MB. Comms & Creative

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You didn’t even notice these brands at Glastonbury... and that’s exactly the point. 🎪In 2025, the smartest festival acti...
17/07/2025

You didn’t even notice these brands at Glastonbury... and that’s exactly the point. 🎪

In 2025, the smartest festival activations aren’t flashy, they’re functional. From solar-powered backstage shuttles to curated apps and off-site cultural build-up, brands are showing up in ways that feel seamless and actually useful.

1. Land Rover shuttled artists in zero-emissions style.
2. Vodafone kept phones charged and friends connected.
3. Spotify owned the hype before the gates even opened.

The best part? Most of these weren’t even shouting for attention; they were embedded in the experience.

Follow .commsandcreative for more no-fluff marketing insights. 💡

You’ll want to hear this... 🔉 Instagram just made a BIG move, and we’re loving it!Posts and reels from business or creat...
16/07/2025

You’ll want to hear this... 🔉 Instagram just made a BIG move, and we’re loving it!

Posts and reels from business or creator accounts now show up on Google. This means MORE reach, LONGER visibility, and the chance to get discovered by people actively searching for what you offer!

If Instagram’s moving too fast for you to keep up, let’s fix that.
💻 Email us at [email protected]

You'll want to hear this... 🔉 Instagram just made a BIG move, and we're loving it!Posts and reels from business or creat...
16/07/2025

You'll want to hear this... 🔉 Instagram just made a BIG move, and we're loving it!

Posts and reels from business or creator accounts now show up on Google. This means MORE reach, LONGER visibility, and the chance to get discovered by people actively searching for what you offer!

If Instagram’s moving too fast for you to keep up, let’s fix that.
💻 Email us at [email protected]

We're always on the lookout for what’s shaping culture right now - from brand activations to industry-led events, here a...
15/07/2025

We're always on the lookout for what’s shaping culture right now - from brand activations to industry-led events, here are some of the art exhibitions that caught our eye this month. 👀

1. Cecil Beaton’s Garden Party 🌸
Garden Museum, Lambeth Palace Road
14 May - 21 Sept 2025

2. Leigh Bowery 💄
Tate Modern
27 Feb - 31 Aug 2025

3. The Genesis Exhibition: Do Ho Suh: Walk the House 🏠
Tate Modern
1 May - 19 Oct 2025

4. Summer Exhibition 🖼️
Royal Academy of Arts
17 June - 17 Aug 2025

5. Encounters: Giacometti ✨
The Barbican
8 May 2025 - 24 May 2026

6. More Than Human 🍃
Design Museum
11 July - 5 October 2025

Serving up hospitality content ideas with flavour, because bland isn’t on the menu. 🍸Think moody corners, cinematic acti...
19/06/2025

Serving up hospitality content ideas with flavour, because bland isn’t on the menu. 🍸

Think moody corners, cinematic action shots, and artfully styled tablescapes.

Variety is key when capturing your restaurant or bar, and every angle should tell a story worth savouring.

Looking to elevate your online presence? Get in touch with us today at [email protected]

Bring your brand to life, one frame at a time. 📹Static posts are fine… but dynamic formats like stop motion, quick cuts,...
17/06/2025

Bring your brand to life, one frame at a time. 📹

Static posts are fine… but dynamic formats like stop motion, quick cuts, and movement-based video are where the scroll-stopping magic happens. 

Whether it’s a creative transition, stop-motion effect or subtle movement, action-driven content keeps things fresh, fun, and way more memorable.

Swipe for some inspiration. ➡️

Need help crafting scroll-stopping content?
💻 Email us at [email protected]

Looking for summer moodboard magic? We got you. ☀️This week is set to be a scorcher... the perfect time to give your bra...
16/06/2025

Looking for summer moodboard magic? We got you. ☀️

This week is set to be a scorcher... the perfect time to give your brand a makeover, and let your content soak up the sunshine. Whether you’re launching a seasonal menu, dropping a new product, or just want your socials to radiate the warm weather, now is the time to lean in!

Swipe for content that brings the heat. 🍉

The London Gallery Weekend reminds us why we love working with creative brands, and this year we noticed a few clear pat...
12/06/2025

The London Gallery Weekend reminds us why we love working with creative brands, and this year we noticed a few clear patterns... ⬇️

🖼️ The galleries that stood out weren’t just hanging great work on the walls - they had a clear narrative and evoked an emotion, with strong curation and storytelling.

👀 Audiences aren’t just viewers anymore; they’re documenters. The exhibitions that really embraced that (think bold colour and unexpected materials) ended up getting all the attention and shares on social!

🚪 Open doors alone weren’t enough. The galleries that created genuinely welcoming moments, from drinks to talks, were the ones where people actually stayed.

In a moment where AI-generated content is everywhere and attention spans are shorter than ever, it’s the real, thoughtfully crafted experiences that cut through. >> The brands and galleries that made people FEEL something (whether through a story, a sensory detail, or a shared moment) were the ones everyone remembered.

So the challenge (and opportunity) for creative brands now is this: how do you continue creating moments that people don’t just see - but feel, remember, and talk about?

Want your next product launch or pop-up to attract the right audience?
💻 Email us at [email protected]

REACTIVE RETAIL: The pipeline from TikTok shop to supermarket shelf is wild! And it is only getting faster. 💨Not long ag...
11/06/2025

REACTIVE RETAIL: The pipeline from TikTok shop to supermarket shelf is wild! And it is only getting faster. 💨

Not long ago, the idea that a viral pasta recipe or drink hack could shape real-world retail strategy would’ve seemed far-fetched. But now it’s standard practice. Supermarkets are using AI to monitor trending recipes, social chatter, and restaurant buzz... all so they can jump on what is hot in the moment.

This demonstrates just how much power social media holds in shaping consumer behaviour. A single viral post can shift demand overnight, influencing everything from product development to shelf space. It is no longer just a marketing channel, it’s a forecasting tool, a testing ground, and a cultural pulse check all in one.

Want help spotting the trends before they hit the shelves?
💻 Email us at [email protected]

... Here comes the sun ☀️🎵We love scrolling through Pinterest to discover new sources of creativity and inspiration. Her...
04/04/2025

... Here comes the sun ☀️🎵

We love scrolling through Pinterest to discover new sources of creativity and inspiration. Here are a few of our most recent saves that have us in the mood for the warmer months ahead!

Which is your favourite photograph? 📸

... What do you think people would say about you when you're not in the room? 💭Make your brand unforgettable, when you p...
25/03/2025

... What do you think people would say about you when you're not in the room? 💭

Make your brand unforgettable, when you pay attention to the following areas...

• CRAFT AN EYE-CATCHING LOGO: Your logo is the first impression customers have of your brand. It should be simple, relevant and versatile.

• MAINTAIN A RECOGNISABLE BRAND VOICE: Start by defining your brand personality. Tailor your brand voice to appeal to your audience's preferences and needs.

• ENSURE YOUR AESTHETIC IS CONSISTENT: Clarify your brand message and maintain a unified visual identity. Develop brand guidelines for communication and ensure consistency across all platforms.

Need help building a brand that people will remember?
💻 Email us at [email protected]

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