but it is a crucial one. If we do not know who our dream clients are, then our business is not going to make any progress.
Question #2: Where do your ideal clients hang out?
The Internet has made it so easy to find people with similar interests. Once your customer avatar is ready, you'll have to think about where they will congregate. Taking the coaching example, you'll be able to find your ideal clients in FB groups that are specific to coaches and not just entrepreneurs in general.
Question #3: What is the bait?
Your bait will have 3 components; hook, story and offer. An offer can also help you filter your customer. The right offer attracts the right customers.
Question #4: What results do you want to give them?
What does success look like for them -- that's what you want to deliver them.
This is such a game-changer for any business. If you haven't done this yet, this is your reminder!
