4Change Marketing

4Change Marketing We're a sustainability focused marketing agency based in London.

🌍 Did you know most paper towels can’t be recycled? If that’s news to you, you’re definitely not alone! 🙃 Recycling can ...
16/10/2024

🌍 Did you know most paper towels can’t be recycled? If that’s news to you, you’re definitely not alone! 🙃 Recycling can feel like a bit of a puzzle sometimes, with so many common misunderstandings about what can and can’t go in the bin. ♻️

Most of us want to “do the right thing,” but let’s face it—recycling isn’t always as simple as it sounds. That’s why, in celebration of Recycle Week, we’re here to help clear things up and share some easy, practical tips to make recycling at home a breeze! 🏡✨

While reducing and reusing are super important, we know we’re still a long way from a fully circular economy.

So, every little improvement helps! Let’s learn together 💚

👉 Swipe through the carousel for some handy tips. Did you learn something new? What would you add to the list? 👇

💚 The word “organic” is thrown around so often nowadays, a lot of us have forgotten what it actually means! Whether you’...
17/09/2024

💚 The word “organic” is thrown around so often nowadays, a lot of us have forgotten what it actually means! Whether you’re a herbivore, a carnivore or an omnivore, we can all do our bit for the planet (and our own health) by going organic this September!

🏅 Have you been keeping up with the outstanding athletes in the Paralympics? ✨The Paralympic Games are not just about co...
06/09/2024

🏅 Have you been keeping up with the outstanding athletes in the Paralympics? ✨

The Paralympic Games are not just about competition—they’re a powerful reminder of resilience, inclusivity, and breaking barriers. With only 25% of children with disabilities regularly taking part in sports, these incredible athletes are inspiring a movement for change. 🙌

December was full of festivities including client lunches, birthdays, events and LOTS OF CAKE. With one week into the ne...
08/01/2024

December was full of festivities including client lunches, birthdays, events and LOTS OF CAKE.

With one week into the new year we’re now in full work mode ready for some exciting growth this year! ✨

With one third of the nation taking part in workplace secret santas, this is a little wild. 🤯🤶 ‘s study last month looke...
08/12/2023

With one third of the nation taking part in workplace secret santas, this is a little wild. 🤯🤶

‘s study last month looked into UK workforce opinions around gift-giving, and how second hand measures up. Last year, the 4Change team challenged each other to Secret Santa with a £5 budget - charity store only! We had candles (obvs), re-usable cups, books, and worry dolls 👀

It was a lot of fun, and a little bit random, but definitely a more conscious way to gift!

86% of UK adults are concerned about day-to-day living costs, and almost a third claim they cannot afford to buy more su...
28/07/2023

86% of UK adults are concerned about day-to-day living costs, and almost a third claim they cannot afford to buy more sustainable products and services.

The cost of living crisis is hitting people's bank balances hard, and living 'sustainably' is a privilege.

So, if us marketers are asking people to part with their very precious funds, we need to truly translate the value associated with consciously created products or services. Swipe for a few ways that we can do this 👉

Modern consumption is driven by marketing – and all cards on the table, that is a huge problem. We're here 4Change in th...
12/07/2023

Modern consumption is driven by marketing – and all cards on the table, that is a huge problem.

We're here 4Change in the marketing industry. Our vision is a future where conscious marketing is a standard practice and ALL marketers and brands serve towards a more regenerative economy.

Marketing has been naughty for too long. Let's switch up the narrative, and collaborate on driving positive change for people and planet.

Looking to amplify your purpose-driven brand's communications? Let's chat 📞

It’s Mental Health Awareness week, and our Planet team at we’re all in green for just this reason 💚The theme for this y...
18/05/2023

It’s Mental Health Awareness week, and our Planet team at we’re all in green for just this reason 💚

The theme for this year’s Mental Health Awareness Week is anxiety - a natural emotion in all of us, but one which can easily feel out of control for many people. One recent survey found that 75% of all adults found that anxiety significantly impacts their lives in one way or another*.

At Planet, we’re lucky to have a close team where the ups and downs of mental health can be chatted about openly. Having this workplace culture of support and understanding is super important to us 🫶

Our team’s best tips for an anxious day:
🌿 Fresh air - the power of nature is 🤌
🧘‍♀️ 10 min meditation or lil yoga session
👣 Getting out on a walk
💞 Last but not least ofc not least - opening up to someone we trust about how we’re feeling is super important

Sending everyone extra love this week!

*The Mental Health Foundation

May is mental health month, so let’s talk ‘eco-anxiety’ - the very real and increasingly growing concern leaving people ...
09/05/2023

May is mental health month, so let’s talk ‘eco-anxiety’ - the very real and increasingly growing concern leaving people distressed by the scale and urgency of the environmental crisis.

According to a recent survey, over two-thirds of Gen Z and Millennials feel stressed, anxious, or depressed about climate change and its impacts.

As modern society, we are faced with daily news about wildfires, floods, hurricanes, and biodiversity loss. And we all feel how overwhelming sustainability as a whole can be.

The best we can make of this is through channeling our emotions into action. Learning more and educating others around the issues at hand, and support one another through it 🫶

At Planet, we look to educate in collaboration with our clients to demonstrate the tangible solutions available to us in building a better future, one we don’t need to be afraid of.

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