Out Loud - LGBT Ad Agency

27/09/2026

‘Coffee Frenemies’ Starbucks and OUTtv LGBT ad

Although they may have been saving friendships since 1971, this is officially Starbucks’ first LGBT commercial. It features the fan’s favorites queens from season six of RuPaul’s Drag Race, Bianca Del Rio and Adore Delano, who both get a little cranky when they don’t get their coffee fix…

24/09/2026

“When Harry Met Santa” – Gay Christmas Ad by Posten

The Norwegian postal service, Posten, celebrated the 50th anniversary of Norway decriminalising homosexuality with a heart-warming ad titled “When Harry Met Santa”. The video shows a man meeting Santa fleetingly each Christmas over a number of years. They slowly become friends, but the man is lo...

21/09/2026

Happy Bisexual+ Awareness Week, as we celebrate Bisexual Day on 23rd September!

Bisexual+ people make up a significant part of the LGBTQ+ community, yet bisexuality remains one of the most misunderstood and underrepresented identities in media and advertising.

For brands, visibility shouldn't be limited to Pride or a single awareness day. Understanding bisexual+ audiences means recognising the diversity within the community and creating space for bisexual people to see themselves represented authentically throughout the year.

This week is an opportunity to listen, learn and keep bisexual+ visibility on the agenda.

21/09/2026

SKY Korean TV Commercial

Don’t miss this funny gay ad from Sky! It’s all a matter of perspective… “Sound does control our thinking!” “소리가 생각을 지배한다!” This Korean TV commercial was released in 2005 and is about a mobile phone that has an MP3 Player in-built.

18/09/2026

Target ‘Made to Matter’ Gay Ad

Target, the huge American retailer, are on of the latest company to make a stand for LGBT equal rights. This ad is for their “Made to Matter” product line, and features two gay dads with their adorable kid. “We believe that everyone – all of our team members and our guests – deserve to be ...

15/09/2026

McDonald’s Philippines Skater Girl Crush

This feel-good ad from McDonald’s Philippines shows a young skater girl circling the Ride-Thru over and over, ordering all sorts of menu items so she can interact with the object of her affections… the girl at the pick up window. Adi Hernandez, Corporate Relations Director at McDonald’s, said:...

14/09/2026

LGBTQ+ audiences connected through influencer media are 47% more likely to buy products endorsed by influencers.

And when brands advertise alongside diverse creators, that rises to 52%.

This is NOT a fact that brands should ignore. Nielsen’s 'Reconnecting with LGBTQ+ Audiences' report, published in June 2025, highlights the commercial value of creator partnerships, particularly when those partnerships are built around genuine audience connections. For brands, this makes LGBTQ+ creator strategy more than a representation exercise. The right creator can bring credibility, cultural relevance and influence into the media mix.

At OUT loud, we work with an incredible variety of LGBTQIA+ influencers within our creator network. An important question brands should ask themselves before launching a campaign is which creators have an authentic connection with the audience you want to influence? Follower count and engagement are not the only KPIs you should look for, but the community-building aspect of an influencer is non-negotiable. If you want to become part of our influencer network, or work with exceptional LGBTQIA+ creators, follow our page and message us!

Source: Nielsen, *Reconnecting with LGBTQ+ Audiences*, June 2025. The figures are based on Nielsen’s 2024 Attitudes on Ads Study.

12/09/2026

D&G Time Watches Gay Ad

D&G Time watches gay ad.

10/09/2026

Absolut Vodka Drag Queen Ad

Absolut Vodka and LogoTV Ad with a classy diva flirting with a hot barman.    

08/09/2026

Only 1 in 10 transgender people feel brands support their community.

Channel 4's *Mirror on Transgender People* research found that representation of transgender people in advertising is not only lacking, but often sensationalised. It also found that fear of anti-trans backlash can make brands reluctant to work with and showcase transgender talent, which often leads to the transgender community feeling underrepresented.

But the answer isn't simply to put more trans people in adverts...

The research points to an important lesson for brands and for marketers: how people are represented matters.

Channel 4 recommended moving away from making someone's trans identity the entire narrative, and instead portraying transgender people in everyday situations and allowing other parts of their lives, interests and identities to take centre stage. It also warns against treating transgender people as one homogeneous audience. That distinction is vital.

OUT loud believes that inclusive marketing shouldn't be about finding the most obvious way to represent an audience. It should be about understanding that audience well enough to represent people authentically, while creating work that is relevant to what they're actually interested in, doing and buying.

For brands, that means better audience research, better creative and better media strategy. For more information, follow our pages and click on the link in our bio to read more on our website and see how we can work together!

Representation is the starting point. Relevance is the goal.