27/05/2026
Our first work for Seabrook Crisps is live - and it’s here to share some good Northern vibes.
“Bags of Northern Soul” is a new brand platform built to take Seabrook beyond product-led advertising and into challenger territory, accelerating its nationwide growth both within and beyond its Northern heartland.
Rooted in the brand’s Bradford heritage, the platform is built around a belief that feels universally appealing: Northern Soul is about more than where you’re from. It’s about how you show up.
The campaign runs across TV, VOD, radio, DOOH and social nationwide. Created and produced by Quiet Storm.
Group Marketing Director, Calbee Group UK - Claire Hooper
Senior Brand Manager, Calbee Group UK - Emma Boyle
Brand Manager, Calbee Group UK - Hannah Colagiovanni
Senior Creative Lead, Calbee Group UK - Adele Arron
Executive Creative Director - Trevor Robinson OBE
Creative Director - Seb Jamous
Strategy Director - Jon Howard
Art Director - Ben Cashmore
Copywriter - Will Hislop
Designer - Curtis Reeve
Client Development Director - Massimo Fiori
Account Director - Manisha Pochun
Agency Producer - India Smith
Exec Producer - Emily Wolley
Photographer - Original Packshot Company - Luke Jennings
Retoucher - Nic Wickens
Director/ Production Co - Gustav Egerstedt
Producer - Mark Gibbons
Offline Editor - David Owen
Edit Assist - Sam Wakefield
Post Production - Highway VFX and Quiet Storm
Sound Design - Virtual Sound - Specific Engineer TBC
DoP - Matthew Emvin Taylor
Music - Hank Berggren at MELT Music
Grade - Megan Lee at Harbour Pictures
Special Build Team - Andy Knight
Seabrook Social Media - Tom Hay - Box Cat Creative
Media planning/buying - Cheeky Communications
Seabrook PR - Open Communications