Delineate

Delineate Today’s CMOs must continually react to rapidly-changing trends. Often traditional market research can’t give them the insight edge. There’s a smarter way. Fast.

Delineate is revolutionising market research by connecting world-leading brands with their consumers, delivering live, accurate and actionable survey data for faster decision making. Delineate is a unique formula. A modern research company driven by the smartest people and powered by a smart technology platform. This combination delivers real-time data, insight and intelligence to help brands and marketers make smarter decisions.

We had a fantastic visit recently from one of our main Community Commitment charity partners, The DPJ Foundation who do ...
27/04/2026

We had a fantastic visit recently from one of our main Community Commitment charity partners, The DPJ Foundation who do vital work supporting mental health in the agricultural sector across Wales.

It was great to bring their team together with some of our colleagues who took on the Three Peaks Challenge last September, and we were proud to present a cheque from the funds raised during the event.

We’re incredibly proud to support initiatives that make a real difference in our communities.

👉 To learn more about our Community Commitment initiative and the impact it’s having, visit: https://hubs.la/Q04dwbYh0

🎉 Celebrating Success: Dion Regan – Community Grant Recipient ⛳ We’re delighted to celebrate Dion Regan, one of our Comm...
30/03/2026

🎉 Celebrating Success: Dion Regan – Community Grant Recipient ⛳

We’re delighted to celebrate Dion Regan, one of our Community Grant recipients, for his dedication to developing young golfers and giving back to his local community.

From picking up a club at just 14 months old to representing Wales and Great Britain, Dion has turned his passion for golf into a platform for inspiring others.

With support from our Community Commitment grant, Dion has been able to:
✨ Achieve his Level 1 & 2 coaching qualifications
✨ Launch junior golf coaching sessions in his community
✨ Support young people to build confidence, skills, and enjoyment through sport

One particularly positive outcome has been the growth of his junior sessions, creating a welcoming and supportive environment where young people can learn, develop, and enjoy golf together 🏌️‍♂️

Dion’s commitment to nurturing grassroots sport and supporting the next generation truly reflects the values we aim to champion through our Community Grant initiative.
Congratulations, Dion 👏💙

🎉 Celebrating Local Impact: Delineate Community Grants – Autumn 2025 🍂 We’re pleased to share the latest update from our...
18/03/2026

🎉 Celebrating Local Impact: Delineate Community Grants – Autumn 2025 🍂

We’re pleased to share the latest update from our Delineate Community Commitment program, highlighting the recipients of our Autumn 2025 funding round who all create meaningful change in their local communities.

These include 👇

🌳 Dafydd’s Wood – a woodland wellbeing space that reconnects people with nature
🏌️ Dion Regan – supporting a young Welsh golfer to inspire and train young people
🎨 Llandysul Craft & Wellbeing Group – creating an inclusive creative hub that reduces rural isolation
🚣‍♀️ Sadie Sterry – helping an elite canoe slalom athlete compete internationally while mentoring younger paddlers
♻️ Keep Wales Tidy (Llandysul Hub) – expanding equipment for local environmental volunteering

We’re excited to continue supporting inspiring projects like these through our quarterly funding rounds in 2026.

Read the full recap and learn more about applying for a grant 👇

https://hubs.la/Q047k-wx0

🌳  Celebrating Dafydd's Wood– Community Grant Recipient 🌳We’re so proud to spotlight Dafydd’s Wood one of our Community ...
11/02/2026

🌳 Celebrating Dafydd's Wood– Community Grant Recipient 🌳

We’re so proud to spotlight Dafydd’s Wood one of our Community Grant recipients, for the amazing work happening in this 4-acre community woodland 💚

Since opening in 2017, the space has been developed to help people reconnect with nature and support mental wellbeing. Support from our Community Commitment grant has contributed towards:

✨ Improving the disabled-access paths
✨ Connecting woodland paths to create a loop walk
✨ Enhancing children’s play facilities — including a brilliant new Mud Kitchen

The Mud Kitchen has already helped establish a weekly Toddler and Parent group, which meets every Wednesday and is getting great feedback from local families.

🌱 Dafydd's Wood's commitment to wellbeing, accessibility and community spirit truly reflects the Delineate values — and we’re delighted to be part of their journey.

📣 If you’re part of a community project making a difference, apply for our next round community grants, which opens in March 👉 https://hubs.la/Q042Clhk0

A few moments from our end-of-year get-togethers 💫 Good food, great company, and the kind of conversations that remind y...
24/12/2025

A few moments from our end-of-year get-togethers 💫

Good food, great company, and the kind of conversations that remind you why we love this work.

Big thanks to everyone we’ve worked with this year - clients, partners, and the wider insights community.

Wishing you a restful holiday season and a strong start to the new year!

Celebrating community spirit in action! Delineate Community Grants – Summer 2025  🌱   Earlier this year, the first round...
25/11/2025

Celebrating community spirit in action! Delineate Community Grants – Summer 2025 🌱

Earlier this year, the first round of Delineate Community Grants supported some amazing local projects that are making a real difference to people’s health, wellbeing, and connection.

From Gwion Williams, a rising star in Welsh kayaking, to Borth Rowing Club’s 25th anniversary, P***o Pawb’s youth river projects, and the Ceredigion Sports Council’s celebration of sporting excellence, we’re so proud to be part of their journeys.

These grants are all about empowering individuals and groups to create positive change where it matters most, right in our communities.

💡 Find out more about the recipients and how to apply for future funding: https://hubs.ly/Q03VQDG-0

Huge congratulations to Gwion Williams! 🥈🚣‍♂️ We’re so proud of Gwion Williams one of our Community Grant recipients, wh...
18/11/2025

Huge congratulations to Gwion Williams! 🥈🚣‍♂️

We’re so proud of Gwion Williams one of our Community Grant recipients, who won Silver in the Men’s Kayak Cross Junior Final at the European Championships in Slovenia this August!✨

Gwion received his grant earlier this year to help him purchase new kayaking equipment and to mentor younger paddlers in the Llandysul paddling community. His hard work and passion have already taken him from learning to paddle at age 8 with Llandysul Paddlers Canoe Centre and Club to representing Team GB on the international stage! 🌍

Now starting university life in London, Gwion has his sights set on the 2032 Olympics in Brisbane, and we couldn’t be more excited to see where his journey goes next.

💙 Gwion’s drive, community spirit, and determination truly embody the Delineate values, and we’re thrilled to have supported him through our Community Grant program.

📣 Our Autumn round of Community Grant applications is now open!

If you’re part of a community project making a difference, apply here👉 https://hubs.la/Q03TNgdw0

27/10/2025

📣 Delineate are speaking at TMRE tomorrow – meet us in Las Vegas!

Our CEO & Founder, JT Turner, will be sharing the stage with one of our corporate partners at The Market Research Event (All Things Insights - Informa) to show what actually works as and synthetic data take center stage – how The Coca-Cola Company made campaigns 25% more effective, and what that means for teams making real-time decisions.

Our session will cover:

✨ How real data in real time unlocks performance
✨What to change first to transform a campaign and how to keep it working
✨ Where synthetic data actually adds value (and where it doesn’t)

Delineate are a Silver Sponsor of TMRE 2025, supporting the next evolution in insight skillsets, research methods, and consumer trends.

📍 TMRE — The Paris Las Vegas

📌 Stand 321 — come say hello or DM to set a time

See you there?

📣 We're delighted to announce that our Founder and CEO JT Turner has been named a 'One to Watch' in The LDC Top 50 Most ...
09/10/2025

📣 We're delighted to announce that our Founder and CEO JT Turner has been named a 'One to Watch' in The LDC Top 50 Most Ambitious Business Leaders List for 2025!

Led by LDC and The Times, the initiative celebrates successful business leaders who are:

🏆 Creating jobs and long-term career opportunities
🏆 Delivering original innovation to solve their industry's toughest challenges
🏆 Making a real difference in their local communities
🏆 Rapidly scaling up their companies in the UK and internationally.

This year the programme received almost 700 nominations, evidencing the many achievements of the UK's growing entrepreneurial community. Please join us in congratulating JT and all those selected for honours.

Stay tuned for the many exciting developments we at Delineate have planned for the year ahead!

"Without engaging real people, you simply can’t predict with any certainty how they will react to your content." Jane Fr...
07/10/2025

"Without engaging real people, you simply can’t predict with any certainty how they will react to your content." Jane Frost of the MRS powerfully sums up the limitations of synthetic data in consumer research.

Synthetic data is proving highly effective when used to complement, rather than replace, best practice research methodologies. However, pressurized CMI teams are in danger of treating artificial intelligence as a one-stop quick fix solution - widening, rather than narrowing, gaps in consumer understanding.

AI is designed to deliver answers every time, no matter how complex the question. As Jane Frost affirms, the wrong answers are far more damaging than no answers at all.

The use of synthetic data is still its infancy, but well-designed research stands the test of time. The right union of AI-driven models and human-led insights has the potential to revolutionize the future of research.



With thanks to Marketing Week for the right to reply , I hold this truth to be self evident: MRS James Endersby (Opinium) Danny Russell Mike Stevens | 14 comments on LinkedIn

🗽 Delineate are in New York tomorrow for The Richmond Market Insight Forum!  💬 Previously featuring speakers from Johnso...
07/10/2025

🗽 Delineate are in New York tomorrow for The Richmond Market Insight Forum!

💬 Previously featuring speakers from Johnson & Johnson, Mattel and Yahoo!, the Insights Forum unites industry leaders from around the world with conferences and networking opportunities.

🤝 We're looking forward to meeting with insights leaders from around the world, to discuss the industry's latest challenges and opportunities for data-driven growth. Come and say hello!

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