AMZ HORIZON

03/09/2026

Five checks you can run inside Seller Central today. Free.

You do not need a tool for a first look. You need 15 minutes and honesty.

Check 1 Placement report.

Any placement above target ACOS by 15+ points? That is a modifier fix, today.

Check 2 Search term report, last 30 days.

Sort by spend. Any term with 10+ clicks and zero orders? Negative exact, today.

Check 3 Same report. Sort by orders.

Any term with 2+ conversions not in a manual exact campaign? Harvest it, this week.

Check 4 Campaign view.

Your top-spending campaign do you know its margin impact? If not, your budget is ranked by habit.

Check 5 Duplicates.

The same keyword in three campaigns competing against itself? You are bidding against yourself and paying for it.

Most accounts fail three of these five.

That is not a criticism. It is an opportunity measured in cash.

If you want us to run all five properly, across every campaign

comment AUDIT. We will do it free.

02/09/2026

Client said: "Our agency told us 24% ACOS is good for our category."

Ninety days later: 12.8% ACOS. Revenue up 49%.

US supplements brand. $180,000 a month.

ACOS: 24.1%. ROAS: 4.15x. 3,100 orders.

On paper — healthy. In the data — bleeding.

Week 1 — full audit and restructure.

Placement analysis → Rest of Search at 57% ACOS on a third of the budget. Cut.

Harvest engine → 34 converting terms moved into manual exact.

Negatives engine → 52 zero-conversion terms stopped.

Campaign scoring → budget moved from rank-and-hope campaigns to proven converters.

Month 1: $214,000. ACOS 18.6%.

Month 2: $241,000. ACOS 15.1%.

Month 3: $268,000. ACOS 12.8%. ROAS 7.8x. 4,640 orders.

Same market. Same competition. Same products.

The category was never the ceiling.

The structure was.

"Good for your category" is what an account sounds like when nobody is looking inside it.

Follow AMZ Horizon and comment AUDIT below.

We will show you what is actually inside yours. Free.

27/08/2026

Your account is paying for clicks that will never convert.

Here is the math nobody does.

One search term. 14 clicks. Zero orders. $1.62 average CPC.

That is $22.68 gone. On one term. In one week.

Now multiply it.

The average account we audit carries 25 to 40 of these terms.

30 terms × $22.68 = $680 a month.

$8,160 a year. On clicks that were never going to buy.

Not because the product is wrong.

Because nobody added the negative.

Our rule is simple:

10 clicks. Zero sales. Negative exact. No exceptions.

Run it every week. Forever.

This one rule is worth more than most "optimisation" agencies sell in a year.

In a free audit, we list every bleeding term in your account by name.

Exact spend. Exact clicks. Exact negative to add.

No login. No signup. Your data never leaves your browser.

Follow AMZ Horizon and comment AUDIT below.

25/08/2026

The audit took 41 minutes.

It found €9,400 a year hiding in a single campaign.

French home brand. €48,000 a month. ACOS stuck at 21.4%.

They came to us for "more growth."

The audit said: first stop the leak.

Here is what 41 minutes found.

→ 22 zero-conversion search terms burning €740 every month

→ 17 converting terms sitting in broad match — never harvested

→ Rest of Search at 63% ACOS holding 39% of the budget

Week 1 — negatives added. All 22.

Week 2 — 17 terms moved to manual exact, bids set from their own data.

Week 3 — Rest of Search modifier cut by 52%.

Ninety days later:

€71,000 a month. ACOS 13.9%. ROAS 7.2x.

Same brand. Same catalogue. Same budget.

The growth they wanted was already in the account.

It was just being spent in the wrong places.

THE MONEY WAS NEVER GONE. IT WAS HIDING IN THE DATA.

The 41-minute audit that found it is free this month.

Follow AMZ Horizon and comment AUDIT below.

20/08/2026

One number decides how most sellers feel about their ads.

Blended ACOS.

It is also the least honest number in your account.

Real account. Six weeks ago. Blended ACOS: 43.8%.

The seller's target was 35%. His conclusion: "ads are roughly okay."

Here is what "roughly okay" actually looked like.

Top of Search → 32.1% ACOS. 30% of budget. On target.

Product Pages → 28.4% ACOS. 25% of budget. Profitable.

Rest of Search → 60.2% ACOS. 45% of the entire budget. Burning.

Almost half his money was in the worst placement Amazon offers.

Inside one calm, blended number. Invisible.

The fix was one bid modifier. It took 9 minutes.

Thirty days later the blended number was 31.7%.

YOUR BLENDED ACOS IS NOT A RESULT. IT IS AN AVERAGE OF SECRETS.

Break every placement apart. Individual ACOS. Individual spend. Individual fix.

That is step one of every audit we run.

This month, it is free.

No login. No signup. Your data never leaves your browser.

Follow AMZ Horizon and comment AUDIT below.

We will break your placements apart within 24 hours.

19/08/2026

For the next 21 days, the audit agencies charge $500 for is free.

Here is why.

We have managed Amazon Ads for 6 years. $20M in spend. 150+ brands.

Before we touch any account, we run one audit. Same audit. Every time.

And every time it finds the same four things.

→ Money burning in placements nobody checked

→ Converting keywords abandoned in broad match

→ Zero-conversion search terms draining budget for months

→ Campaigns ranked by habit — not by margin impact

Not sometimes. Every time.

The sellers who see it, fix it.

The sellers who never see it, keep paying for it.

So for the next 3 weeks, here is what we are doing.

Week 1 — we show you what is hiding inside a normal account.

Week 2 — we show you the exact systems that fix it.

Week 3 — we help you fix yours. Free.

ONE AUDIT. ONE HOUR. ZERO COST.

No login. No signup. Not one byte of your data ever leaves your browser.

Follow AMZ Horizon and comment AUDIT below.

Your audit starts within 24 hours.

10/08/2026

Your ad spend is climbing. Your sales growth isn't.

Sound familiar?

We had a 6-figure Amazon brand come to us with the exact same problem TACoS at 29%, budget spread thin, and zero clarity on what was actually working.

90 days later, here's what changed:

📉 TACoS: 29% → 11%
📉 ACOS: 34% → 16%
📈 Sales: +32%

No magic. No shortcuts. Just 3 deliberate moves:

1️⃣ Killed every budget leak before spending another dollar
2️⃣ Locked down branded search so competitors couldn't steal traffic
3️⃣ Doubled down on the keywords already converting

Swipe through the full breakdown

If your ACOS is eating your margin, this is worth 60 seconds of your time.

At AMZ Horizon, we manage Amazon PPC for brands who are tired of guessing. If this sounds like where you're stuck,

Drop a comment or DM us "ACOS."

06/08/2026

Last chance. Free Amazon PPC audits close tonight.

This week, we've been reviewing Amazon PPC accounts at no cost.

Not a generic report. A real audit with actionable recommendations.

Your audit includes:

→ Placement-level performance analysis

→ Campaigns wasting spend above your target ACOS

→ High-converting search terms ready for Exact campaigns

→ Zero-conversion search terms draining your budget

→ A prioritized action plan based on business impact

Across every audit this week, we found the same pattern.

Hidden waste.

Missed opportunities.

And simple optimizations that had never been made.

The opportunity is usually already in the account you just need to know where to look.

We're closing this week's audit requests tonight.

If you'd like us to review your account, comment AUDIT below.

Follow AMZ Horizon for weekly Amazon PPC insights and free tools.



First Comment

Last chance for this week's free Amazon PPC audit. Comment AUDIT below, and we'll send your audit within 24 hours. No login. No signup. No cost.

05/08/2026