16/07/2026
The living room isn't just for entertainment anymore, and Apple TV has quietly become the device powering that shift. Over 18,000 apps now live on the tvOS store, US Apple TV+ subscriptions are set to near 48 million by 2026, and the streaming market is growing by over 21% a year through 2030.
Building for tvOS is different from building for iOS. It runs on the Focus Engine, a remote-based navigation system, so real expertise in Swift, SwiftUI, and TVMLKit matters. A good partner will have shipped OTT apps before, worked across industries like fitness and healthcare, and stayed on for support as tvOS evolves.
Costs vary by complexity: basic apps start around $15,000-$25,000, mid-tier builds with subscriptions run $50,000-$120,000, and enterprise streaming platforms can cross $150,000. US teams charge $120-$250/hr, while Indian teams charge $22-$55/hr.
The NineHertz leads this year on the strength of over a decade in OTT builds and its ContinuumAI framework. Innowise brings deep iOS-native talent, Wildnet Edge covers nearly every smart TV platform, Globant operates at enterprise scale, Vrinsoft suits startups on a budget, Oxagile brings two decades of streaming infrastructure work, and Anexia offers ISO-certified compliance for enterprise clients.
Ahead, sidebar navigation, AI personalization, voice search, and ad-supported tiers are all becoming standard. In the end, choosing a partner comes down to real tvOS experience, a proven streaming track record, and staying involved after launch.
Read more here: https://theninehertz.com/blog/top-companies/apple-tv-app-development-companies
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