Longman Media Co.

07/02/2024

Having a process for your content ideation, creation and output is a non-negotiable in modern business.

When we start working with a new client, our first priority is to establish a way to get the "content wheel" turning...

🛞🛞🛞
..Our second priority is to keep it turning.

To start, think about which daily tasks in your business could be used to create content from.

The easier you make the process of content ideation, the easier content creation will be.

02/02/2024

Our founders journey into running a marketing company was not the "traditional" one...

29/01/2024

A really important update from Instagram:

"When a teenager spends more than 10 minutes watching Instagram Reels or sending DMs after 10PM, the app will now prompt them to close Instagram for the night."

Read more on The Verge:
https://bit.ly/3SmWLUS

When a teenager spends more than 10 minutes watching Instagram Reels or sending DMs after 10PM, the app will now prompt them to close Instagram for the night. Meta’s launching the features amidst heightened concern over the impact of social media on its younger users; Mark Zuckerberg and other tec...

22/01/2024

Shhhhh...

🤫🤫🤫

Have you noticed something recently?

Whilst sending memes to your mates.

Social is becoming more private.

Engagement rates are down on platforms like Instagram because of a change in behaviour.

Less people engage "publicly" with content (commenting).

More and more people are sharing posts (and screenshots of posts) with their friends - privately.

DMs, Whatsapp and more.

So what does this mean?

🟠 Metrics like content saves and message shares will become more important to take note of.

🟠 Creating more "shareable" content should be your priority.

🟠 Optimising for SEO is going to be even more important.

🟠 Make sure that your content stands out on the Explore/For You pages.

Anything we've missed?

08/01/2024

The number one tip for producing short form video content on social media.

💥💥💥

⚙️

05/01/2024

People are nosey 👃

So one idea for social content to attract their eyeballs (that refreshes every single day) is to share your daily schedule/to-do's.

Share your goals for the day and what you've got going on, invite people into the journey of building what you're building.

(Obviously have common sense with this, don't share stuff that is private or not for the public to see.)

Follow for more and content.

04/01/2024

Kicked off 2024 with a social strategy workshop for Tidywork Studio 💥

We covered 👇👇👇

💥 How their daily processes could feed the social media campaign with content.
💥 Potential macro content ideas to give them the most micro content possible.
💥 How the team can get involved in the social media campaign.
💥 How to build the MD's personal brand in a way that's authentic to him.
💥 Ideas to raise brand AND service awareness with their addressable market.

It was a hugely productive meeting, great to see the team in the office and virtually!

We're excited to catch up with them next month, to see how they got on!

If you'd be interested in a workshop to help your business get the this year, click the link below!
https://bit.ly/3TMUbs8

31/12/2023

2024: We're ready. 💥

30/12/2023

People have short attention spans.

If something worked for you once on your socials, chances are it will again.

Use it as an indicator of success and:
Repurpose - Put it into different formats (tweets etc.)
Rephrase - Use the same topic but reword the post.
Or simply post it again - Like I said, chances are people won't remember anyway!

Stay consistent and keep posting.

Follow for more.

📲📲📲

14/12/2023

Here are 5️⃣ techniques you can use to never run out of content ideas for your personal brand.

🚨Set up Google Alerts🚨
Go to Google Trends and pop in keywords for your industry, things that interest you or are important to you.

Then set them up as daily alerts!

Google will then email you daily updates on those keywords, giving you trending topics to voice your opinion on.

📷Scan the camera roll on your phone📷
Look back through your phone for things like your first day at work or photos of you travelling.

Pictures of you are naturally going to perform better on your social media.

(Don't overdo it though.)

♻️Recycle past posts♻️
Look through the last 3 to 6 months of your content and find the top performing posts.

Can you reuse the content?

Can you separate it into a few different posts?

Everyone has short attention spans and they probably didn't see it the first time round anyway.

So if it performed well before, it'll likely perform well again.

📆 Share your daily schedule 📆
Talk about what you've got planned for the day.

Who are you visiting?

What tasks do you need to get done?

People like following a journey.

📹 Think macro THEN micro 📹
Choose one subject that you can talk about for a couple of minutes and record it.

It can then be cut into several different short videos to use as tweets.
It can be used as company page posts.
It can be used as LinkedIn personal content.

Each long form piece of content can usually provide way over 20 pieces of micro content.

---

Coming up with content ideas can feel like an overwhelming tasks which can stop you from even getting started.

But hopefully these tips will help you get into the routine of posting on your socials.

If you want help with anything personal brand or social related send us a message today! 📬

08/12/2023

Hey! We are currently on the look out for these roles:

💥💥💥

🔲 Freelance Graphic Designer.
🎞️ Freelance Video Editor.

In both roles, we’re looking for someone who:

▫️Understands the nuance of different social platforms 👀

▫️Can produce great work at speed, to keep up with the pace of social 💥

We are a team of creative and marketing professionals, dedicated to building brands on social media. Working with businesses and business leaders in the UK and USA in a wide variety of industries.

If you/anyone you know would be interested, please send your portfolio, social media profile link and a CV to [email protected]!

Please tag anyone who might be interested and/or share this post, cheers! 💥📲

07/12/2023

Here’s why the mindset of your customer is important when it comes to social media.
🧠💥📲