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Partnering up with conscious entrepreneurs to unlock infinite possibilities for their business. 🚀

14/05/2023

🌟 ARE YOU WHOLEHEARTEDLY CONFIDENT IN YOUR OFFER? 🌟

I mean, do you genuinely, passionately believe in it? Do you recognise the value you bring, the offer you're sharing, and the incredible impact you can make?

Here's the deal: If you don't believe in your offer, your audience won't either.

But here's the exciting part: You have the opportunity to make them believe.

You see, your audience can sense authenticity. They can tell if you truly connect with what you're sharing, and it matters to them.

When I embarked on my journey of running ads, I became my own first client. I immersed myself in learning everything about ads, gaining expertise and knowledge before implementing strategies for my business and myself. This hands-on experience allowed me to witness firsthand the remarkable results and transformations I could achieve for my clients. It instilled in me unwavering confidence in my offer and the courses I provide.

If you find yourself lacking that 100% self-belief, I encourage you to take a similar approach. Immerse yourself in your craft, deepen your knowledge, and gain practical experience. Embrace your own greatness because I truly believe you possess it within you. 💗

Now, it's time for you to believe it too.

05/11/2021

Question for you: do you REALLY think about the customer journey when thinking of your ad strategy and running your ad campaigns? 🧐

If you answered yes, you’re rocking it. 🙌

If you answered no, that’s okay! I’m going to help you out.

The best advice I have for anyone running ads (or running a business in general) is to always ALWAYS think about your customer’s experience when they interact with you. This means thinking about everything from your website design to your checkout processes because every. single. step. matters.

So, here’s what you need to think of when it comes to a customer’s experience with your ad campaign

✖️ Is your CTA clear enough? Does it tell your audience exactly what they need to do to take the next step?
✖️ Is the page they’ll land on once they click engaging enough to sell? Will it make them want to click through and purchase?
✖️ Is your offer clearly explained and detailed? Is it easy to make a purchase?

I’m leaving you with this food for thought, but first, I want to know: what’s an aspect of your customer journey that you really focus on?

I’d love to know! 😍

04/11/2021

If you’re wondering what creative to use in your Facebook ads, I have you covered!

I’d always suggest testing 3 different creative assets in your ads:
✖️VIDEO
✖️GRAPHIC
✖️IMAGE

With 3 different creative assets, you can test each to see what’s impacting your audience the most and what’s not really moving the needle at all — which can make a huge difference in your bigger campaigns. Then, once you test, you can move forward with the creative you KNOW will convert.

To test them out, choose a creative for each audience in a campaign, and move forward to test with your budget at campaign level for 72 hours. Once the 72 hours is up, see which creative performed best, and proceed with that one. 🤷‍♀️

Voila, it’s that simple!

🔥 Hot tip: If after 24 hours your CTR is over 1%, this is a sign that your creative is resonating with your audience. If it’s below 1%, you’ll want to turn off that ad immediately and not wait the full 72 hours for testing. You can either try with another creative or simply continue with the other 2. 🔥

03/11/2021

If you’re ready to start leveling up your Facebook ads, you’re probably wondering:

Should I invest in an expert, or should I do it myself? 🤔

My best advice?
👉 Learn to do it yourself: if you are just starting and this is your first time you are launching your course, use your network and connect with people organically while learning how to run Facebook Ads yourself.
👉You pay someone to run your ads for you: If you have a validated offer and have the budget Invest in a professional, because the hours + headaches it’ll save you are worth so, so much more than trying to navigate the entire process alone. The right Facebook ads expert will help you leverage your data, optimize your spend, and actually get you results.

While you can get great results yourself, the truth is that an expert can get you there *much* faster and *much* more efficiently. After all, they’re experts for a reason. 🙌

Here’s the thing: as an entrepreneur, you know your zone of genius — and your Facebook ad expert will know theirs. If you’re prepping for a launch or campaign and looking for true results, trust the ad expert to utilize that genius of theirs, so that you can utilize yours.

Interested to learn how to run ads? DM me. My online programme is now open for enrollments.

02/11/2021

So, I’ve been hearing a LOT lately (on groups, forums, and even in my email inbox) that people think Facebook is dead and obsolete.

For someone who makes a living helping people run Facebook ads (me!) and someone who can really build a lucrative income stream with Facebook ads (you!), that might seem a little concerning.

✖️But it’s not, I promise. ✖️

Facebook still has the most active users versus any other platform (almost 3 BILLION), and it’s packed with targeting options and opportunities that other platforms simply can’t match up to.

Plus, it’s cost effective and isn’t going away anytime soon. It’s not dead — not even close. 👇

BUT, it is still your job to do some customer research and make sure that investing in Facebook ads is a good idea for your business. If your target customer spends way more time on TikTok or Twitter, you might want to think about adjusting your advertising platform. However, Facebook is typically a pretty good catch-all for everyone.

So, no. Facebook isn’t dead.

I promise.

01/11/2021

You’d be amazed how many times I get asked, “Loredana, do ads really work?!”

Short answer: Yes!

Long answer: Yes, of course — they work if you work. 😊

While you could technically just boost every post on your feed, that’s not going to get you anywhere. It just won’t work.

But if you detail a strategy, build out creatives that people resonate with, and test, monitor, and adjust, you’ll see results. Big ones.

And, If you’re running ads and feeling like you aren’t seeing any results, you probably just need to make a few adjustments — whether it’s switching up your targeting or trying new graphics. See, the coolest thing about Facebook ads is the amount of data you can glean from your campaigns. If you just pay attention and think with strategy, you can tweak as you go… and make a big impact.

Sometimes, though, you need a little help — and that’s where I come in, with support and courses to get you where you want to go. Tap that “message” button, and let’s connect. 🙌

30/10/2021

It used to be hard for me to celebrate the tiny wins. I wanted to see a big change, huge moves, and noticeable growth…

Until I realised that little wins equate to just as much success (if not more).

Wondering why? Because when we focus on those *specific* things to solve smaller problems, we’re not only able to achieve them, but we’re also able to BUILD on those successes so that they can become bigger ones.

Some of my favourite ways to celebrate small wins?
🔑 Keep track of them! I love writing them down and even putting screenshot proof in a folder on my computer.
🔑 CELEBRATION! Celebrate each. and. every. one.
🔑 Reflect on what you’ve learned from each small win, and reflect on why they make you so proud.
🔑 Stop comparing yourself to others, and focus on YOU and your own wins. Stop comparing your small wins to others — it’s all relative.

Now, let’s share in the excitement! Tell me one of your latest small wins below.

29/10/2021

I actually don’t recommend Facebook ads for people launching for the first time. 😬

If you read that and thought “wait… aren’t you a Facebook ads expert? Isn’t this what you want?” Let me explain.

Facebook ads can completely level up your income and sell more of your offer, but I still think you’re better off waiting until you have at least one launch under your belt. 👇

See, selling an offer organically is a good indication that you’ll do even better with ads. 😍

Plus, selling an offer organically is a really great way to get feedback and make any needed tweaks, long before you start putting an ad budget behind it.

What I want you to do is actually to make the most out of your ad spend, and sometimes that means you should wait a while.

When you’re ready, I’m here to help you.

28/10/2021

Want to know my #1 tip for making sure that my work helps to actually bring results to my clients?

It’s all in finding out a person’s “why?” behind what they do. It’s digging deeper, past the surface level and the numbers, and finding true connection points with the people I work with.

I’d bet that’s what you love to do, too. 💓

See, running a business (and then marketing that business with Facebook ads) requires a lot more than a data set and a great caption. As you know, it requires a little bit of everything: psychology, conversation, and goals.

And it requires passion.

Finding out my client’s passions — the things that keep them going and help them change lives — brings me so much joy, and helps me work towards powerful outcomes and results.

I would absolutely love to learn more about your passion and help you turn that passion into profit and impact. See, when you work with me, you’re not just working with a random Facebook ads expert… but instead with someone who provides personalized 1:1 attention, insights, and advice to truly help you get maximum value out of your investment.

If you’re interested in working together to overhaul your Facebook ads strategy and help move the needle in your business, come say hi in my DM’s! I truly cannot wait to meet you and to say hello.

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London

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4am
Friday	10am - 4pm

Website

http://leveleightmedia.com/

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